KitchenAid vs Thermomix:Which is more popular by branded search in New Zealand?
In August 2026, Thermomix had more branded searches than KitchenAid among small kitchen appliance brands in New Zealand. Thermomix was estimated to have 18.5K branded searches compared to KitchenAid’s 13.5K, and held a 13.5% Share of Search versus KitchenAid’s 9.8%.
Follow KitchenAid vs Thermomix and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, KitchenAid or Thermomix?
Compare the brands New Zealanders buy air fryers, blenders, toasters and stand mixers from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Thermomix, KitchenAid. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | Breville | Philips | Thermomix | KitchenAid | Kenwood | Russell Hobbs | Sunbeam | Tefal |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 22.3% | 20% | 11.6% | 17.8% | 10.2% | 5.7% | 5% | 5.8% | 1.6% |
| Nov 2025 | 24.9% | 19.8% | 11.8% | 12.2% | 13% | 6.7% | 5.4% | 4.7% | 1.5% |
| Dec 2025 | 23.9% | 19.5% | 12.1% | 11.7% | 13.1% | 7.8% | 5% | 5.7% | 1.3% |
| Jan 2026 | 22.5% | 21.3% | 12.6% | 13.2% | 11.3% | 6.5% | 5.2% | 5.9% | 1.5% |
| Feb 2026 | 20.1% | 21.8% | 13.6% | 13.2% | 11.9% | 6.6% | 5.4% | 5.8% | 1.6% |
| Mar 2026 | 19% | 22% | 12.8% | 15.1% | 11.6% | 6.5% | 5.5% | 5.6% | 1.9% |
| Apr 2026 | 20% | 22.6% | 14.3% | 12.7% | 11.1% | 6.7% | 5.4% | 5.6% | 1.6% |
| May 2026 | 20.1% | 22.1% | 14% | 14.1% | 11.7% | 6.2% | 5.3% | 4.9% | 1.5% |
| Jun 2026 | 19.8% | 21.6% | 13.4% | 17.2% | 10.6% | 5.8% | 4.8% | 5.1% | 1.6% |
| Jul 2026 | 21.6% | 23.5% | 12.7% | 13.4% | 10.3% | 5.8% | 5.5% | 5.5% | 1.8% |
| Aug 2026 | 22.4% | 21.2% | 14.1% | 13.5% | 9.8% | 6% | 5.6% | 5.6% | 1.9% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the KitchenAid and Thermomix comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: KitchenAid took it in November 2025, Thermomix took it in January 2026.
- Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 10.2% to 9.8%, and its estimated monthly branded searches moved from 13K to 13.5K.
- Across the 11 months ending August 2026, Thermomix’s estimated Share of Search among small kitchen appliance brands in New Zealand moved from 17.8% to 13.5%, and its estimated monthly branded searches moved from 22.6K to 18.5K.
How did search popularity change for New Zealand small kitchen appliance brands in August 2026?
3 changes
In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.
KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.
Estimated monthly branded searches for Thermomix in New Zealand fell 18.5% over 11 measured months, from 22.6K to 18.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using KitchenAid’s and Thermomix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
27 branded search terms
- kitchenaid
- kitchenaid air fryer
- kitchenaid artisan
- kitchenaid artisan 5 quart mixer
- kitchenaid artisan mixer
- kitchenaid artisan stand mixer
- kitchenaid attachments
- kitchenaid blender
- kitchenaid bowls
- kitchenaid briscoes
- kitchenaid co nz
- kitchenaid food mixer
- kitchenaid foodprosessor
- kitchenaid hand mixer
- kitchenaid ice cream attachment
- kitchenaid ice cream maker
- kitchenaid kettle
- kitchenaid mincer
- kitchenaid mixer
- kitchenaid mixer attachments
- kitchenaid near me
- kitchenaid nz
- kitchenaid online
- kitchenaid pasta attachment
- kitchenaid sausage grinder
- kitchenaid stand mixer
- kitchenaid toaster
Thermomix
27 branded search terms
- mix shop thermomix
- new thermomix
- the mix shop thermomix
- thermomix
- thermomix 7
- thermomix air fryer
- thermomix blade cover
- thermomix blender
- thermomix co nz
- thermomix cost
- thermomix cutter
- thermomix is it worth it
- thermomix kettle
- thermomix mixer
- thermomix near me
- thermomix nz
- thermomix nz price
- thermomix online
- thermomix shop
- thermomix tm5
- thermomix tm6
- thermomix tm6 price
- thermomix tm7
- thermomix toaster
- thermomix varoma
- tm6 thermomix
- tm7 thermomix
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.