Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 3.8% of all New Zealand blender brand searches, placing Ninja fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about blender brands, Ninja appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Ninja is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. BrevilleShare of searches 38%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. NutriBulletShare of searches 35.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. KitchenAidShare of searches 19.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  4. NinjaShare of searches 3.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. VitamixShare of searches 3.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

+1 more

Ninja website (opens in a new tab)

Follow Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top blender brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Ninja is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vitamix1st
  2. NutriBullet2nd
  3. Breville3rd
  4. Ninja4th
  5. KitchenAid5th
  6. Blendtec–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NutriBullet5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vitamix4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blendtec0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about blender brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which blender brands compete with Ninja?

Ninja against blender brands in New Zealand, by month

Share of searches by month for Breville, NutriBullet, KitchenAid, Ninja, Vitamix. The figures are in the table below the chart.

View monthly share of searches table
MonthBrevilleNutriBulletKitchenAidNinjaVitamixBlendtec
Oct 202534.9%37.8%20.8%2.9%3.2%0.44%
Nov 202532.4%33.9%27.1%3.5%2.7%0.33%
Dec 202532.1%34.1%27.7%3.5%2.4%0.28%
Jan 202634%35.3%23.6%3.8%3%0.39%
Feb 202632.9%36.3%23.8%3.5%3.1%0.3%
Mar 202638.2%30.9%24.2%3.1%3.2%0.46%
Apr 202640.3%31.5%20.8%3.7%3.3%0.39%
May 202640.6%31.5%20.7%3.7%3.1%0.39%
Jun 202641.5%29.1%22%4%2.9%0.49%
Jul 202641.8%31.2%20.1%3.9%2.7%0.28%
Aug 202641.4%31.7%20.2%3.6%2.7%0.44%
Sep 202638%35.2%19.6%3.8%3.1%0.3%

  1. 1.Breville

    38%

    Held 1st. 12.6K estimated branded searches, -3.4% vs prior month. Share -3.4 points.

  2. 2.NutriBullet

    35.2%

    Held 2nd. 11.7K estimated branded searches, +16.7% vs prior month. Share +3.5 points.

  3. 3.KitchenAid

    19.6%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share -0.6 points.

  4. 4.Ninja

    3.8%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.2 points.

  5. 5.Vitamix

    3.1%

    Held 5th. 1K estimated branded searches, +20% vs prior month. Share +0.4 points.

  6. 6.Blendtec

    0.3%

    Held 6th. 100 estimated branded searches, -28.6% vs prior month. Share -0.1 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

35 comparisons

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in New Zealand increased from 2.9% to 3.8%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among blender brands in New Zealand peaked at 4% in June 2026 and was lowest at 2.9% in October 2025.
  • Across the 12 months ending September 2026, Ninja rose from 5th to 4th among blender brands in New Zealand.

How did search popularity change for New Zealand blender brands in September 2026?

5 changes

  1. In September 2026, NutriBullet gained share of searches among blender brands in New Zealand, from 31.7% to 35.2%.

  2. In September 2026, Breville lost share of searches among blender brands in New Zealand, from 41.4% to 38%.

  3. In September 2026, KitchenAid lost share of searches among blender brands in New Zealand, from 20.2% to 19.6%.

  4. Estimated monthly branded searches for Ninja in New Zealand rose 36.6% over 12 measured months, from 930 to 1.3K in September 2026.

  5. Estimated monthly branded searches for Blendtec in New Zealand fell 28.6% over 12 measured months, from 140 to 100 in September 2026.

How are Ninja’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja foodi
  • ninja kettle
  • ninja mixer
  • ninja toaster

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1027.7%Show ranking
Blender brands4th of 63.8%Shown above
Toaster oven brands5th of 54.4%Show ranking
Air fryer brands4th of 76.5%Show ranking
Chip fryer brands5th of 55.3%Show ranking
Pancake maker brands4th of 47.1%Show ranking
Grill pan brands4th of 78.2%Show ranking
Griddle pan brands4th of 78.3%Show ranking
Frying pan brands3rd of 78.3%Show ranking
Induction pans brands4th of 78.6%Show ranking
Pots and pans brands3rd of 78.6%Show ranking
Cold press juicer brands2nd of 58.7%Show ranking
Knife set brands2nd of 712%Show ranking
Smoker grill brands2nd of 527.5%Show ranking
Egg poacher brands1st of 385.2%Show ranking
Portable blender brands1st of 292%Show ranking
Creator with pink hair and a pink jacket

Is Ninja your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free