Griddle pan brands in New Zealand:Which are most popular?
In September 2026, Le Creuset was the most searched griddle pan brand in New Zealand, accounting for 52.7% of all searches among the seven brands we track. When we checked with ChatGPT and Google AI Overviews, Le Creuset, Scanpan and Lodge were mentioned most often, in three of the four answers. Lodge was recommended most often, coming first in two out of three responses that gave a list.
Le CreusetShare of searches 52.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
ScanpanShare of searches 19.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
TefalShare of searches 9.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
NinjaShare of searches 8.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
StaubShare of searches 4.1%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
Follow griddle pan brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top griddle pan brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Le Creuset, Scanpan and Lodge were mentioned most often, in three of the four answers. Lodge was recommended most often, coming first in two out of three answers that gave a list. Le Creuset was second, and Scanpan was third. Ninja, which ranked fourth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about griddle pan brands
4 answers
Asked ChatGPT
“Which griddle pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best griddle pan brands in New Zealand?”
Asked ChatGPT
“What's the best griddle pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best griddle pan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“non stick griddle pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which griddle pan brands do people search for most?
This chart shows how often people search Google for each griddle pan brand by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Le Creuset, Scanpan, Tefal, Ninja, Staub, Circulon, Lodge. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Staub | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 18.7% | 10.4% | 7.4% | 3.3% | 4.5% | 3.1% |
| Nov 2025 | 56.4% | 15.8% | 8.9% | 8.4% | 4.3% | 3.5% | 2.7% |
| Dec 2025 | 61.9% | 14.9% | 6.9% | 7.5% | 3.2% | 3.2% | 2.5% |
| Jan 2026 | 53.7% | 18.8% | 7.8% | 8.5% | 3.3% | 4.7% | 3.2% |
| Feb 2026 | 57.2% | 16% | 8.2% | 8.1% | 3.7% | 4% | 2.8% |
| Mar 2026 | 59.6% | 13.3% | 9.7% | 6% | 4.6% | 3.8% | 2.9% |
| Apr 2026 | 50.3% | 19.7% | 9.4% | 8.4% | 3.8% | 4.1% | 4.3% |
| May 2026 | 54.2% | 17.8% | 9.6% | 7.7% | 3.4% | 4.1% | 3.2% |
| Jun 2026 | 53.2% | 17.6% | 9.9% | 7.5% | 3.3% | 3.9% | 4.7% |
| Jul 2026 | 52.1% | 19.1% | 9.7% | 7.8% | 3.2% | 3.5% | 4.5% |
| Aug 2026 | 51.5% | 19.9% | 11% | 7.1% | 4% | 3.5% | 3% |
| Sep 2026 | 52.7% | 19.4% | 9.2% | 8.3% | 4.1% | 3.3% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 8.1K | -2.1% | +1.1 points | |
| 2, held 2nd | 19.4% | 3K | -6.6% | -0.5 points | |
| 3, held 3rd | 9.2% | 1.4K | -19.9% | -1.8 points | |
| 4, held 4th | 8.3% | 1.3K | +11.4% | +1.2 points | |
| 5, held 5th | 4.1% | 630 | -1.6% | +0.1 points | |
| 6, held 6th | 3.3% | 500 | -10.7% | -0.2 points | |
| 7, held 7th | 3.1% | 480 | 0% | +0.1 points |
52.7%
Held 1st. 8.1K estimated branded searches, -2.1% vs prior month. Share +1.1 points.
2.
Scanpan19.4%
Held 2nd. 3K estimated branded searches, -6.6% vs prior month. Share -0.5 points.
3.
Tefal9.2%
Held 3rd. 1.4K estimated branded searches, -19.9% vs prior month. Share -1.8 points.
4.
Ninja8.3%
Held 4th. 1.3K estimated branded searches, +11.4% vs prior month. Share +1.2 points.
5.
Staub4.1%
Held 5th. 630 estimated branded searches, -1.6% vs prior month. Share +0.1 points.
6.
Circulon3.3%
Held 6th. 500 estimated branded searches, -10.7% vs prior month. Share -0.2 points.
7.
Lodge3.1%
Held 7th. 480 estimated branded searches, 0% vs prior month. Share +0.1 points.
