Dolce Gusto vs Vittoria Coffee:Which is more popular by branded search in New Zealand?
In August 2026, Dolce Gusto had more branded searches than Vittoria Coffee among coffee capsule brands in New Zealand. Dolce Gusto was estimated to have 1.5K branded searches compared to Vittoria Coffee’s 730, and held a 3.5% Share of Search versus Vittoria Coffee’s 1.7%.
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Which is more popular in search, Dolce Gusto or Vittoria Coffee?
Compare the coffee capsule and pod brands New Zealanders brew. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dolce Gusto, Vittoria Coffee. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Moccona | Dolce Gusto | Vittoria Coffee | L'OR |
|---|---|---|---|---|---|
| Oct 2025 | 81.7% | 12.2% | 3.8% | 0.95% | 1.4% |
| Nov 2025 | 83.4% | 11.4% | 3.1% | 0.73% | 1.3% |
| Dec 2025 | 85.4% | 9.4% | 3.3% | 0.78% | 1.1% |
| Jan 2026 | 82.4% | 12.1% | 3.2% | 0.76% | 1.5% |
| Feb 2026 | 81.3% | 13.6% | 2.9% | 0.72% | 1.5% |
| Mar 2026 | 78.3% | 15.9% | 3.2% | 1% | 1.6% |
| Apr 2026 | 78.8% | 14.7% | 3.9% | 1.2% | 1.4% |
| May 2026 | 76.7% | 17.3% | 3.1% | 1.3% | 1.6% |
| Jun 2026 | 75.5% | 18.2% | 3.4% | 1.4% | 1.4% |
| Jul 2026 | 73.1% | 20.5% | 3.3% | 1.7% | 1.5% |
| Aug 2026 | 73.8% | 19.7% | 3.5% | 1.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Dolce Gusto and Vittoria Coffee comparison changed over the last 12 months?
3 findings
- Dolce Gusto was ahead of Vittoria Coffee in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Dolce Gusto’s estimated Share of Search among coffee capsule brands in New Zealand moved from 3.8% to 3.5%, and its estimated monthly branded searches moved from 1.6K to 1.5K.
- Across the 11 months ending August 2026, Vittoria Coffee’s estimated Share of Search among coffee capsule brands in New Zealand moved from 0.95% to 1.7%, and its estimated monthly branded searches moved from 400 to 730.
How did search popularity change for New Zealand coffee capsule brands in August 2026?
1 change

Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 82.5% over 11 measured months, from 400 to 730 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Dolce Gusto’s and Vittoria Coffee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dolce Gusto
14 branded search terms
- dolce gusto
- dolce gusto capsules
- dolce gusto cleaning
- dolce gusto co nz
- dolce gusto coffee pods
- dolce gusto near me
- dolce gusto nz
- dolce gusto online
- dolce gusto pods
- dolcegusto
- dolcegusto capsules
- dolcegusto coffee pods
- dolcegusto nz
- dolcegusto pods
Vittoria Coffee
2 branded search terms
- vittoria coffee company
- vittoria pods

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