Brandwave

How popular isKitchenAid?

In September 2026, people searched for KitchenAid by name about 11,200 times in New Zealand, a 5.6% decrease from the previous year. These searches made up 22.7% of all New Zealand hand mixer brand searches, placing KitchenAid third out of five brands. When we asked both ChatGPT and Google AI Overviews about hand mixer brands, KitchenAid appeared in all answers and was the joint most recommended of the five.

Search and AI answers in September 2026

KitchenAid is the third most searched of 5 competitors and the joint most recommended in AI answers.

  1. BrevilleShare of searches 40.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 29.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KenwoodShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BraunShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. KitchenAid is the joint most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood1st
  3. Breville3rd
  4. Braun4th
  5. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand mixer brands compete with KitchenAid?

KitchenAid against hand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg, KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodBraun
Oct 202544.4%19.1%28.8%7.6%0.08%
Nov 202539.8%15.4%35.4%9.3%0.06%
Dec 202539.2%12.9%35.9%11.9%0.09%
Jan 202643.6%15.2%32.7%8.3%0.12%
Feb 202643.3%15.7%33.7%7.3%0.05%
Mar 202644.8%16.9%30.3%8%0.09%
Apr 202648%15.1%26.4%10.3%0.16%
May 202649.4%15%27.1%8.4%0.08%
Jun 202647.2%18.3%27.2%7.1%0.08%
Jul 202640.3%32.1%20.9%6.5%0.09%
Aug 202636.4%37.4%19.6%6.5%0.06%
Sep 202640.4%29.9%22.7%6.9%0.03%

  1. 1.Breville

    40.4%

    Moved from 2nd to 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +3.9 points.

  2. 2.Smeg

    29.9%

    Moved from 1st to 2nd. 8.9K estimated branded searches, -29.5% vs prior month. Share -7.4 points.

  3. 3.KitchenAid

    22.7%

    Held 3rd. 6.8K estimated branded searches, +2.1% vs prior month. Share +3.1 points.

  4. 4.Kenwood

    6.9%

    Held 4th. 2.1K estimated branded searches, -6.8% vs prior month. Share +0.4 points.

  5. 5.Braun

    0.03%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between KitchenAid and its closest rivals

Every comparison with KitchenAid

48 comparisons

How has branded search demand for KitchenAid changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KitchenAid in New Zealand fell from 11.9K to 11.2K.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand decreased from 28.8% to 22.7%.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand peaked at 35.9% in December 2025 and was lowest at 19.6% in August 2026.
  • Across the 12 months ending September 2026, KitchenAid fell from 2nd to 3rd among hand mixer brands in New Zealand.

How did search popularity change for New Zealand hand mixer brands in September 2026?

5 changes

  1. In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.

  2. In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.

  3. In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.

  5. Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are KitchenAid’s branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using KitchenAid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kitchenaid
  • kitchenaid air fryer
  • kitchenaid artisan
  • kitchenaid artisan mixer
  • kitchenaid attachments
  • kitchenaid blender
  • kitchenaid bowls
  • kitchenaid food mixer
  • kitchenaid foodprosessor
  • kitchenaid hand mixer
  • kitchenaid kettle
  • kitchenaid mincer
  • kitchenaid mixer
  • kitchenaid mixer attachments
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder
  • kitchenaid stand mixer
  • kitchenaid toaster

Do you work for KitchenAid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does KitchenAid compete?

KitchenAid is ranked in 29 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands4th of 1011.3%Show ranking
Induction cooktop brands3rd of 815.4%Show ranking
Convection oven brands3rd of 616%Show ranking
Stand mixer brands3rd of 619.7%Show ranking
Undercounter fridge brands2nd of 619.6%Show ranking
Gas cooktop brands2nd of 919.3%Show ranking
Blender brands3rd of 619.6%Show ranking
Double wall oven brands2nd of 819.7%Show ranking
Induction range brands2nd of 520.9%Show ranking
Hand mixer brands3rd of 522.7%Shown above
Toaster oven brands2nd of 522.4%Show ranking
Induction oven brands2nd of 722.8%Show ranking
Induction stove brands2nd of 623.3%Show ranking
Counter depth refrigerator brands2nd of 523.9%Show ranking
Pasta maker brands2nd of 628.6%Show ranking
Hand blender brands2nd of 629.5%Show ranking
Stick blender brands2nd of 730.1%Show ranking
Kitchen scale brands2nd of 633.9%Show ranking
Measuring spoons brands2nd of 537%Show ranking
Bakeware brands2nd of 939.6%Show ranking
Measuring cups brands2nd of 542.2%Show ranking
Can opener brands1st of 360.2%Show ranking
Knife set brands1st of 761.5%Show ranking
Freestanding gas range brands1st of 666.2%Show ranking
Gas grill brands1st of 766.3%Show ranking
Cutlery brands1st of 769.7%Show ranking
Portable dishwasher brands1st of 475.3%Show ranking
Salad spinner brands1st of 588.4%Show ranking
Lemon juicer brands1st of 389.6%Show ranking
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