De'Longhi vs Sunbeam:Which is more popular by branded search in New Zealand?
In August 2026, De'Longhi had more branded searches than Sunbeam among coffee machine brands in New Zealand. De'Longhi was estimated to have 15.2K branded searches compared to Sunbeam’s 7.6K, and held a 16.9% Share of Search versus Sunbeam’s 8.5%.
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Which is more popular in search, De'Longhi or Sunbeam?
Compare the coffee machine brands New Zealanders buy for home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for De'Longhi, Sunbeam. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Breville | De'Longhi | Sunbeam | La Marzocco | Jura |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.6% | 30.8% | 14.3% | 8.8% | 4.1% | 0.4% |
| Nov 2025 | 40.9% | 34.1% | 12.6% | 8.2% | 3.7% | 0.49% |
| Dec 2025 | 43.5% | 30.8% | 13% | 8.9% | 3.4% | 0.33% |
| Jan 2026 | 42.4% | 31.1% | 13.3% | 8.6% | 4.2% | 0.37% |
| Feb 2026 | 44% | 30.6% | 12.5% | 8% | 4.5% | 0.41% |
| Mar 2026 | 41.6% | 30.8% | 14.5% | 7.8% | 5% | 0.35% |
| Apr 2026 | 37.3% | 31.9% | 17.7% | 7.8% | 4.9% | 0.37% |
| May 2026 | 38.7% | 32.7% | 16.5% | 7.2% | 4.4% | 0.42% |
| Jun 2026 | 36.2% | 34.2% | 16% | 8.1% | 5.2% | 0.42% |
| Jul 2026 | 33.9% | 36.1% | 15.6% | 8.4% | 5.4% | 0.49% |
| Aug 2026 | 35.9% | 32.4% | 16.9% | 8.5% | 5.9% | 0.45% |
| Sep 2026 | — | — | — | — | — | — |
How has the De'Longhi and Sunbeam comparison changed over the last 12 months?
3 findings
- De'Longhi was ahead of Sunbeam in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, De'Longhi’s estimated Share of Search among coffee machine brands in New Zealand moved from 14.3% to 16.9%, and its estimated monthly branded searches moved from 11.8K to 15.2K.
- Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand moved from 8.8% to 8.5%, and its estimated monthly branded searches moved from 7.3K to 7.6K.
How did search popularity change for New Zealand coffee machine brands in August 2026?
2 changes
In August 2026, De'Longhi gained estimated Share of Search among coffee machine brands in New Zealand, from 15.6% to 16.9%.
Sunbeam’s estimated Share of Search among coffee machine brands in New Zealand has gained ground for 3 months in a row, from 7.2% to 8.5% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using De'Longhi’s and Sunbeam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
De'Longhi
23 branded search terms
- de longhi
- de longhi coffee machine
- de longhi magnifica start
- de longhi pods
- delonghi
- delonghi automatic coffee machine
- delonghi coffee machine
- delonghi coffee machine descaler
- delonghi com
- delonghi dedica
- delonghi descaler
- delonghi ecodecalk descaler
- delonghi eletta explore
- delonghi la specialista
- delonghi la specialista arte
- delonghi magnifica
- delonghi magnifica coffee machine
- delonghi magnifica evo
- delonghi magnifica evo coffee machine
- delonghi nz
- delonghi online
- delonghi pods
- espresso delonghi machine
Sunbeam
31 branded search terms
- old sunbeam mixmaster
- sunbeam
- sunbeam 4 slice toaster
- sunbeam air fryer
- sunbeam air purifier
- sunbeam barista
- sunbeam barista max
- sunbeam barista plus
- sunbeam blender
- sunbeam cafe series
- sunbeam co nz
- sunbeam coffee machine
- sunbeam espresso machine
- sunbeam fabric steamer
- sunbeam grinder
- sunbeam handheld steamer
- sunbeam heated throw
- sunbeam kettle
- sunbeam mixer
- sunbeam mixer master
- sunbeam mixmaster
- sunbeam near me
- sunbeam nutrioven
- sunbeam nz
- sunbeam online
- sunbeam planetary mixmaster
- sunbeam pods
- sunbeam stand mixers
- sunbeam steam
- sunbeam toaster
- sunbeam two slice toaster
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