How popular isSmeg?
In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 29.9% of all New Zealand hand mixer brand searches, placing Smeg second out of five brands. When we asked both ChatGPT and Google AI Overviews about hand mixer brands, Smeg appeared in one of the five answers.
Smeg is the second most searched of 5 competitors and not listed in any AI answer.
BrevilleShare of searches 40.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SmegShare of searches 29.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
KenwoodShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
BraunShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top hand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Smeg was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- KitchenAid1st
- Kenwood1st
- Breville3rd
- Braun4th
- Smeg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand mixer brands
5 answers
Asked ChatGPT
“Which hand mixer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand mixer brands in New Zealand?”
Asked ChatGPT
“What's the best hand mixer brand in New Zealand for baking at home?”
Searched Google, AI Overview
“hand mixer nz”
Searched Google, AI Overview
“electric hand mixer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hand mixer brands compete with Smeg?
Share of searches by month for Breville, Smeg, KitchenAid, Kenwood. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | KitchenAid | Kenwood | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 19.1% | 28.8% | 7.6% | 0.08% |
| Nov 2025 | 39.8% | 15.4% | 35.4% | 9.3% | 0.06% |
| Dec 2025 | 39.2% | 12.9% | 35.9% | 11.9% | 0.09% |
| Jan 2026 | 43.6% | 15.2% | 32.7% | 8.3% | 0.12% |
| Feb 2026 | 43.3% | 15.7% | 33.7% | 7.3% | 0.05% |
| Mar 2026 | 44.8% | 16.9% | 30.3% | 8% | 0.09% |
| Apr 2026 | 48% | 15.1% | 26.4% | 10.3% | 0.16% |
| May 2026 | 49.4% | 15% | 27.1% | 8.4% | 0.08% |
| Jun 2026 | 47.2% | 18.3% | 27.2% | 7.1% | 0.08% |
| Jul 2026 | 40.3% | 32.1% | 20.9% | 6.5% | 0.09% |
| Aug 2026 | 36.4% | 37.4% | 19.6% | 6.5% | 0.06% |
| Sep 2026 | 40.4% | 29.9% | 22.7% | 6.9% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 40.4% | 12.1K | -2.5% | +3.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 29.9% | 8.9K | -29.5% | -7.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 22.7% | 6.8K | +2.1% | +3.1 points | |
| 4, held 4th | 6.9% | 2.1K | -6.8% | +0.4 points | |
| 5, held 5th | 0.03% | 10 | -50% | 0 points |
1.
Breville40.4%
Moved from 2nd to 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +3.9 points.
2.
Smeg29.9%
Moved from 1st to 2nd. 8.9K estimated branded searches, -29.5% vs prior month. Share -7.4 points.
22.7%
Held 3rd. 6.8K estimated branded searches, +2.1% vs prior month. Share +3.1 points.
4.
Kenwood6.9%
Held 4th. 2.1K estimated branded searches, -6.8% vs prior month. Share +0.4 points.
5.
Braun0.03%
Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.
Compare popularity between Smeg and its closest rivals
Every comparison with Smeg
28 comparisons
- Fisher & Paykel vs Smeg
- Haier vs Smeg
- Breville vs Smeg
- Nespresso vs Smeg
- Bosch vs Smeg
- KitchenAid vs Smeg
- Samsung vs Smeg
- De'Longhi vs Smeg
- Philips vs Smeg
- Smeg vs Westinghouse
- Miele vs Smeg
- Kenwood vs Smeg
- LG vs Smeg
- Electrolux vs Smeg
- Smeg vs Sunbeam
- Beko vs Smeg
- Russell Hobbs vs Smeg
- Mitsubishi Electric vs Smeg
- Smeg vs Vitamix
- Moccamaster vs Smeg
- Bodum vs Smeg
- Jura vs Smeg
- Belling vs Smeg
- OXO vs Smeg
- Smeg vs ZWILLING
- Marcato vs Smeg
- Imperia vs Smeg
- Bamix vs Smeg
How has branded search demand for Smeg changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand increased from 19.1% to 29.9%.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand peaked at 37.4% in August 2026 and was lowest at 12.9% in December 2025.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 2nd among hand mixer brands in New Zealand.
How did search popularity change for New Zealand hand mixer brands in September 2026?
5 changes
In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.
In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.
In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.
Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.
Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are Smeg’s branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- smeg
- smeg appliances
- smeg aus
- smeg cocotte
- smeg coffee machine
- smeg cooktop
- smeg dishwasher
- smeg double oven
- smeg freestanding oven
- smeg fridge
- smeg gas cooktop
- smeg gas oven
- smeg home appliances
- smeg induction oven
- smeg kitchen
- smeg microwaves
- smeg mixer
- smeg oven
- smeg promotions
- smeg range hoods
- smeg sale
- smeg stand mixer
- smeg stoves
- smeg victoria oven
- smeg washing machine
Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Smeg compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Home appliance brands | 2nd of 11 | 14.5% | Show ranking |
| Coffee maker brands | 3rd of 9 | 18.2% | Show ranking |
| Freestanding oven brands | 2nd of 8 | 19.1% | Show ranking |
| Oven and cooktop brands | 2nd of 7 | 21.9% | Show ranking |
| Stand mixer brands | 2nd of 6 | 23.7% | Show ranking |
| Gas cooktop brands | 8th of 9 | 0.77% | Show ranking |
| Hand mixer brands | 2nd of 5 | 29.9% | Shown above |
| Pasta maker brands | 1st of 6 | 32.2% | Show ranking |
| Gas stove brands | 6th of 6 | 0.9% | Show ranking |
| Tea kettle brands | 2nd of 6 | 33.2% | Show ranking |
| Stick blender brands | 1st of 7 | 33.9% | Show ranking |
| Freestanding gas range brands | 6th of 6 | 2.1% | Show ranking |
Is Smeg your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.