Brandwave

Ninja vs Scanpan:Which is more popular?

In September 2026, Scanpan had more branded searches than Ninja among griddle pan brands in New Zealand. Scanpan had about 2,980 branded searches, while Ninja had 1,270. Scanpan made up 19.4% of all griddle pan brand searches we track, and Ninja accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about griddle pan brands, Scanpan appeared in three of the four answers and Ninja in none.

Among griddle pan brands in New Zealand in September 2026

Who do people search for more?

Scanpan, about 2 searches for every 1 for Ninja

Scanpan 3K searchesNinja 1.3K searches

Who does AI mention more?

Scanpan, mentioned in 3 of 4 answers, Ninja in 0

Scanpan in 3 of 4Ninja in 0 of 4

Who does AI recommend more?

Scanpan, the only one of the two named

Scanpan first in 2Ninja never named

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Top griddle pan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Scanpan was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Ninja did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Lodge1st
  2. Le Creuset2nd
  3. Scanpan3rd
  4. Staub4th
  5. Tefal5th
  6. Ninja–
  7. Circulon–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Le Creuset3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Scanpan3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lodge3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tefal1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Staub1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ninja0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Circulon0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about griddle pan brands

4 answers
  • Asked ChatGPT

    “Which griddle pan brand should I buy in New Zealand?”

    1. 1Lodge
    2. 2Le Creuset
  • Asked ChatGPT

    “What are the best griddle pan brands in New Zealand?”

    1. 1Le Creuset
    2. 2Lodge
    3. 3Scanpan
    4. 4Staub
    5. 5Tefal
  • Asked ChatGPT

    “What's the best griddle pan brand in New Zealand for everyday cooking?”

    1. 1Lodge
    2. 2Scanpan
    3. 3Le Creuset
  • Searched Google, AI Overview

    “best griddle pan”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “non stick griddle pan”

    1. 1Scanpan

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Ninja or Scanpan more popular in search?

This chart shows how often people search Google for Ninja and Scanpan by name. Each line represents a brand's share of searches for all seven griddle pan brands we track, month by month, from searches in New Zealand.

Ninja and Scanpan among griddle pan brands in New Zealand, by month

Share of searches by month for Scanpan, Ninja. The figures are in the table below the chart.

View monthly share of searches table
MonthLe CreusetScanpanTefalNinjaStaubCirculonLodge
Oct 202552.6%18.7%10.4%7.4%3.3%4.5%3.1%
Nov 202556.4%15.8%8.9%8.4%4.3%3.5%2.7%
Dec 202561.9%14.9%6.9%7.5%3.2%3.2%2.5%
Jan 202653.7%18.8%7.8%8.5%3.3%4.7%3.2%
Feb 202657.2%16%8.2%8.1%3.7%4%2.8%
Mar 202659.6%13.3%9.7%6%4.6%3.8%2.9%
Apr 202650.3%19.7%9.4%8.4%3.8%4.1%4.3%
May 202654.2%17.8%9.6%7.7%3.4%4.1%3.2%
Jun 202653.2%17.6%9.9%7.5%3.3%3.9%4.7%
Jul 202652.1%19.1%9.7%7.8%3.2%3.5%4.5%
Aug 202651.5%19.9%11%7.1%4%3.5%3%
Sep 202652.7%19.4%9.2%8.3%4.1%3.3%3.1%

How has the Ninja and Scanpan comparison changed over the last 12 months?

3 findings
  • Scanpan was ahead of Ninja in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ninja’s share of searches among griddle pan brands in New Zealand moved from 7.4% to 8.3%, and its estimated monthly branded searches moved from 930 to 1.3K.
  • Across the 12 months ending September 2026, Scanpan’s share of searches among griddle pan brands in New Zealand moved from 18.7% to 19.4%, and its estimated monthly branded searches moved from 2.4K to 3K.

How did search popularity change for New Zealand griddle pan brands in September 2026?

2 changes
  1. In September 2026, Ninja gained share of searches among griddle pan brands in New Zealand, from 7.1% to 8.3%.

  2. Estimated monthly branded searches for Scanpan in New Zealand rose 26.8% over 12 measured months, from 2.4K to 3K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Ninja’s and Scanpan’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ninja

2 branded search terms

  • ninja blast
  • ninja foodi

Scanpan

10 branded search terms

  • fry pan scanpan
  • scanpan
  • scanpan impact
  • scanpan pans
  • scanpan saucepan
  • scanpan saute
  • scanpan set
  • scanpan stainless
  • scanpan stockpot
  • scanpan wok

How the Brand Demand Index is measured

Other head-to-heads among griddle pan brands

Creator with pink hair and a pink jacket

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