Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, a 17.9% increase from the previous year. These searches made up 40.4% of all New Zealand hand mixer brand searches, placing Breville first out of five brands. When we asked both ChatGPT and Google AI Overviews about hand mixer brands, Breville appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Breville is the most searched of 5 competitors and the third most recommended in AI answers.

  1. BrevilleShare of searches 40.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. SmegShare of searches 29.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 22.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. KenwoodShare of searches 6.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. BraunShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top hand mixer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Breville is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. KitchenAid1st
  2. Kenwood1st
  3. Breville3rd
  4. Braun4th
  5. Smeg–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • KitchenAid5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kenwood5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Smeg1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hand mixer brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hand mixer brands compete with Breville?

Breville against hand mixer brands in New Zealand, by month

Share of searches by month for Breville, Smeg, KitchenAid, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleSmegKitchenAidKenwoodBraun
Oct 202544.4%19.1%28.8%7.6%0.08%
Nov 202539.8%15.4%35.4%9.3%0.06%
Dec 202539.2%12.9%35.9%11.9%0.09%
Jan 202643.6%15.2%32.7%8.3%0.12%
Feb 202643.3%15.7%33.7%7.3%0.05%
Mar 202644.8%16.9%30.3%8%0.09%
Apr 202648%15.1%26.4%10.3%0.16%
May 202649.4%15%27.1%8.4%0.08%
Jun 202647.2%18.3%27.2%7.1%0.08%
Jul 202640.3%32.1%20.9%6.5%0.09%
Aug 202636.4%37.4%19.6%6.5%0.06%
Sep 202640.4%29.9%22.7%6.9%0.03%

  1. 1.Breville

    40.4%

    Moved from 2nd to 1st. 12.1K estimated branded searches, -2.5% vs prior month. Share +3.9 points.

  2. 2.Smeg

    29.9%

    Moved from 1st to 2nd. 8.9K estimated branded searches, -29.5% vs prior month. Share -7.4 points.

  3. 3.KitchenAid

    22.7%

    Held 3rd. 6.8K estimated branded searches, +2.1% vs prior month. Share +3.1 points.

  4. 4.Kenwood

    6.9%

    Held 4th. 2.1K estimated branded searches, -6.8% vs prior month. Share +0.4 points.

  5. 5.Braun

    0.03%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.8K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand decreased from 44.4% to 40.4%.
  • Across the 12 months ending September 2026, Breville’s share of searches among hand mixer brands in New Zealand peaked at 49.4% in May 2026 and was lowest at 36.4% in August 2026.

How did search popularity change for New Zealand hand mixer brands in September 2026?

5 changes

  1. In September 2026, Breville overtook Smeg to become the leader among hand mixer brands in New Zealand, with 40.4% of the searches.

  2. In September 2026, KitchenAid gained share of searches among hand mixer brands in New Zealand, from 19.6% to 22.7%.

  3. In September 2026, Smeg lost share of searches among hand mixer brands in New Zealand, from 37.4% to 29.9%.

  4. Estimated monthly branded searches for Kenwood in New Zealand rose 14.4% over 12 measured months, from 1.8K to 2.1K in September 2026.

  5. Estimated monthly branded searches for Braun in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

How are Breville’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville cold press juicer
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.2%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Shown above
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Crepe maker brands1st of 568.5%Show ranking
Pancake maker brands1st of 473.5%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 628.7%Show ranking
Cold press juicer brands2nd of 531.8%Show ranking
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