Brandwave

How popular isBreville?

In September 2026, people searched for Breville by name about 28,000 times in New Zealand, an 18% increase from the previous year. These searches made up 73.5% of all New Zealand pancake maker brand searches, placing Breville first out of four brands. When we asked both ChatGPT and Google AI Overviews about pancake maker brands, Breville appeared in all answers.

Search and AI answers in September 2026

Breville is the most searched of 4 competitors.

  1. BrevilleShare of searches 73.5%Mentioned in 5 of 5 AI answers
  2. Russell HobbsShare of searches 11.8%Mentioned in 0 of 5 AI answers
  3. TefalShare of searches 7.6%Mentioned in 0 of 5 AI answers
  4. NinjaShare of searches 7.1%Mentioned in 0 of 5 AI answers
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Top pancake maker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Breville appeared in all five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pancake maker brands

5 answers

  • Asked ChatGPT

    “Which pancake maker brand should I buy in New Zealand?”

    1. 1Breville

  • Asked ChatGPT

    “What are the best pancake maker brands in New Zealand?”

    1. 1Breville

  • Asked ChatGPT

    “What's the best pancake maker brand in New Zealand for easy breakfast?”

    1. 1Breville

  • Searched Google, AI Overview

    “best pancake maker”

    1. 1Breville

  • Searched Google, AI Overview

    “electric pancake maker”

    1. 1Breville

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pancake maker brands compete with Breville?

Breville against pancake maker brands in New Zealand, by month

Share of searches by month for Breville, Russell Hobbs, Tefal, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleRussell HobbsTefalNinja
Oct 202574.8%11.3%8%6%
Nov 202572.7%12.4%7.5%7.4%
Dec 202573.7%11.7%7%7.6%
Jan 202673.4%11.6%7.2%7.8%
Feb 202672.8%12.2%7.5%7.4%
Mar 202673.8%11.3%9.2%5.7%
Apr 202675.1%10.8%7.4%6.7%
May 202675.1%10.7%7.7%6.5%
Jun 202673.3%11.1%8.8%6.8%
Jul 202673.9%11.7%7.8%6.7%
Aug 202673.3%11.5%9.1%6.1%
Sep 202673.5%11.8%7.6%7.1%

  1. 1.Breville

    73.5%

    Held 1st. 13.2K estimated branded searches, -4.1% vs prior month. Share +0.3 points.

  2. 2.Russell Hobbs

    11.8%

    Held 2nd. 2.1K estimated branded searches, -2.3% vs prior month. Share +0.3 points.

  3. 3.Tefal

    7.6%

    Held 3rd. 1.4K estimated branded searches, -20.3% vs prior month. Share -1.5 points.

  4. 4.Ninja

    7.1%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1 points.

Compare popularity between Breville and its closest rivals

Every comparison with Breville

35 comparisons

How has branded search demand for Breville changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Breville in New Zealand rose from 23.7K to 28K.
  • Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand decreased from 74.8% to 73.5%.
  • Across the 12 months ending September 2026, Breville’s share of searches among pancake maker brands in New Zealand peaked at 75.1% in May 2026 and was lowest at 72.7% in November 2025.

How did search popularity change for New Zealand pancake maker brands in September 2026?

4 changes

  1. In September 2026, Ninja gained share of searches among pancake maker brands in New Zealand, from 6.1% to 7.1%.

  2. In September 2026, Tefal lost share of searches among pancake maker brands in New Zealand, from 9.1% to 7.6%.

  3. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.5% over 12 measured months, from 1.8K to 2.1K in September 2026.

  4. Estimated monthly branded searches for Breville in New Zealand rose 13.2% over 12 measured months, from 11.7K to 13.2K in September 2026.

How are Breville’s branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Breville’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • breville
  • breville air fry
  • breville barista express
  • breville barista pro
  • breville barista touch
  • breville blender
  • breville bread maker
  • breville coffee machine
  • breville descaler
  • breville double boiler
  • breville espresso machine
  • breville humidifier
  • breville juicer
  • breville kettle
  • breville microwave
  • breville milk frother
  • breville mixer
  • breville mixer stand
  • breville oracle
  • breville pods
  • breville toaster

Do you work for Breville? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Breville compete?

Breville is ranked in 21 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands2nd of 1015.3%Show ranking
Coffee machine brands1st of 839.2%Show ranking
Coffee maker brands2nd of 924.5%Show ranking
Induction cooktop brands2nd of 828.4%Show ranking
Convection oven brands2nd of 629.5%Show ranking
Stand mixer brands1st of 635.4%Show ranking
Blender brands1st of 638%Show ranking
Hand mixer brands1st of 540.4%Show ranking
Toaster oven brands1st of 546.4%Show ranking
Air fryer brands1st of 751.5%Show ranking
Chip fryer brands1st of 555.7%Show ranking
Hand blender brands1st of 652.3%Show ranking
Tea kettle brands1st of 653.4%Show ranking
Stick blender brands4th of 712.9%Show ranking
Milk frother brands1st of 661.2%Show ranking
Kitchen scale brands1st of 662.6%Show ranking
Pancake maker brands1st of 473.5%Shown above
Crepe maker brands1st of 567.5%Show ranking
Cold press juicer brands1st of 590.9%Show ranking
Humidifier brands4th of 81.5%Show ranking
Microwave oven brands1st of 632.8%Show ranking
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