KitchenAid vs Vitamix:Which is more popular?
In September 2026, KitchenAid had more branded searches than Vitamix among stick blender brands in New Zealand. KitchenAid had about 6,790 branded searches, while Vitamix had 1,010. KitchenAid made up 30.1% of all stick blender brand searches we track, and Vitamix accounted for 4.5%. When we asked ChatGPT and Google AI Overviews about stick blender brands, KitchenAid appeared in two of the five answers and Vitamix in none.
Who do people search for more?
KitchenAid, about 7 searches for every 1 for Vitamix
Who does AI mention more?
KitchenAid, mentioned in 2 of 5 answers, Vitamix in 0
Who does AI recommend more?
KitchenAid, the only one of the two named
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Top stick blender brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, KitchenAid was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vitamix did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Braun4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Bamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- KitchenAid2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kenwood1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Smeg0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vitamix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stick blender brands
5 answers
Asked ChatGPT
“Which stick blender brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stick blender brands in New Zealand?”
Asked ChatGPT
“What's the best stick blender brand in New Zealand for easy blending?”
Searched Google, AI Overview
“best stick blender”
Searched Google, AI Overview
“best immersion blender nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is KitchenAid or Vitamix more popular in search?
This chart shows how often people search Google for KitchenAid and Vitamix by name. Each line represents a brand's share of searches for all seven stick blender brands we track, month by month, from searches in New Zealand.
Share of searches by month for KitchenAid, Vitamix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Smeg | KitchenAid | Kenwood | Breville | Vitamix | Braun | Bamix |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 20% | 37.3% | 22.6% | 13.1% | 5.5% | 1.2% | 0.27% |
| Nov 2025 | 16% | 44.3% | 20.4% | 13.5% | 4.3% | 1.2% | 0.26% |
| Dec 2025 | 13% | 45.3% | 22.9% | 13.5% | 3.8% | 1.2% | 0.26% |
| Jan 2026 | 14.8% | 41.3% | 22.5% | 14.7% | 5% | 1.3% | 0.36% |
| Feb 2026 | 15.2% | 40.6% | 22.4% | 15.1% | 5.1% | 1.3% | 0.31% |
| Mar 2026 | 17.6% | 39.5% | 21.3% | 14.6% | 5.1% | 1.3% | 0.55% |
| Apr 2026 | 16.4% | 37.4% | 22% | 16.5% | 5.7% | 1.5% | 0.51% |
| May 2026 | 16.1% | 36.2% | 24.4% | 15.7% | 5.3% | 1.7% | 0.49% |
| Jun 2026 | 19.7% | 36.6% | 23.9% | 13.5% | 4.6% | 1.5% | 0.39% |
| Jul 2026 | 37.6% | 27.2% | 17.8% | 11.9% | 3.5% | 1.6% | 0.29% |
| Aug 2026 | 42.5% | 25.5% | 16.2% | 11.1% | 3.2% | 1% | 0.35% |
| Sep 2026 | 33.9% | 30.1% | 17.3% | 12.9% | 4.5% | 1.2% | 0.18% |
How has the KitchenAid and Vitamix comparison changed over the last 12 months?
3 findings
- KitchenAid was ahead of Vitamix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KitchenAid’s share of searches among stick blender brands in New Zealand moved from 37.3% to 30.1%, and its estimated monthly branded searches held steady at 6.8K.
- Across the 12 months ending September 2026, Vitamix’s share of searches among stick blender brands in New Zealand moved from 5.5% to 4.5%, and its estimated monthly branded searches held steady at 1K.
How did search popularity change for New Zealand stick blender brands in September 2026?
2 changes
In September 2026, KitchenAid gained share of searches among stick blender brands in New Zealand, from 25.5% to 30.1%.
In September 2026, Vitamix gained share of searches among stick blender brands in New Zealand, from 3.2% to 4.5%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using KitchenAid’s and Vitamix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
KitchenAid
8 branded search terms
- kitchenaid
- kitchenaid artisan
- kitchenaid attachments
- kitchenaid bowls
- kitchenaid foodprosessor
- kitchenaid mincer
- kitchenaid pasta attachment
- kitchenaid sausage grinder
Vitamix
3 branded search terms
- vitamix
- vitamix 5200
- vitamix food processor
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