Brandwave

KitchenAid vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than KitchenAid among stick blender brands in New Zealand. Smeg had about 7,640 branded searches, while KitchenAid had 6,790. Smeg made up 33.9% of all stick blender brand searches we track, and KitchenAid accounted for 30.1%. When we asked ChatGPT and Google AI Overviews about stick blender brands, KitchenAid appeared in two of the five answers and Smeg in none.

Among stick blender brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 13% more searches than KitchenAid

Smeg 7.6K searchesKitchenAid 6.8K searches

Who does AI mention more?

KitchenAid, mentioned in 2 of 5 answers, Smeg in 0

KitchenAid in 2 of 5Smeg in 0 of 5

Who does AI recommend more?

KitchenAid, the only one of the two named

KitchenAid first in 2Smeg never named

Follow KitchenAid vs Smeg and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is KitchenAid or Smeg more popular in search?

This chart shows how often people search Google for KitchenAid and Smeg by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.

KitchenAid and Smeg among stick blender brands in New Zealand, by month

Share of searches by month for Smeg, KitchenAid. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

How has the KitchenAid and Smeg comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
  • Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand moved from 37.3% to 30.1%, and its estimated monthly branded searches held steady at 6.8K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand moved from 20% to 33.9%, and its estimated monthly branded searches moved from 3.6K to 7.6K.

How did search popularity change for New Zealand stick blender brands in September 2026?

2 changes

  1. In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.

  2. In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.

How are branded searches counted?

17 search terms

Brandwave collects information about searches that people make online using KitchenAid’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

KitchenAid

8 branded search terms

  • kitchenaid
  • kitchenaid artisan
  • kitchenaid attachments
  • kitchenaid bowls
  • kitchenaid foodprosessor
  • kitchenaid mincer
  • kitchenaid pasta attachment
  • kitchenaid sausage grinder

Smeg

9 branded search terms

  • smeg
  • smeg aus
  • smeg cocotte
  • smeg kitchen
  • smeg microwaves
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among stick blender brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free