Brandwave

How popular isNinja in search?

In August 2026, there were an estimated 30.7K branded searches for Ninja in New Zealand which is up 8.5% over the last 11 months. Ninja holds 34.3% estimated Share of Search among New Zealand air fryer brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Ninja34.3%
  2. Breville32.5%
  3. Philips21.5%
  4. Russell Hobbs8.5%
  5. Tefal2.9%
  6. COSORI0.27%
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Which air fryer brands compete with Ninja?

Ninja against air fryer brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Russell Hobbs, Tefal. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsRussell HobbsTefalCOSORI
Oct 202536.8%33.1%19.1%8.3%2.6%0.14%
Nov 202539.2%31.2%18.6%8.5%2.3%0.17%
Dec 202538.6%31.5%19.6%8.1%2.1%0.21%
Jan 202635.5%33.6%20%8.2%2.4%0.28%
Feb 202632%34.8%21.7%8.6%2.5%0.33%
Mar 202630.7%35.6%20.7%8.9%3.1%1.1%
Apr 202631.2%35.3%22.2%8.4%2.5%0.32%
May 202631.7%35%22.2%8.4%2.4%0.22%
Jun 202632.3%35.3%21.8%7.8%2.7%0.2%
Jul 202633%35.9%19.5%8.4%2.7%0.52%
Aug 202634.3%32.5%21.5%8.5%2.9%0.27%
Sep 2026——————

  1. 1.Ninja

    34.3%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +1.3 points

  2. 2.Breville

    32.5%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -3.4 points

  3. 3.Philips

    21.5%

    held 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +2.1 points

  4. 4.Russell Hobbs

    8.5%

    held 4th · 7.7K estimated branded searches · -3.5% vs prior month · +0.2 points

  5. 5.Tefal

    2.9%

    held 5th · 2.6K estimated branded searches · +2.3% vs prior month · +0.2 points

  6. 6.COSORI

    0.27%

    held 6th · 240 estimated branded searches · -51% vs prior month · -0.3 points

Compare search popularity between Ninja and its closest rivals

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ninja in New Zealand rose from 28.3K to 30.7K.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand decreased from 36.8% to 34.3%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among air fryer brands in New Zealand peaked at 39.2% in November 2025 and was lowest at 30.7% in March 2026.

How did search popularity change for New Zealand air fryer brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among air fryer brands in New Zealand, at 34.3%.

  2. In August 2026, Philips gained estimated Share of Search among air fryer brands in New Zealand, from 19.5% to 21.5%.

  3. In August 2026, Breville lost estimated Share of Search among air fryer brands in New Zealand, from 35.9% to 32.5%.

  4. Tefal’s estimated Share of Search among air fryer brands in New Zealand has gained ground for 3 months in a row, from 2.4% to 2.9% in August 2026.

  5. Estimated monthly branded searches for COSORI in New Zealand rose 118.2% over 11 measured months, from 110 to 240 in August 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 20.1% over 11 measured months, from 6.4K to 7.7K in August 2026.

Which blender brands compete with Ninja?

Ninja against blender brands in New Zealand, by month

Share of Search by month for Ninja, NutriBullet, Vitamix. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaNutriBulletVitamix
Oct 202560.5%35.9%3.6%
Nov 202563.4%33.2%3.4%
Dec 202561.4%35.9%2.7%
Jan 202659.1%37.6%3.4%
Feb 202655.3%41.1%3.7%
Mar 202658.3%37.9%3.8%
Apr 202661.5%34.4%4.1%
May 202664.2%32.3%3.5%
Jun 202667%29.7%3.3%
Jul 202666.9%30%3.1%
Aug 202665.6%31.4%3%
Sep 2026———

  1. 1.Ninja

    65.6%

    held 1st · 30.7K estimated branded searches · -1.6% vs prior month · -1.4 points

  2. 2.NutriBullet

    31.4%

    held 2nd · 14.7K estimated branded searches · +5.2% vs prior month · +1.4 points

  3. 3.Vitamix

    3%

    held 3rd · 1.4K estimated branded searches · -2.1% vs prior month · -0.1 points

Compare search popularity between Ninja and its closest rivals

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand increased from 60.5% to 65.6%.
  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among blender brands in New Zealand peaked at 67% in June 2026 and was lowest at 55.3% in February 2026.

How did search popularity change for New Zealand blender brands in August 2026?

  1. In August 2026, NutriBullet gained estimated Share of Search among blender brands in New Zealand, from 30% to 31.4%.

  2. In August 2026, Ninja lost estimated Share of Search among blender brands in New Zealand, from 66.9% to 65.6%.

  3. Vitamix’s estimated Share of Search among blender brands in New Zealand has lost ground for 3 months in a row, from 3.5% to 3% in August 2026.

Which small kitchen appliance brands compete with Ninja?

Ninja against small kitchen appliance brands in New Zealand, by month

Share of Search by month for Ninja, Breville, Philips, Thermomix, KitchenAid, Kenwood, Russell Hobbs, Sunbeam. The figures are in the table below the chart.

