Brandwave

How popular isKitchenAid in search?

In August 2026, there were an estimated 13.5K branded searches for KitchenAid in New Zealand which held steady over the last 11 months. KitchenAid holds 9.8% estimated Share of Search among New Zealand small kitchen appliance brands and is ranked 5th of 9 competitors for search popularity.

Share of Search, August 2026
  1. Ninja22.4%
  2. Breville21.2%
  3. Philips14.1%
  4. Thermomix13.5%
  5. KitchenAid9.8%
  6. Kenwood6%
  7. Russell Hobbs5.6%
  8. Sunbeam5.6%
  9. Tefal1.9%
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Which small kitchen appliance brands compete with KitchenAid?

KitchenAid against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KitchenAid in New Zealand held steady, from 13K to 13.5K.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 13.1% in December 2025 and was lowest at 9.8% in August 2026.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

Which stand mixer brands compete with KitchenAid?

KitchenAid against stand mixer brands in New Zealand, by month

Share of Search by month for Breville, Smeg, KitchenAid, Kenwood, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthBrevilleSmegKitchenAidKenwoodSunbeam
Oct 202540%16.6%20.4%11.5%11.5%
Nov 202538.6%13.6%25.4%13.1%9.2%
Dec 202537.2%12.1%25%14.9%10.8%
Jan 202640.4%14.6%21.4%12.3%11.2%
Feb 202640.3%14.9%22%12.2%10.6%
Mar 202641%14.9%21.6%12.1%10.4%
Apr 202642.4%13.7%20.9%12.6%10.4%
May 202643%12.8%22.8%12.1%9.4%
Jun 202643.1%14%21.2%11.5%10.2%
Jul 202640.6%22.3%17.8%9.9%9.4%
Aug 202636%27.8%16.7%10.1%9.4%
Sep 2026—————

  1. 1.Breville

    36%

    held 1st · 29.1K estimated branded searches · -14.3% vs prior month · -4.6 points

  2. 2.Smeg

    27.8%

    held 2nd · 22.5K estimated branded searches · +20.3% vs prior month · +5.5 points

  3. 3.KitchenAid

    16.7%

    held 3rd · 13.5K estimated branded searches · -9.2% vs prior month · -1.1 points

  4. 4.Kenwood

    10.1%

    held 4th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  5. 5.Sunbeam

    9.4%

    held 5th · 7.6K estimated branded searches · -3.5% vs prior month · 0 points

Compare search popularity between KitchenAid and its closest rivals

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand decreased from 20.4% to 16.7%.
  • Across the 11 months ending August 2026, KitchenAid’s estimated Share of Search among stand mixer brands in New Zealand peaked at 25.4% in November 2025 and was lowest at 16.7% in August 2026.
  • Across the 11 months ending August 2026, KitchenAid fell from 2nd to 3rd among stand mixer brands in New Zealand.

How did search popularity change for New Zealand stand mixer brands in August 2026?

  1. In August 2026, Smeg gained estimated Share of Search among stand mixer brands in New Zealand, from 22.3% to 27.8%.

  2. In August 2026, Breville lost estimated Share of Search among stand mixer brands in New Zealand, from 40.6% to 36%.

  3. In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands in New Zealand, from 17.8% to 16.7%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 11.9% over 11 measured months, from 7.3K to 8.2K in August 2026.

How is KitchenAid measured?

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

27 branded search terms

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan 5 quart mixer
  • kitchenaid artisan mixer
  • kitchenaid artisan stand mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid briscoes
  • kitchenaid co nz
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid ice cream attachment
  • kitchenaid ice cream maker
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid near me
  • kitchenaid nz
  • kitchenaid online
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

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How the Brand Demand Index is measured

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