Brandwave

How popular isSmeg?

In September 2026, people searched for Smeg by name about 13,700 times in New Zealand, a 65.5% increase from the previous year. These searches made up 33.9% of all New Zealand stick blender brand searches, placing Smeg first out of seven brands. When we asked both ChatGPT and Google AI Overviews about stick blender brands, Smeg did not appear in any of the answers.

Search and AI answers in September 2026

Smeg is the most searched of 7 competitors and not listed in any AI answer.

  1. SmegShare of searches 33.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. KitchenAidShare of searches 30.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. KenwoodShare of searches 17.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. BrevilleShare of searches 12.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VitamixShare of searches 4.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stick blender brands compete with Smeg?

Smeg against stick blender brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid, Kenwood, Breville, Vitamix. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

  1. 1.Smeg

    33.9%

    Held 1st. 7.6K estimated branded searches, -31% vs prior month. Share -8.7 points.

  2. 2.KitchenAid

    30.1%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +4.6 points.

  3. 3.Kenwood

    17.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +1.1 points.

  4. 4.Breville

    12.9%

    Held 4th. 2.9K estimated branded searches, 0% vs prior month. Share +1.7 points.

  5. 5.Vitamix

    4.5%

    Held 5th. 1K estimated branded searches, +20.2% vs prior month. Share +1.3 points.

  6. 6.Braun

    1.2%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Bamix

    0.18%

    Held 7th. 40 estimated branded searches, -55.6% vs prior month. Share -0.2 points.

Compare popularity between Smeg and its closest rivals

Every comparison with Smeg

28 comparisons

How has branded search demand for Smeg changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Smeg in New Zealand rose from 8.3K to 13.7K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand increased from 20% to 33.9%.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand peaked at 42.5% in August 2026 and was lowest at 13% in December 2025.
  • Across the 12 months ending September 2026, Smeg rose from 3rd to 1st among stick blender brands in New Zealand.

How did search popularity change for New Zealand stick blender brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.

  2. In September 2026, Breville gained share of searches among stick blender brands in New Zealand, from 11.1% to 12.9%.

  3. In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.

  4. In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.

  5. In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.

  6. Estimated monthly branded searches for Braun in New Zealand rose 23.8% over 12 measured months, from 210 to 260 in September 2026.

How are Smeg’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Smeg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • smeg
  • smeg appliances
  • smeg aus
  • smeg cocotte
  • smeg coffee machine
  • smeg cooktop
  • smeg dishwasher
  • smeg double oven
  • smeg freestanding oven
  • smeg fridge
  • smeg gas cooktop
  • smeg gas oven
  • smeg home appliances
  • smeg induction oven
  • smeg kitchen
  • smeg microwaves
  • smeg mixer
  • smeg oven
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stand mixer
  • smeg stoves
  • smeg victoria oven
  • smeg washing machine

Do you work for Smeg? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Smeg compete?

Smeg is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands2nd of 1114.5%Show ranking
Coffee maker brands3rd of 918.2%Show ranking
Freestanding oven brands2nd of 819.1%Show ranking
Oven and cooktop brands2nd of 721.9%Show ranking
Stand mixer brands2nd of 623.7%Show ranking
Gas cooktop brands8th of 90.77%Show ranking
Hand mixer brands2nd of 529.9%Show ranking
Pasta maker brands1st of 632.2%Show ranking
Gas stove brands6th of 60.9%Show ranking
Tea kettle brands2nd of 633.2%Show ranking
Stick blender brands1st of 733.9%Shown above
Freestanding gas range brands6th of 62.1%Show ranking
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