Which brand is most popular in search among griddle pan brands in New Zealand?
7 brands
In September 2026, Le Creuset was the most searched among griddle pan brands in New Zealand, with an estimated 8.1K branded searches, 52.7% of all searches for the seven we track. Scanpan is in 2nd place, 33.3 percentage points behind at 19.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Le Creuset | 52.6% → 52.7% | 61.9%Dec 2025 | 50.3%Apr 2026 | 1st |
| Scanpan | 18.7% → 19.4% | 19.9%Aug 2026 | 13.3%Mar 2026 | 2nd |
| Tefal | 10.4% → 9.2% | 11%Aug 2026 | 6.9%Dec 2025 | 3rd |
| Ninja | 7.4% → 8.3% | 8.5%Jan 2026 | 6%Mar 2026 | 4th |
| Staub | 3.3% → 4.1% | 4.6%Mar 2026 | 3.2%Dec 2025 | 6th → 5th |
| Circulon | 4.5% → 3.3% | 4.7%Jan 2026 | 3.2%Dec 2025 | 5th → 6th |
| Lodge | 3.1% | 4.7%Jun 2026 | 2.5%Dec 2025 | 7th |
Each finding as a sentence
- Across the 12 months ending September 2026, Scanpan’s share of searches among griddle pan brands in New Zealand increased from 18.7% to 19.4%.
- Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands in New Zealand decreased from 10.4% to 9.2%.
- Across the 12 months ending September 2026, Ninja’s share of searches among griddle pan brands in New Zealand increased from 7.4% to 8.3%.
- Across the 12 months ending September 2026, Staub’s share of searches among griddle pan brands in New Zealand increased from 3.3% to 4.1%.
- Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands in New Zealand decreased from 4.5% to 3.3%.
- Across the 12 months ending September 2026, Le Creuset’s share of searches among griddle pan brands in New Zealand peaked at 61.9% in December 2025 and was lowest at 50.3% in April 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among griddle pan brands in New Zealand peaked at 19.9% in August 2026 and was lowest at 13.3% in March 2026.
- Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands in New Zealand peaked at 11% in August 2026 and was lowest at 6.9% in December 2025.
- Across the 12 months ending September 2026, Ninja’s share of searches among griddle pan brands in New Zealand peaked at 8.5% in January 2026 and was lowest at 6% in March 2026.
- Across the 12 months ending September 2026, Staub’s share of searches among griddle pan brands in New Zealand peaked at 4.6% in March 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands in New Zealand peaked at 4.7% in January 2026 and was lowest at 3.2% in December 2025.
- Across the 12 months ending September 2026, Lodge’s share of searches among griddle pan brands in New Zealand peaked at 4.7% in June 2026 and was lowest at 2.5% in December 2025.
- Across the 12 months ending September 2026, Staub rose from 6th to 5th among griddle pan brands in New Zealand.
- Across the 12 months ending September 2026, Circulon fell from 5th to 6th among griddle pan brands in New Zealand.
- Across the 12 months ending September 2026, Le Creuset and Lodge held steady: their share of searches among griddle pan brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand griddle pan brands in September 2026?
7 changes
In September 2026, Ninja gained share of searches among griddle pan brands in New Zealand, from 7.1% to 8.3%.
In September 2026, Le Creuset gained share of searches among griddle pan brands in New Zealand, from 51.5% to 52.7%.
In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%.
Circulon’s share of searches among griddle pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
Estimated monthly branded searches for Staub in New Zealand rose 53.7% over 12 measured months, from 410 to 630 in September 2026.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.
Estimated monthly branded searches for Lodge in New Zealand rose 23.1% over 12 measured months, from 390 to 480 in September 2026.
Compare popularity between leading brands
- Le Creuset vs Scanpan: compare popularity
- Le Creuset vs Tefal: compare popularity
- Le Creuset vs Ninja: compare popularity
- Le Creuset vs Staub: compare popularity
- Scanpan vs Tefal: compare popularity
- Scanpan vs Ninja: compare popularity
- Scanpan vs Staub: compare popularity
- Tefal vs Ninja: compare popularity
- Tefal vs Staub: compare popularity
- Ninja vs Staub: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.