Scanpan vs Tefal:Which is more popular?
In September 2026, Scanpan had more branded searches than Tefal among griddle pan brands in New Zealand. Scanpan had about 2,980 branded searches, while Tefal had 1,410. Scanpan made up 19.4% of all griddle pan brand searches we track, and Tefal accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Scanpan appeared in three of the four answers and Tefal in one. Scanpan was mentioned before Tefal in every answer that named either.
Who do people search for more?
Scanpan, about 2 searches for every 1 for Tefal
Who does AI mention more?
Scanpan, mentioned in 3 of 4 answers, Tefal in 1
Who does AI recommend more?
Scanpan, named ahead of Tefal in 2 of 2 answers
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Top griddle pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Scanpan was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Tefal was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Scanpan was listed before Tefal in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about griddle pan brands
4 answers
Asked ChatGPT
“Which griddle pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best griddle pan brands in New Zealand?”
Asked ChatGPT
“What's the best griddle pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best griddle pan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“non stick griddle pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Scanpan or Tefal more popular in search?
This chart shows how often people search Google for Scanpan and Tefal by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Scanpan, Tefal. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Staub | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 18.7% | 10.4% | 7.4% | 3.3% | 4.5% | 3.1% |
| Nov 2025 | 56.4% | 15.8% | 8.9% | 8.4% | 4.3% | 3.5% | 2.7% |
| Dec 2025 | 61.9% | 14.9% | 6.9% | 7.5% | 3.2% | 3.2% | 2.5% |
| Jan 2026 | 53.7% | 18.8% | 7.8% | 8.5% | 3.3% | 4.7% | 3.2% |
| Feb 2026 | 57.2% | 16% | 8.2% | 8.1% | 3.7% | 4% | 2.8% |
| Mar 2026 | 59.6% | 13.3% | 9.7% | 6% | 4.6% | 3.8% | 2.9% |
| Apr 2026 | 50.3% | 19.7% | 9.4% | 8.4% | 3.8% | 4.1% | 4.3% |
| May 2026 | 54.2% | 17.8% | 9.6% | 7.7% | 3.4% | 4.1% | 3.2% |
| Jun 2026 | 53.2% | 17.6% | 9.9% | 7.5% | 3.3% | 3.9% | 4.7% |
| Jul 2026 | 52.1% | 19.1% | 9.7% | 7.8% | 3.2% | 3.5% | 4.5% |
| Aug 2026 | 51.5% | 19.9% | 11% | 7.1% | 4% | 3.5% | 3% |
| Sep 2026 | 52.7% | 19.4% | 9.2% | 8.3% | 4.1% | 3.3% | 3.1% |
How has the Scanpan and Tefal comparison changed over the last 12 months?
3 findings
- Scanpan was ahead of Tefal in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Scanpan’s share of searches among griddle pan brands in New Zealand moved from 18.7% to 19.4%, and its estimated monthly branded searches moved from 2.4K to 3K.
- Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand griddle pan brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%.
Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.
How are branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Scanpan’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Scanpan
10 branded search terms
- fry pan scanpan
- scanpan
- scanpan impact
- scanpan pans
- scanpan saucepan
- scanpan saute
- scanpan set
- scanpan stainless
- scanpan stockpot
- scanpan wok
Tefal
13 branded search terms
- multicooker tefal
- tefal
- tefal actifry
- tefal cook set
- tefal cookware
- tefal ingenio
- tefal jamie oliver
- tefal saucepans
- tefal set
- tefal thermosignal
- tefal ultimate
- tefal unlimited
- tefal vok
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