Brandwave

How popular isTefal in search?

In August 2026, there were an estimated 2.6K branded searches for Tefal in New Zealand which is up 31.5% over the last 11 months. Tefal holds 2.9% estimated Share of Search among New Zealand air fryer brands and is ranked 5th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ninja34.3%
  2. Breville32.5%
  3. Philips21.5%
  4. Russell Hobbs8.5%
  5. Tefal2.9%
  6. COSORI0.27%
Tefal website (opens in a new tab)

Follow Tefal and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which air fryer brands compete with Tefal?

Tefal against air fryer brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsRussell HobbsTefalCOSORI
Oct 202536.8%33.1%19.1%8.3%2.6%0.14%
Nov 202539.2%31.2%18.6%8.5%2.3%0.17%
Dec 202538.6%31.5%19.6%8.1%2.1%0.21%
Jan 202635.5%33.6%20%8.2%2.4%0.28%
Feb 202632%34.8%21.7%8.6%2.5%0.33%
Mar 202630.7%35.6%20.7%8.9%3.1%1.1%
Apr 202631.2%35.3%22.2%8.4%2.5%0.32%
May 202631.7%35%22.2%8.4%2.4%0.22%
Jun 202632.3%35.3%21.8%7.8%2.7%0.2%
Jul 202633%35.9%19.5%8.4%2.7%0.52%
Aug 202634.3%32.5%21.5%8.5%2.9%0.27%
Sep 2026——————

  1. 1.Ninja

    34.3%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points

  2. 2.Breville

    32.5%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points

  3. 3.Philips

    21.5%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points

  4. 4.Russell Hobbs

    8.5%

    held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points

  5. 5.Tefal

    2.9%

    held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points

  6. 6.COSORI

    0.27%

    held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points

Compare search popularity between Tefal and its closest rivals

How has branded search demand for Tefal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Tefal in New Zealand rose from 2K to 2.6K.
  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among air fryer brands in New Zealand peaked at 3.1% in March 2026 and was lowest at 2.1% in December 2025.

How did search popularity change for New Zealand air fryer brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.

  2. In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.

  3. In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.

  4. Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.

  5. Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

Which small kitchen appliance brands compete with Tefal?

Tefal against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between Tefal and its closest rivals

How has branded search demand for Tefal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Tefal’s estimated Share of Search among small kitchen appliance brands in New Zealand held steady, from 1.6% to 1.9%.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

How is Tefal measured?

Brandwave collects information about searches that people make online using Tefal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • briscoes tefal
  • jamie oliver tefal cookware
  • multicooker tefal
  • tefal
  • tefal actifry
  • tefal air fryer
  • tefal blender
  • tefal co nz
  • tefal cook set
  • tefal cookware
  • tefal easy fry
  • tefal ingenio
  • tefal jamie oliver
  • tefal kettle
  • tefal mixer
  • tefal near me
  • tefal nz
  • tefal saucepans
  • tefal set
  • tefal steam
  • tefal thermosignal
  • tefal toaster
  • tefal ultimate
  • tefal unlimited
  • tefal vok

Do you work for Tefal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Tefal your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record