Lodge vs Scanpan:Which is more popular?
In September 2026, Scanpan had more branded searches than Lodge among griddle pan brands in New Zealand. Scanpan had about 2,980 branded searches, while Lodge had 480. Scanpan made up 19.4% of all griddle pan brand searches we track, and Lodge accounted for 3.1%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Lodge and Scanpan each appeared in three of the four answers. Lodge was mentioned before Scanpan in every answer.
Who do people search for more?
Scanpan, about 6 searches for every 1 for Lodge
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Lodge, named ahead of Scanpan in every answer
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Top griddle pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lodge was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Scanpan was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Lodge was listed before Scanpan in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about griddle pan brands
4 answers
Asked ChatGPT
“Which griddle pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best griddle pan brands in New Zealand?”
Asked ChatGPT
“What's the best griddle pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best griddle pan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“non stick griddle pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lodge or Scanpan more popular in search?
This chart shows how often people search Google for Lodge and Scanpan by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scanpan, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Staub | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 18.7% | 10.4% | 7.4% | 3.3% | 4.5% | 3.1% |
| Nov 2025 | 56.4% | 15.8% | 8.9% | 8.4% | 4.3% | 3.5% | 2.7% |
| Dec 2025 | 61.9% | 14.9% | 6.9% | 7.5% | 3.2% | 3.2% | 2.5% |
| Jan 2026 | 53.7% | 18.8% | 7.8% | 8.5% | 3.3% | 4.7% | 3.2% |
| Feb 2026 | 57.2% | 16% | 8.2% | 8.1% | 3.7% | 4% | 2.8% |
| Mar 2026 | 59.6% | 13.3% | 9.7% | 6% | 4.6% | 3.8% | 2.9% |
| Apr 2026 | 50.3% | 19.7% | 9.4% | 8.4% | 3.8% | 4.1% | 4.3% |
| May 2026 | 54.2% | 17.8% | 9.6% | 7.7% | 3.4% | 4.1% | 3.2% |
| Jun 2026 | 53.2% | 17.6% | 9.9% | 7.5% | 3.3% | 3.9% | 4.7% |
| Jul 2026 | 52.1% | 19.1% | 9.7% | 7.8% | 3.2% | 3.5% | 4.5% |
| Aug 2026 | 51.5% | 19.9% | 11% | 7.1% | 4% | 3.5% | 3% |
| Sep 2026 | 52.7% | 19.4% | 9.2% | 8.3% | 4.1% | 3.3% | 3.1% |
How has the Lodge and Scanpan comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Lodge in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands in New Zealand held steady at 3.1%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 12 months ending September 2026, Scanpan’s share of searches among griddle pan brands in New Zealand moved from 18.7% to 19.4%, and its estimated monthly branded searches moved from 2.4K to 3K.
How did search popularity change for New Zealand griddle pan brands in September 2026?
2 changes
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Lodge’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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