Brandwave

How popular isLodge?

In September 2026, people searched for Lodge by name about 480 times in New Zealand, a 23.1% increase from the previous year. These searches made up 3.1% of all New Zealand griddle pan brand searches, placing Lodge seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about griddle pan brands, Lodge appeared in three of the four answers and was the most recommended of the seven.

Search and AI answers in September 2026

Lodge is the seventh most searched of 7 competitors and the most recommended in AI answers.

  1. Le CreusetShare of searches 52.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. ScanpanShare of searches 19.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  3. TefalShare of searches 9.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. NinjaShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. LodgeShare of searches 3.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Lodge was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lodge is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Staub4th
  5. Tefal5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about griddle pan brands

4 answers

  • Asked ChatGPT

    “Which griddle pan brand should I buy in New Zealand?”

    1. 1Lodge
    2. 2Le Creuset

  • Asked ChatGPT

    “What are the best griddle pan brands in New Zealand?”

    1. 1Le Creuset
    2. 2Lodge
    3. 3Scanpan
    4. 4Staub
    5. 5Tefal

  • Asked ChatGPT

    “What's the best griddle pan brand in New Zealand for everyday cooking?”

    1. 1Lodge
    2. 2Scanpan
    3. 3Le Creuset

  • Searched Google, AI Overview

    “best griddle pan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “non stick griddle pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which griddle pan brands compete with Lodge?

Lodge against griddle pan brands in New Zealand, by month

Share of searches by month for Le Creuset, Scanpan, Tefal, Ninja, Staub, Circulon, Lodge. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalNinjaStaubCirculonLodge
Oct 202552.6%18.7%10.4%7.4%3.3%4.5%3.1%
Nov 202556.4%15.8%8.9%8.4%4.3%3.5%2.7%
Dec 202561.9%14.9%6.9%7.5%3.2%3.2%2.5%
Jan 202653.7%18.8%7.8%8.5%3.3%4.7%3.2%
Feb 202657.2%16%8.2%8.1%3.7%4%2.8%
Mar 202659.6%13.3%9.7%6%4.6%3.8%2.9%
Apr 202650.3%19.7%9.4%8.4%3.8%4.1%4.3%
May 202654.2%17.8%9.6%7.7%3.4%4.1%3.2%
Jun 202653.2%17.6%9.9%7.5%3.3%3.9%4.7%
Jul 202652.1%19.1%9.7%7.8%3.2%3.5%4.5%
Aug 202651.5%19.9%11%7.1%4%3.5%3%
Sep 202652.7%19.4%9.2%8.3%4.1%3.3%3.1%

  1. 1.Le Creuset

    52.7%

    Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +1.1 points.

  2. 2.Scanpan

    19.4%

    Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.5 points.

  3. 3.Tefal

    9.2%

    Held 3rd. 1.4K estimated branded searches, -19.9% vs prior month. Share -1.8 points.

  4. 4.Ninja

    8.3%

    Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.2 points.

  5. 5.Staub

    4.1%

    Held 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.

  6. 6.Circulon

    3.3%

    Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.2 points.

  7. 7.Lodge

    3.1%

    Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Lodge and its closest rivals

Every comparison with Lodge

9 comparisons

How has branded search demand for Lodge changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lodge in New Zealand rose from 390 to 480.
  • Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.5% in December 2025.

How did search popularity change for New Zealand griddle pan brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among griddle pan brands in New Zealand, from 7.1% to 8.3%.

  2. In September 2026, Le Creuset gained share of searches among griddle pan brands in New Zealand, from 51.5% to 52.7%.

  3. In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%.

  4. Circulon’s share of searches among griddle pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.

  5. Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.

  6. Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.

How are Lodge’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Lodge’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lodge cast iron

Do you work for Lodge? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Lodge compete?

Lodge is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Grill pan brands6th of 73.1%Show ranking
Griddle pan brands7th of 73.1%Shown above
Frying pan brands7th of 73.1%Show ranking
Cast iron skillet brands4th of 54.3%Show ranking
Creator with pink hair and a pink jacket

Is Lodge your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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