View monthly share of search table
MonthNinjaBrevillePhilipsThermomixKitchenAidKenwoodRussell HobbsSunbeamTefal
Oct 202522.3%20%11.6%17.8%10.2%5.7%5%5.8%1.6%
Nov 202524.9%19.8%11.8%12.2%13%6.7%5.4%4.7%1.5%
Dec 202523.9%19.5%12.1%11.7%13.1%7.8%5%5.7%1.3%
Jan 202622.5%21.3%12.6%13.2%11.3%6.5%5.2%5.9%1.5%
Feb 202620.1%21.8%13.6%13.2%11.9%6.6%5.4%5.8%1.6%
Mar 202619%22%12.8%15.1%11.6%6.5%5.5%5.6%1.9%
Apr 202620%22.6%14.3%12.7%11.1%6.7%5.4%5.6%1.6%
May 202620.1%22.1%14%14.1%11.7%6.2%5.3%4.9%1.5%
Jun 202619.8%21.6%13.4%17.2%10.6%5.8%4.8%5.1%1.6%
Jul 202621.6%23.5%12.7%13.4%10.3%5.8%5.5%5.5%1.8%
Aug 202622.4%21.2%14.1%13.5%9.8%6%5.6%5.6%1.9%
Sep 2026—————————

  1. 1.Ninja

    22.4%

    moved from 2nd to 1st · 30.7K estimated branded searches · -1.6% vs prior month · +0.8 points

  2. 2.Breville

    21.2%

    moved from 1st to 2nd · 29.1K estimated branded searches · -14.3% vs prior month · -2.3 points

  3. 3.Philips

    14.1%

    moved from 4th to 3rd · 19.3K estimated branded searches · +4.8% vs prior month · +1.3 points

  4. 4.Thermomix

    13.5%

    moved from 3rd to 4th · 18.5K estimated branded searches · -4.4% vs prior month · +0.1 points

  5. 5.KitchenAid

    9.8%

    held 5th · 13.5K estimated branded searches · -9.2% vs prior month · -0.4 points

  6. 6.Kenwood

    6%

    held 6th · 8.2K estimated branded searches · -1.8% vs prior month · +0.2 points

  7. 7.Russell Hobbs

    5.6%

    held 7th · 7.7K estimated branded searches · -3.5% vs prior month · +0.1 points

  8. 8.Sunbeam

    5.6%

    held 8th · 7.6K estimated branded searches · -3.5% vs prior month · +0.1 points

  9. 9.Tefal

    1.9%

    held 9th · 2.6K estimated branded searches · +2.3% vs prior month · +0.1 points

Compare search popularity between Ninja and its closest rivals

How has branded search demand for Ninja changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Ninja’s estimated Share of Search among small kitchen appliance brands in New Zealand peaked at 24.9% in November 2025 and was lowest at 19% in March 2026.

How did search popularity change for New Zealand small kitchen appliance brands in August 2026?

  1. In August 2026, Ninja overtook Breville to take the highest estimated Share of Search among small kitchen appliance brands in New Zealand, at 22.4%.

  2. In August 2026, Philips overtook Thermomix to rank 3rd among small kitchen appliance brands in New Zealand, at 14.1%.

  3. In August 2026, Breville lost estimated Share of Search among small kitchen appliance brands in New Zealand, from 23.5% to 21.2%.

  4. Sunbeam’s estimated Share of Search among small kitchen appliance brands in New Zealand has gained ground for 3 months in a row, from 4.9% to 5.6% in August 2026.

  5. KitchenAid’s estimated Share of Search among small kitchen appliance brands in New Zealand has lost ground for 3 months in a row, from 11.7% to 9.8% in August 2026.

  6. Estimated monthly branded searches for Tefal in New Zealand rose 31.5% over 11 measured months, from 2K to 2.6K in August 2026.

How is Ninja measured?

Brandwave collects information about searches that people make online using Ninja’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

25 branded search terms

  • air fryer ninja
  • airfryer ninja
  • ninja af101 4 quart air fryer
  • ninja af101 air fryer
  • ninja air fryer
  • ninja air fryer dual
  • ninja air fryer pro
  • ninja blast
  • ninja blender
  • ninja creami
  • ninja double air fryer
  • ninja dual air fryer
  • ninja dual zone air fryer
  • ninja foodi
  • ninja foodi air fryer
  • ninja foodi dual zone
  • ninja foodi dualzone air fryer
  • ninja foodi multi cooker
  • ninja foodi smartlid multi cooker
  • ninja kettle
  • ninja mixer
  • ninja pro air fryer
  • ninja toaster
  • ninja xl air fryer
  • ninja xxl airfryer

How the Brand Demand Index is measured

Who owns Ninja?

Ninja is owned by SharkNinja. Brandwave also tracks Shark and Shark Beauty, owned by the same company, in New Zealand.

Do you work for Ninja? To request corrections or removal please contact us via our support page and we will be happy to assist.

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