How popular isLodge?
In September 2026, people searched for Lodge by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 3.1% of all New Zealand grill pan brand searches, placing Lodge sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about grill pan brands, Lodge appeared in all answers and was the most recommended of the seven.
Lodge is the sixth most searched of 7 competitors and the most recommended in AI answers.
Le CreusetShare of searches 52.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
ScanpanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OoniShare of searches 11.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
NinjaShare of searches 8.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
LodgeShare of searches 3.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top grill pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lodge appeared in all five answers. Lodge is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lodge5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Scanpan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Pyrolux3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ooni0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ninja0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
HexClad0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about grill pan brands
5 answers
Asked ChatGPT
“Which grill pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best grill pan brands in New Zealand?”
Asked ChatGPT
“What's the best grill pan brand in New Zealand for indoor grilling?”
Searched Google, AI Overview
“grill pan nz”
Searched Google, AI Overview
“cast iron grill pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which grill pan brands compete with Lodge?
Share of searches by month for Le Creuset, Scanpan, Ooni, Ninja, HexClad, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Ooni | Ninja | HexClad | Lodge | Pyrolux |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 51.8% | 18.4% | 14.2% | 7.3% | 4.7% | 3.1% | 0.55% |
| Nov 2025 | 50.5% | 14.2% | 20.4% | 7.5% | 4.6% | 2.4% | 0.25% |
| Dec 2025 | 58% | 14% | 13.3% | 7.1% | 5% | 2.3% | 0.34% |
| Jan 2026 | 52.4% | 18.4% | 12.4% | 8.3% | 4.8% | 3.1% | 0.59% |
| Feb 2026 | 57.8% | 16.1% | 10.3% | 8.2% | 4.3% | 2.8% | 0.44% |
| Mar 2026 | 62.9% | 14.1% | 9.1% | 6.3% | 4.2% | 3.1% | 0.32% |
| Apr 2026 | 52.2% | 20.5% | 8.5% | 8.7% | 5% | 4.5% | 0.54% |
| May 2026 | 57.1% | 18.7% | 8% | 8.1% | 4.3% | 3.4% | 0.36% |
| Jun 2026 | 55.9% | 18.5% | 7.8% | 7.8% | 4.5% | 4.9% | 0.62% |
| Jul 2026 | 54.9% | 20.1% | 7.2% | 8.3% | 4.3% | 4.7% | 0.46% |
| Aug 2026 | 52.9% | 20.4% | 11.6% | 7.3% | 4.2% | 3.1% | 0.58% |
| Sep 2026 | 52.4% | 19.3% | 11.9% | 8.2% | 4.6% | 3.1% | 0.45% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.4% | 8.1K | -2.1% | -0.5 points | |
| 2, held 2nd | 19.3% | 3K | -6.6% | -1.1 points | |
| 3, held 3rd | 11.9% | 1.8K | +1.1% | +0.3 points | |
| 4, held 4th | 8.2% | 1.3K | +11.4% | +0.9 points | |
| 5, held 5th | 4.6% | 710 | +9.2% | +0.4 points | |
| 6, held 6th | 3.1% | 480 | 0% | 0 points | |
| 7, held 7th | 0.45% | 70 | -22.2% | -0.1 points |
52.4%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share -0.5 points.
2.
Scanpan19.3%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -1.1 points.
3.
Ooni11.9%
Held 3rd. 1.8K estimated branded searches, +1.1% vs prior month. Share +0.3 points.
4.
Ninja8.2%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +0.9 points.
5.
HexClad4.6%
Held 5th. 710 estimated branded searches, +9.2% vs prior month. Share +0.4 points.
6.
Lodge3.1%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
7.
Pyrolux0.45%
Held 7th. 70 estimated branded searches, -22.2% vs prior month. Share -0.1 points.
Compare popularity between Lodge and its closest rivals
Every comparison with Lodge
9 comparisons
How has branded search demand for Lodge changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lodge in New Zealand rose from 390 to 480.
- Across the 12 months ending September 2026, Lodge’s share of searches among grill pan brands in New Zealand peaked at 4.9% in June 2026 and was lowest at 2.3% in December 2025.
How did search popularity change for New Zealand grill pan brands in September 2026?
5 changes
In September 2026, Ninja gained share of searches among grill pan brands in New Zealand, from 7.3% to 8.2%.
In September 2026, Scanpan lost share of searches among grill pan brands in New Zealand, from 20.4% to 19.3%.
Le Creuset’s share of searches among grill pan brands in New Zealand has lost ground for 3 months in a row, from 55.9% to 52.4% in September 2026.
Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Estimated monthly branded searches for HexClad in New Zealand rose 18.3% over 12 measured months, from 600 to 710 in September 2026.
How are Lodge’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lodge cast iron
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Where does Lodge compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Grill pan brands | 6th of 7 | 3.1% | Shown above |
| Griddle pan brands | 7th of 7 | 3.1% | Show ranking |
| Frying pan brands | 7th of 7 | 3.1% | Show ranking |
| Cast iron skillet brands | 4th of 5 | 4.3% | Show ranking |
Is Lodge your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.