Brandwave

Braun vs KitchenAid:Which is more popular?

In September 2026, KitchenAid had more branded searches than Braun among hand mixer brands in New Zealand. KitchenAid had about 6,790 branded searches, while Braun had 10. KitchenAid made up 22.7% of all hand mixer brand searches we track, and Braun accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about hand mixer brands, KitchenAid appeared in all five answers and Braun in one. KitchenAid was mentioned before Braun in every answer.

Among hand mixer brands in New Zealand in September 2026

Who do people search for more?

KitchenAid, about 679 searches for every 1 for Braun

KitchenAid 6.8K searchesBraun 10 searches

Who does AI mention more?

KitchenAid, mentioned in every answer we collected

KitchenAid in 5 of 5Braun in 1 of 5

Who does AI recommend more?

KitchenAid, named ahead of Braun in every answer

KitchenAid first in 4Braun never first

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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid appeared in all five answers. Braun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. KitchenAid was listed before Braun in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood1st
  3. Breville3rd
  4. Braun4th
  5. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Braun or KitchenAid more popular in search?

This chart shows how often people search Google for Braun and KitchenAid by name. Each line represents a brand's share of searches for all five hand mixer brands we track, month by month, from searches in New Zealand.

Braun and KitchenAid among hand mixer brands in New Zealand, by month

Share of searches by month for KitchenAid, Braun. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodBraun
Oct 202544.4%19.1%28.8%7.6%0.08%
Nov 202539.8%15.4%35.4%9.3%0.06%
Dec 202539.2%12.9%35.9%11.9%0.09%
Jan 202643.6%15.2%32.7%8.3%0.12%
Feb 202643.3%15.7%33.7%7.3%0.05%
Mar 202644.8%16.9%30.3%8%0.09%
Apr 202648%15.1%26.4%10.3%0.16%
May 202649.4%15%27.1%8.4%0.08%
Jun 202647.2%18.3%27.2%7.1%0.08%
Jul 202640.3%32.1%20.9%6.5%0.09%
Aug 202636.4%37.4%19.6%6.5%0.06%
Sep 202640.4%29.9%22.7%6.9%0.03%

How has the Braun and KitchenAid comparison changed over the last 12 months?

3 findings
  • KitchenAid was ahead of Braun in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Braun’s share of searches among hand mixer brands in New Zealand moved from 0.08% to 0.03%, and its estimated monthly branded searches moved from 20 to 10.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among hand mixer brands in New Zealand moved from 28.8% to 22.7%, and its estimated monthly branded searches held steady at 6.8K.

How did search popularity change for New Zealand hand mixer brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.

  2. Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Braun’s and KitchenAid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Braun

1 branded search term

  • braun hand mixer

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

How the Brand Demand Index is measured

Other head-to-heads among hand mixer brands

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