Brandwave

Kenwood vs Smeg:Which is more popular?

In September 2026, Smeg had more branded searches than Kenwood among stick blender brands in New Zealand. Smeg had about 7,640 branded searches, while Kenwood had 3,900. Smeg made up 33.9% of all stick blender brand searches we track, and Kenwood accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about stick blender brands, Kenwood appeared in one of the five answers and Smeg in none.

Among stick blender brands in New Zealand in September 2026

Who do people search for more?

Smeg, about 2 searches for every 1 for Kenwood

Smeg 7.6K searchesKenwood 3.9K searches

Who does AI mention more?

Kenwood, mentioned in 1 of 5 answers, Smeg in 0

Kenwood in 1 of 5Smeg in 0 of 5

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Top stick blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Smeg did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Braun1st
  2. Breville2nd
  3. Bamix3rd
  4. Kenwood4th
  5. KitchenAid5th
  6. Smeg–
  7. Vitamix–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stick blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kenwood or Smeg more popular in search?

This chart shows how often people search Google for Kenwood and Smeg by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.

Kenwood and Smeg among stick blender brands in New Zealand, by month

Share of searches by month for Smeg, Kenwood. The figures are in the table below the chart.

View monthly share of searches table
MonthSmegKitchenAidKenwoodBrevilleVitamixBraunBamix
Oct 202520%37.3%22.6%13.1%5.5%1.2%0.27%
Nov 202516%44.3%20.4%13.5%4.3%1.2%0.26%
Dec 202513%45.3%22.9%13.5%3.8%1.2%0.26%
Jan 202614.8%41.3%22.5%14.7%5%1.3%0.36%
Feb 202615.2%40.6%22.4%15.1%5.1%1.3%0.31%
Mar 202617.6%39.5%21.3%14.6%5.1%1.3%0.55%
Apr 202616.4%37.4%22%16.5%5.7%1.5%0.51%
May 202616.1%36.2%24.4%15.7%5.3%1.7%0.49%
Jun 202619.7%36.6%23.9%13.5%4.6%1.5%0.39%
Jul 202637.6%27.2%17.8%11.9%3.5%1.6%0.29%
Aug 202642.5%25.5%16.2%11.1%3.2%1%0.35%
Sep 202633.9%30.1%17.3%12.9%4.5%1.2%0.18%

How has the Kenwood and Smeg comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Smeg took it in July 2026.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among stick blender brands in New Zealand moved from 22.6% to 17.3%, and its estimated monthly branded searches moved from 4.1K to 3.9K.
  • Across the 12 months ending September 2026, Smeg’s share of searches among stick blender brands in New Zealand moved from 20% to 33.9%, and its estimated monthly branded searches moved from 3.6K to 7.6K.

How did search popularity change for New Zealand stick blender brands in September 2026?

2 changes

  1. In September 2026, Kenwood gained share of searches among stick blender brands in New Zealand, from 16.2% to 17.3%.

  2. In September 2026, Smeg lost share of searches among stick blender brands in New Zealand, from 42.5% to 33.9%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Kenwood’s and Smeg’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kenwood

16 branded search terms

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood head unit
  • kenwood kmix
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stereo
  • kenwood truck

Smeg

9 branded search terms

  • smeg
  • smeg aus
  • smeg cocotte
  • smeg kitchen
  • smeg microwaves
  • smeg promotions
  • smeg range hoods
  • smeg sale
  • smeg stoves

How the Brand Demand Index is measured

Other head-to-heads among stick blender brands

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