How popular isBamix?
In September 2026, people searched for Bamix by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 0.18% of all New Zealand stick blender brand searches, placing Bamix seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about stick blender brands, Bamix appeared in four of the five answers and was the third most recommended of the seven.
Bamix is the seventh most searched of 7 competitors and the third most recommended in AI answers.
SmegShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
KitchenAidShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
KenwoodShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
BrevilleShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
BamixShare of searches 0.18%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top stick blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bamix was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Bamix is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stick blender brands
5 answers
Asked ChatGPT
“Which stick blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick blender brands in New Zealand?”
Asked ChatGPT
“What's the best stick blender brand in New Zealand for easy blending?”
Searched Google, AI Overview
“best stick blender”
Searched Google, AI Overview
“best immersion blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stick blender brands compete with Bamix?
Share of searches by month for Smeg, KitchenAid, Kenwood, Breville, Vitamix, Bamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Kenwood | Breville | Vitamix | Braun | Bamix |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 37.3% | 22.6% | 13.1% | 5.5% | 1.2% | 0.27% |
| Nov 2025 | 16% | 44.3% | 20.4% | 13.5% | 4.3% | 1.2% | 0.26% |
| Dec 2025 | 13% | 45.3% | 22.9% | 13.5% | 3.8% | 1.2% | 0.26% |
| Jan 2026 | 14.8% | 41.3% | 22.5% | 14.7% | 5% | 1.3% | 0.36% |
| Feb 2026 | 15.2% | 40.6% | 22.4% | 15.1% | 5.1% | 1.3% | 0.31% |
| Mar 2026 | 17.6% | 39.5% | 21.3% | 14.6% | 5.1% | 1.3% | 0.55% |
| Apr 2026 | 16.4% | 37.4% | 22% | 16.5% | 5.7% | 1.5% | 0.51% |
| May 2026 | 16.1% | 36.2% | 24.4% | 15.7% | 5.3% | 1.7% | 0.49% |
| Jun 2026 | 19.7% | 36.6% | 23.9% | 13.5% | 4.6% | 1.5% | 0.39% |
| Jul 2026 | 37.6% | 27.2% | 17.8% | 11.9% | 3.5% | 1.6% | 0.29% |
| Aug 2026 | 42.5% | 25.5% | 16.2% | 11.1% | 3.2% | 1% | 0.35% |
| Sep 2026 | 33.9% | 30.1% | 17.3% | 12.9% | 4.5% | 1.2% | 0.18% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 33.9% | 7.6K | -31% | -8.7 points | |
| 2, held 2nd | 30.1% | 6.8K | +2.1% | +4.6 points | |
| 3, held 3rd | 17.3% | 3.9K | -7.6% | +1.1 points | |
| 4, held 4th | 12.9% | 2.9K | 0% | +1.7 points | |
| 5, held 5th | 4.5% | 1K | +20.2% | +1.3 points | |
| 6, held 6th | 1.2% | 260 | 0% | +0.2 points | |
| 7, held 7th | 0.18% | 40 | -55.6% | -0.2 points |
1.
Smeg33.9%
Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -8.7 points.
30.1%
Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.6 points.
3.
Kenwood17.3%
Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.1 points.
4.
Breville12.9%
Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.
5.
Vitamix4.5%
Held 5th. 1K estimated branded searches, +20.2% vs prior month. Share +1.3 points.
6.
Braun1.2%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.
7.
Bamix0.18%
Held 7th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.
Compare popularity between Bamix and its closest rivals
Every comparison with Bamix
6 comparisons
How has branded search demand for Bamix changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bamix in New Zealand fell from 50 to 40.
- Across the 12 months ending September 2026, Bamix’s share of searches among stick blender brands in New Zealand held steady, from 0.27% to 0.18%.
How did search popularity change for New Zealand stick blender brands in September 2026?
6 changes
In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.
In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.
In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.
In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.
In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.
Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.
How are Bamix’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bamix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bamix
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Where does Bamix compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand blender brands | 5th of 6 | 0.17% | Show ranking |
| Stick blender brands | 7th of 7 | 0.18% | Shown above |
Is Bamix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.