Stick blender brands in New Zealand:Which are most popular?
In September 2026, Smeg was the most searched stick blender brand in New Zealand, accounting for 33.9% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Breville, Braun and Bamix were mentioned most often, in four of the five answers. Braun was recommended most often, coming first in three out of five responses.
SmegShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KenwoodShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BrevilleShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
VitamixShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top stick blender brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Breville, Braun and Bamix were mentioned most often, in four of the five answers. Braun was recommended most often, coming first in three out of five answers. Breville was second, and Bamix was third. Smeg, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stick blender brands
5 answers
Asked ChatGPT
“Which stick blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick blender brands in New Zealand?”
Asked ChatGPT
“What's the best stick blender brand in New Zealand for easy blending?”
Searched Google, AI Overview
“best stick blender”
Searched Google, AI Overview
“best immersion blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stick blender brands do people search for most?
This chart shows how often people search Google for each stick blender brand by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for Smeg, KitchenAid, Kenwood, Breville, Vitamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Kenwood | Breville | Vitamix | Braun | Bamix |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 37.3% | 22.6% | 13.1% | 5.5% | 1.2% | 0.27% |
| Nov 2025 | 16% | 44.3% | 20.4% | 13.5% | 4.3% | 1.2% | 0.26% |
| Dec 2025 | 13% | 45.3% | 22.9% | 13.5% | 3.8% | 1.2% | 0.26% |
| Jan 2026 | 14.8% | 41.3% | 22.5% | 14.7% | 5% | 1.3% | 0.36% |
| Feb 2026 | 15.2% | 40.6% | 22.4% | 15.1% | 5.1% | 1.3% | 0.31% |
| Mar 2026 | 17.6% | 39.5% | 21.3% | 14.6% | 5.1% | 1.3% | 0.55% |
| Apr 2026 | 16.4% | 37.4% | 22% | 16.5% | 5.7% | 1.5% | 0.51% |
| May 2026 | 16.1% | 36.2% | 24.4% | 15.7% | 5.3% | 1.7% | 0.49% |
| Jun 2026 | 19.7% | 36.6% | 23.9% | 13.5% | 4.6% | 1.5% | 0.39% |
| Jul 2026 | 37.6% | 27.2% | 17.8% | 11.9% | 3.5% | 1.6% | 0.29% |
| Aug 2026 | 42.5% | 25.5% | 16.2% | 11.1% | 3.2% | 1% | 0.35% |
| Sep 2026 | 33.9% | 30.1% | 17.3% | 12.9% | 4.5% | 1.2% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 7.6K | -31% | -8.7 points | |
| 2, held 2nd | 30.1% | 6.8K | +2.1% | +4.6 points | |
| 3, held 3rd | 17.3% | 3.9K | -7.6% | +1.1 points | |
| 4, held 4th | 12.9% | 2.9K | 0% | +1.7 points | |
| 5, held 5th | 4.5% | 1K | +20.2% | +1.3 points | |
| 6, held 6th | 1.2% | 260 | 0% | +0.2 points | |
| 7, held 7th | 0.18% | 40 | -55.6% | -0.2 points |
1.
Smeg33.9%
Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -8.7 points.
30.1%
Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.6 points.
3.
Kenwood17.3%
Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.1 points.
4.
Breville12.9%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.
5.
Vitamix4.5%
Held 5th. 1K estimated branded searches, +20.2% vs prior month. Share +1.3 points.
6.
Braun1.2%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Bamix0.18%
Held 7th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.
Which brand is most popular in search among stick blender brands in New Zealand?
7 brands
In September 2026, Smeg was the most searched among stick blender brands in New Zealand, with an estimated 7.6K branded searches, 33.9% of all searches for the seven we track. KitchenAid is in 2nd place, 3.8 percentage points behind at 30.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Smeg | 20% → 33.9% | 42.5%Aug 2026 | 13%Dec 2025 | 3rd → 1st |
| KitchenAid | 37.3% → 30.1% | 45.3%Dec 2025 | 25.5%Aug 2026 | 1st → 2nd |
| Kenwood | 22.6% → 17.3% | 24.4%May 2026 | 16.2%Aug 2026 | 2nd → 3rd |
| Breville | 13.1% → 12.9% | 16.5%Apr 2026 | 11.1%Aug 2026 | 4th |
| Vitamix | 5.5% → 4.5% | 5.7%Apr 2026 | 3.2%Aug 2026 | 5th |
| Braun | 1.2% | 1.7%May 2026 | 1%Aug 2026 | 6th |
| Bamix | 0.27% → 0.18% | 0.55%Mar 2026 | 0.18%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand increased from 20% to 33.9%.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand decreased from 37.3% to 30.1%.
- Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand decreased from 22.6% to 17.3%.
- Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand decreased from 5.5% to 4.5%.
- Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand peaked at 42.5% in August 2026 and was lowest at 13% in December 2025.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand peaked at 45.3% in December 2025 and was lowest at 25.5% in August 2026.
- Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand peaked at 24.4% in May 2026 and was lowest at 16.2% in August 2026.
- Across the 12 months ending September 2026, Breville’s share of searches among stick blender brands in New Zealand peaked at 16.5% in April 2026 and was lowest at 11.1% in August 2026.
- Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand peaked at 5.7% in April 2026 and was lowest at 3.2% in August 2026.
- Across the 12 months ending September 2026, Smeg rose from 3rd to 1st among stick blender brands in New Zealand.
- Across the 12 months ending September 2026, KitchenAid fell from 1st to 2nd among stick blender brands in New Zealand.
- Across the 12 months ending September 2026, Kenwood fell from 2nd to 3rd among stick blender brands in New Zealand.
- Across the 12 months ending September 2026, Breville, Braun and Bamix held steady: their share of searches among stick blender brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand stick blender brands in September 2026?
7 changes
In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.
In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.
In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.
In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.
In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.
Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
Estimated monthly branded searches for Bamix in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
Compare popularity between leading brands
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- Kenwood vs Breville: compare popularity
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