De'Longhi vs Nespresso:Which is more popular by branded search in New Zealand?
In August 2026, Nespresso had more branded searches than De'Longhi among coffee machine brands in New Zealand. Nespresso was estimated to have 32.2K branded searches compared to De'Longhi’s 15.2K, and held a 35.9% Share of Search versus De'Longhi’s 16.9%.
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Which is more popular in search, De'Longhi or Nespresso?
Compare the coffee machine brands New Zealanders buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nespresso, De'Longhi. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Breville | De'Longhi | Sunbeam | La Marzocco | Jura |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 30.8% | 14.3% | 8.8% | 4.1% | 0.4% |
| Nov 2025 | 40.9% | 34.1% | 12.6% | 8.2% | 3.7% | 0.49% |
| Dec 2025 | 43.5% | 30.8% | 13% | 8.9% | 3.4% | 0.33% |
| Jan 2026 | 42.4% | 31.1% | 13.3% | 8.6% | 4.2% | 0.37% |
| Feb 2026 | 44% | 30.6% | 12.5% | 8% | 4.5% | 0.41% |
| Mar 2026 | 41.6% | 30.8% | 14.5% | 7.8% | 5% | 0.35% |
| Apr 2026 | 37.3% | 31.9% | 17.7% | 7.8% | 4.9% | 0.37% |
| May 2026 | 38.7% | 32.7% | 16.5% | 7.2% | 4.4% | 0.42% |
| Jun 2026 | 36.2% | 34.2% | 16% | 8.1% | 5.2% | 0.42% |
| Jul 2026 | 33.9% | 36.1% | 15.6% | 8.4% | 5.4% | 0.49% |
| Aug 2026 | 35.9% | 32.4% | 16.9% | 8.5% | 5.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the De'Longhi and Nespresso comparison changed over the last 12 months?
3 findings
- Nespresso was ahead of De'Longhi in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand moved from 14.3% to 16.9%, and its estimated monthly branded searches moved from 11.8K to 15.2K.
- Across the 11 months ending August 2026, Nespresso’s estimated Share of Search among coffee machine brands in New Zealand moved from 41.6% to 35.9%, and its estimated monthly branded searches moved from 34.4K to 32.2K.
How did search popularity change for New Zealand coffee machine brands in August 2026?
2 changes
In August 2026, Nespresso overtook Breville to take the highest estimated Share of Search among coffee machine brands in New Zealand, at 35.9%.
In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Nespresso’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
23 branded search terms
- de longhi
- de longhi coffee machine
- de longhi magnifica start
- de longhi pods
- delonghi
- delonghi automatic coffee machine
- delonghi coffee machine
- delonghi coffee machine descaler
- delonghi com
- delonghi dedica
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi la specialista
- delonghi la specialista arte
- delonghi magnifica
- delonghi magnifica coffee machine
- delonghi magnifica evo
- delonghi magnifica evo coffee machine
- delonghi nz
- delonghi online
- delonghi pods
- espresso delonghi machine
Nespresso
24 branded search terms
- coffee capsules for nespresso
- creatista plus nespresso
- descaler for nespresso machine
- nespresso
- nespresso beans
- nespresso capsules
- nespresso capsules machine
- nespresso capsules originalline
- nespresso coffee
- nespresso coffee machine
- nespresso coffee pods
- nespresso com
- nespresso creatista
- nespresso descaler
- nespresso espresso machine
- nespresso lattissima
- nespresso machine
- nespresso near me
- nespresso nz
- nespresso online
- nespresso pods
- nespresso vertuo
- nespresso vertuo coffee machine
- nespresso vertuo machine
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