How popular isVitamix in search?
In August 2026, there were an estimated 1.4K branded searches for Vitamix in New Zealand which is down 17.6% over the last 11 months. Vitamix holds 3% estimated Share of Search among New Zealand blender brands and is ranked 3rd of 3 competitors for search popularity.
Ninja65.6%
NutriBullet31.4%
Vitamix3%
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Which blender brands compete with Vitamix?
Share of Search by month for Ninja, NutriBullet, Vitamix. The figures are in the table below the chart.
View monthly share of search table
| Month | Ninja | NutriBullet | Vitamix |
|---|---|---|---|
| Oct 2025 | 60.5% | 35.9% | 3.6% |
| Nov 2025 | 63.4% | 33.2% | 3.4% |
| Dec 2025 | 61.4% | 35.9% | 2.7% |
| Jan 2026 | 59.1% | 37.6% | 3.4% |
| Feb 2026 | 55.3% | 41.1% | 3.7% |
| Mar 2026 | 58.3% | 37.9% | 3.8% |
| Apr 2026 | 61.5% | 34.4% | 4.1% |
| May 2026 | 64.2% | 32.3% | 3.5% |
| Jun 2026 | 67% | 29.7% | 3.3% |
| Jul 2026 | 66.9% | 30% | 3.1% |
| Aug 2026 | 65.6% | 31.4% | 3% |
| Sep 2026 | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.6% | 30.7K | -1.6% | -1.4 points | |
| 2, held 2nd | 31.4% | 14.7K | +5.2% | +1.4 points | |
| 3, held 3rd | 3% | 1.4K | -2.1% | -0.1 points |
Compare search popularity between Vitamix and its closest rivals
How has branded search demand for Vitamix changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Vitamix in New Zealand fell from 1.7K to 1.4K.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand decreased from 3.6% to 3%.
- Across the 11 months ending August 2026, Vitamix’s estimated Share of Search among blender brands in New Zealand peaked at 4.1% in April 2026 and was lowest at 2.7% in December 2025.
How did search popularity change for New Zealand blender brands in August 2026?
3 changes
In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%.
In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%.
Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.
How is Vitamix measured?
Brandwave collects information about searches that people make online using Vitamix’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
11 branded search terms
- a3500i vitamix
- e310 vitamix
- e320 vitamix
- vitamix
- vitamix 5200
- vitamix a2300i
- vitamix com
- vitamix food processor
- vitamix near me
- vitamix nz
- vitamix smoothie
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Is Vitamix your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.