Braun vs Smeg:Which is more popular?
In September 2026, Smeg had more branded searches than Braun among hand mixer brands in New Zealand. Smeg had about 8,940 branded searches, while Braun had 10. Smeg made up 29.9% of all hand mixer brand searches we track, and Braun accounted for 0.03%. When we asked ChatGPT and Google AI Overviews about hand mixer brands, Braun and Smeg each appeared in one of the five answers.
Who do people search for more?
Smeg, about 894 searches for every 1 for Braun
Who does AI mention more?
Both were mentioned in 1 of 5 answers.
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Top hand mixer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Braun was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Smeg was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
KitchenAid1st
Kenwood1st
Breville3rd
Braun4th- Smeg–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hand mixer brands
5 answers
Asked ChatGPT
“Which hand mixer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hand mixer brands in New Zealand?”
Asked ChatGPT
“What's the best hand mixer brand in New Zealand for baking at home?”
Searched Google, AI Overview
“hand mixer nz”
Searched Google, AI Overview
“electric hand mixer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Braun or Smeg more popular in search?
This chart shows how often people search Google for Braun and Smeg by name. Each line represents a brand's share of searches for all five hand mixer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, Braun. The figures are in the table below the chart.
View monthly share of searches table
| Month | Breville | Smeg | KitchenAid | Kenwood | Braun |
|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 19.1% | 28.8% | 7.6% | 0.08% |
| Nov 2025 | 39.8% | 15.4% | 35.4% | 9.3% | 0.06% |
| Dec 2025 | 39.2% | 12.9% | 35.9% | 11.9% | 0.09% |
| Jan 2026 | 43.6% | 15.2% | 32.7% | 8.3% | 0.12% |
| Feb 2026 | 43.3% | 15.7% | 33.7% | 7.3% | 0.05% |
| Mar 2026 | 44.8% | 16.9% | 30.3% | 8% | 0.09% |
| Apr 2026 | 48% | 15.1% | 26.4% | 10.3% | 0.16% |
| May 2026 | 49.4% | 15% | 27.1% | 8.4% | 0.08% |
| Jun 2026 | 47.2% | 18.3% | 27.2% | 7.1% | 0.08% |
| Jul 2026 | 40.3% | 32.1% | 20.9% | 6.5% | 0.09% |
| Aug 2026 | 36.4% | 37.4% | 19.6% | 6.5% | 0.06% |
| Sep 2026 | 40.4% | 29.9% | 22.7% | 6.9% | 0.03% |
How has the Braun and Smeg comparison changed over the last 12 months?
3 findings
- Smeg was ahead of Braun in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Braun’s share of searches among hand mixer brands in New Zealand moved from 0.08% to 0.03%, and its estimated monthly branded searches moved from 20 to 10.
- Across the 12 months ending September 2026, Smeg’s share of searches among hand mixer brands in New Zealand moved from 19.1% to 29.9%, and its estimated monthly branded searches moved from 4.5K to 8.9K.
How did search popularity change for New Zealand hand mixer brands in September 2026?
3 changes
In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.
In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.
Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Braun’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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