Brandwave

How popular isNinja?

In September 2026, people searched for Ninja by name about 27,600 times in New Zealand, a 7.5% increase from the previous year. These searches made up 8.2% of all New Zealand grill pan brand searches, placing Ninja fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about grill pan brands, Ninja did not appear in any of the answers.

Search and AI answers in September 2026

Ninja is the fourth most searched of 7 competitors and not listed in any AI answer.

  1. Le CreusetShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. ScanpanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. OoniShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NinjaShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HexCladShare of searches 4.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

Ninja website (opens in a new tab)

Follow Ninja and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top grill pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ninja did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Pyrolux4th
  5. Ooni–
  6. Ninja–
  7. HexClad–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about grill pan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which grill pan brands compete with Ninja?

Ninja against grill pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Ooni, Ninja, HexClad, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanOoniNinjaHexCladLodgePyrolux
Oct 202551.8%18.4%14.2%7.3%4.7%3.1%0.55%
Nov 202550.5%14.2%20.4%7.5%4.6%2.4%0.25%
Dec 202558%14%13.3%7.1%5%2.3%0.34%
Jan 202652.4%18.4%12.4%8.3%4.8%3.1%0.59%
Feb 202657.8%16.1%10.3%8.2%4.3%2.8%0.44%
Mar 202662.9%14.1%9.1%6.3%4.2%3.1%0.32%
Apr 202652.2%20.5%8.5%8.7%5%4.5%0.54%
May 202657.1%18.7%8%8.1%4.3%3.4%0.36%
Jun 202655.9%18.5%7.8%7.8%4.5%4.9%0.62%
Jul 202654.9%20.1%7.2%8.3%4.3%4.7%0.46%
Aug 202652.9%20.4%11.6%7.3%4.2%3.1%0.58%
Sep 202652.4%19.3%11.9%8.2%4.6%3.1%0.45%

  1. 1.Le Creuset

    52.4%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.

  2. 2.Scanpan

    19.3%

    Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -1.1 points.

  3. 3.Ooni

    11.9%

    Held 3rd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  4. 4.Ninja

    8.2%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.

  5. 5.HexClad

    4.6%

    Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.4 points.

  6. 6.Lodge

    3.1%

    Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Pyrolux

    0.45%

    Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.

Compare popularity between Ninja and its closest rivals

Every comparison with Ninja

35 comparisons

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ninja in New Zealand rose from 25.7K to 27.6K.
  • Across the 12 months ending September 2026, Ninja’s share of searches among grill pan brands in New Zealand increased from 7.3% to 8.2%.
  • Across the 12 months ending September 2026, Ninja’s share of searches among grill pan brands in New Zealand peaked at 8.7% in April 2026 and was lowest at 6.3% in March 2026.

How did search popularity change for New Zealand grill pan brands in September 2026?

5 changes

  1. In September 2026, Ninja gained share of searches among grill pan brands in New Zealand, from 7.3% to 8.2%.

  2. In September 2026, Scanpan lost share of searches among grill pan brands in New Zealand, from 20.4% to 19.3%.

  3. Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026.

  4. Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.

  5. Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026.

How are Ninja’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • air fryer ninja
  • ninja air fryer
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja foodi
  • ninja kettle
  • ninja mixer
  • ninja toaster

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ninja compete?

Ninja is ranked in 16 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands1st of 1027.7%Show ranking
Blender brands4th of 63.8%Show ranking
Toaster oven brands5th of 54.4%Show ranking
Air fryer brands4th of 76.5%Show ranking
Chip fryer brands5th of 55.3%Show ranking
Pancake maker brands4th of 47.1%Show ranking
Grill pan brands4th of 78.2%Shown above
Griddle pan brands4th of 78.3%Show ranking
Frying pan brands3rd of 78.3%Show ranking
Induction pans brands4th of 78.6%Show ranking
Pots and pans brands3rd of 78.6%Show ranking
Cold press juicer brands2nd of 58.7%Show ranking
Knife set brands2nd of 712%Show ranking
Smoker grill brands2nd of 527.5%Show ranking
Egg poacher brands1st of 385.2%Show ranking
Portable blender brands1st of 292%Show ranking
Creator with pink hair and a pink jacket

Is Ninja your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free