Brandwave

How popular isNespresso?

In September 2026, people searched for Nespresso by name about 23,800 times in New Zealand, about the same as the previous year. These searches made up 81.1% of all New Zealand coffee capsule brand searches, placing Nespresso first out of five brands. When we asked both ChatGPT and Google AI Overviews about coffee capsule brands, Nespresso appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Nespresso is the most searched of 5 competitors and the most recommended in AI answers.

  1. NespressoShare of searches 81.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MocconaShare of searches 9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Dolce GustoShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  4. Vittoria CoffeeShare of searches 2.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  5. L'ORShare of searches 2.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top coffee capsule brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nespresso appeared in all four answers. Nespresso is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nespresso1st
  2. L'OR2nd
  3. Dolce Gusto3rd
  4. Vittoria Coffee4th
  5. Moccona–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nespresso4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • L'OR3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Dolce Gusto2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Vittoria Coffee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Moccona0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about coffee capsule brands

4 answers

  • Asked ChatGPT

    “Which coffee capsule brand should I buy in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What are the best coffee capsule brands in New Zealand?”

    1. 1L'OR
    2. 2Nespresso
    3. 3Dolce Gusto

  • Asked ChatGPT

    “What's the best coffee capsule brand in New Zealand for home espresso?”

    1. 1Nespresso
    2. 2L'OR

  • Searched Google, AI Overview

    “coffee capsules nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “espresso capsules”

    1. 1Nespresso
    2. 2Vittoria Coffee

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which coffee capsule brands compete with Nespresso?

Nespresso against coffee capsule brands in New Zealand, by month

Share of searches by month for Nespresso, Moccona, Dolce Gusto, Vittoria Coffee, L'OR. The figures are in the table below the chart.

View monthly share of searches table
MonthNespressoMocconaDolce GustoVittoria CoffeeL'OR
Oct 202585.6%5.3%5.1%1.7%2.4%
Nov 202587.3%5.2%4%1.3%2.3%
Dec 202588.3%4%4.4%1.4%1.9%
Jan 202686.7%5.3%4%1.3%2.6%
Feb 202686.5%5.5%4%1.3%2.7%
Mar 202684.4%6.3%4.5%1.9%2.9%
Apr 202684.5%6%4.9%2.2%2.5%
May 202682.9%8%4%2.3%2.8%
Jun 202682.1%8%4.8%2.7%2.5%
Jul 202681.5%7.7%4.7%3.2%2.8%
Aug 202681.9%7.7%4.7%3.1%2.5%
Sep 202681.1%9%4.8%2.6%2.5%

  1. 1.Nespresso

    81.1%

    Held 1st. 18.5K estimated branded searches, -3.2% vs prior month. Share -0.7 points.

  2. 2.Moccona

    9%

    Held 2nd. 2K estimated branded searches, +13.3% vs prior month. Share +1.2 points.

  3. 3.Dolce Gusto

    4.8%

    Held 3rd. 1.1K estimated branded searches, -1.8% vs prior month. Share 0 points.

  4. 4.Vittoria Coffee

    2.6%

    Held 4th. 600 estimated branded searches, -17.8% vs prior month. Share -0.5 points.

  5. 5.L'OR

    2.5%

    Held 5th. 570 estimated branded searches, -3.4% vs prior month. Share 0 points.

Compare popularity between Nespresso and its closest rivals

Every comparison with Nespresso

17 comparisons

How has branded search demand for Nespresso changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso in New Zealand held steady, from 24.5K to 23.8K.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee capsule brands in New Zealand decreased from 85.6% to 81.1%.
  • Across the 12 months ending September 2026, Nespresso’s share of searches among coffee capsule brands in New Zealand peaked at 88.3% in December 2025 and was lowest at 81.1% in September 2026.

How did search popularity change for New Zealand coffee capsule brands in September 2026?

3 changes

  1. In September 2026, Moccona gained share of searches among coffee capsule brands in New Zealand, from 7.7% to 9%.

  2. In September 2026, Nespresso lost share of searches among coffee capsule brands in New Zealand, from 81.9% to 81.1%.

  3. Estimated monthly branded searches for Vittoria Coffee in New Zealand rose 50% over 12 measured months, from 400 to 600 in September 2026.

How are Nespresso’s branded searches counted?

271 search terms

Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • 200 nespresso pods
  • a nespresso machine
  • about nespresso coffee
  • aeroccino 4 nespresso
  • aged sumatra nespresso
  • aguila nespresso 220
  • aguila nespresso machine
  • all nespresso machines
  • arondio nespresso
  • automatic nespresso
  • barista machine nespresso
  • barista nespresso machine
  • bianco delicato nespresso
  • bianco leggero nespresso
  • big nespresso machine
  • biggest nespresso machine
  • breville nespresso
  • breville nespresso machine
  • breville nespresso vertuoplus
  • buy nespresso vertuo
  • café lungo nespresso
  • cappuccino nespresso vertuo
  • caramel cookie nespresso
  • caramelito nespresso
  • ciocattino nespresso
  • cocoa truffle nespresso
  • coffee corner nespresso
  • coffee pods nespresso
  • compact nespresso
  • congo nespresso
  • creatista plus nespresso
  • delonghi nespresso machine
  • design nespresso machine
  • digital nespresso machine
  • dulsao nespresso
  • elvazio nespresso
  • essenza plus nespresso
  • fancy nespresso machine
  • first nespresso machine
  • fortissio lungo nespresso

1–40 of 271

Do you work for Nespresso? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nespresso compete?

Nespresso is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Coffee pod brands2nd of 427.8%Show ranking
Coffee machine brands2nd of 838.2%Show ranking
Coffee maker brands1st of 937.2%Show ranking
Coffee capsule brands1st of 581.1%Shown above
Milk frother brands3rd of 64.7%Show ranking
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