Circulon vs Tefal:Which is more popular?
In September 2026, Tefal had more branded searches than Circulon among griddle pan brands in New Zealand. Tefal had about 1,410 branded searches, while Circulon had 500. Tefal made up 9.2% of all griddle pan brand searches we track, and Circulon accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Tefal appeared in one of the four answers and Circulon in none.
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Top griddle pan brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tefal was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Circulon did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about griddle pan brands
4 answers
Asked ChatGPT
“Which griddle pan brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best griddle pan brands in New Zealand?”
Asked ChatGPT
“What's the best griddle pan brand in New Zealand for everyday cooking?”
Searched Google, AI Overview
“best griddle pan”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“non stick griddle pan”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Circulon or Tefal more popular in search?
This chart shows how often people search Google for Circulon and Tefal by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tefal, Circulon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Le Creuset | Scanpan | Tefal | Ninja | Staub | Circulon | Lodge |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 52.6% | 18.7% | 10.4% | 7.4% | 3.3% | 4.5% | 3.1% |
| Nov 2025 | 56.4% | 15.8% | 8.9% | 8.4% | 4.3% | 3.5% | 2.7% |
| Dec 2025 | 61.9% | 14.9% | 6.9% | 7.5% | 3.2% | 3.2% | 2.5% |
| Jan 2026 | 53.7% | 18.8% | 7.8% | 8.5% | 3.3% | 4.7% | 3.2% |
| Feb 2026 | 57.2% | 16% | 8.2% | 8.1% | 3.7% | 4% | 2.8% |
| Mar 2026 | 59.6% | 13.3% | 9.7% | 6% | 4.6% | 3.8% | 2.9% |
| Apr 2026 | 50.3% | 19.7% | 9.4% | 8.4% | 3.8% | 4.1% | 4.3% |
| May 2026 | 54.2% | 17.8% | 9.6% | 7.7% | 3.4% | 4.1% | 3.2% |
| Jun 2026 | 53.2% | 17.6% | 9.9% | 7.5% | 3.3% | 3.9% | 4.7% |
| Jul 2026 | 52.1% | 19.1% | 9.7% | 7.8% | 3.2% | 3.5% | 4.5% |
| Aug 2026 | 51.5% | 19.9% | 11% | 7.1% | 4% | 3.5% | 3% |
| Sep 2026 | 52.7% | 19.4% | 9.2% | 8.3% | 4.1% | 3.3% | 3.1% |
How has the Circulon and Tefal comparison changed over the last 12 months?
3 findings
- Tefal was ahead of Circulon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Circulon’s share of searches among griddle pan brands in New Zealand moved from 4.5% to 3.3%, and its estimated monthly branded searches moved from 570 to 500.
- Across the 12 months ending September 2026, Tefal’s share of searches among griddle pan brands in New Zealand moved from 10.4% to 9.2%, and its estimated monthly branded searches moved from 1.3K to 1.4K.
How did search popularity change for New Zealand griddle pan brands in September 2026?
2 changes
In September 2026, Tefal lost share of searches among griddle pan brands in New Zealand, from 11% to 9.2%.
Circulon’s share of searches among griddle pan brands in New Zealand has lost ground for 3 months in a row, from 3.9% to 3.3% in September 2026.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Circulon’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among griddle pan brands
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