Brandwave

How popular isKenwood?

In September 2026, people searched for Kenwood by name about 6,740 times in New Zealand, about the same as the previous year. These searches made up 6.2% of all New Zealand small kitchen appliance brand searches, placing Kenwood sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about small kitchen appliance brands, Kenwood appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

Kenwood is the sixth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. NinjaShare of searches 27.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 15.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. PhilipsShare of searches 14.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th
  4. KitchenAidShare of searches 11.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. KenwoodShare of searches 6.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top small kitchen appliance brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kenwood was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Kenwood is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Breville1st
  2. Ninja2nd
  3. Russell Hobbs3rd
  4. KitchenAid4th
  5. Sunbeam5th
  6. Kenwood6th
  7. De'Longhi7th
  8. Philips8th
  9. Thermomix–
  10. Tefal–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ninja4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Breville4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KitchenAid3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Russell Hobbs3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Philips2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • De'Longhi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sunbeam2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Thermomix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tefal0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about small kitchen appliance brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which small kitchen appliance brands compete with Kenwood?

Kenwood against small kitchen appliance brands in New Zealand, by month

Share of searches by month for Ninja, Breville, Philips, KitchenAid, Thermomix, Kenwood, De'Longhi, Sunbeam, Russell Hobbs. The figures are in the table below the chart.

View monthly share of searches table
MonthNinjaBrevillePhilipsKitchenAidThermomixKenwoodDe'LonghiSunbeamRussell HobbsTefal
Oct 202526.8%13.6%12.2%12.5%13.3%6.4%4.7%5.4%3.4%1.6%
Nov 202529.7%13.5%11.9%15.6%8.6%7.2%4.2%4.4%3.4%1.5%
Dec 202528.6%13.1%12.3%15.6%8.4%8.2%4.4%4.8%3.2%1.3%
Jan 202627.2%14.4%13.3%13.6%9.1%7.1%5.1%5%3.5%1.5%
Feb 202623.7%14.4%14.3%14.5%9.6%7.1%5.6%5.2%3.9%1.6%
Mar 202622.1%15.4%13.3%13.8%11.1%7%6%5.2%4%2.1%
Apr 202622.4%15.9%15.2%13.2%9.2%7.2%6.4%5%3.8%1.7%
May 202622.5%15.1%15.2%13.9%10.3%6.8%6.6%4.5%3.6%1.6%
Jun 202624.1%14.4%14.6%11.3%12.8%6.3%6.4%4.9%3.5%1.8%
Jul 202626.3%15.2%13.7%11.1%9.9%6.3%6.5%5.1%3.9%2%
Aug 202624.2%15.5%14.9%11.1%10.1%6.4%6.8%4.9%3.9%2.1%
Sep 202627.7%15.3%14.4%11.3%8.5%6.2%5.9%5%3.9%1.7%

  1. 1.Ninja

    27.7%

    Held 1st. 27.3K estimated branded searches, +11% vs prior month. Share +3.5 points.

  2. 2.Breville

    15.3%

    Held 2nd. 15.1K estimated branded searches, -3.9% vs prior month. Share -0.1 points.

  3. 3.Philips

    14.4%

    Held 3rd. 14.2K estimated branded searches, -5.9% vs prior month. Share -0.4 points.

  4. 4.KitchenAid

    11.3%

    Held 4th. 11.2K estimated branded searches, -0.8% vs prior month. Share +0.3 points.

  5. 5.Thermomix

    8.5%

    Held 5th. 8.4K estimated branded searches, -18.6% vs prior month. Share -1.6 points.

  6. 6.Kenwood

    6.2%

    Moved from 7th to 6th. 6.1K estimated branded searches, -5.7% vs prior month. Share -0.2 points.

  7. 7.De'Longhi

    5.9%

    Moved from 6th to 7th. 5.8K estimated branded searches, -17% vs prior month. Share -1 points.

  8. 8.Sunbeam

    5%

    Held 8th. 4.9K estimated branded searches, -1.4% vs prior month. Share +0.1 points.

  9. 9.Russell Hobbs

    3.9%

    Held 9th. 3.8K estimated branded searches, -3.8% vs prior month. Share 0 points.

  10. 10.Tefal

    1.7%

    Held 10th. 1.7K estimated branded searches, -22.6% vs prior month. Share -0.4 points.

Compare popularity between Kenwood and its closest rivals

Every comparison with Kenwood

18 comparisons

How has branded search demand for Kenwood changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kenwood in New Zealand held steady, from 6.6K to 6.7K.
  • Across the 12 months ending September 2026, Kenwood’s share of searches among small kitchen appliance brands in New Zealand peaked at 8.2% in December 2025 and was lowest at 6.2% in September 2026.

How did search popularity change for New Zealand small kitchen appliance brands in September 2026?

6 changes

  1. In September 2026, Ninja gained share of searches among small kitchen appliance brands in New Zealand, from 24.2% to 27.7%.

  2. In September 2026, Thermomix lost share of searches among small kitchen appliance brands in New Zealand, from 10.1% to 8.5%.

  3. In September 2026, De'Longhi lost share of searches among small kitchen appliance brands in New Zealand, from 6.8% to 5.9%.

  4. In September 2026, Kenwood rose from 7th to 6th among small kitchen appliance brands in New Zealand.

  5. Estimated monthly branded searches for Philips in New Zealand rose 23% over 12 measured months, from 11.5K to 14.2K in September 2026.

  6. Estimated monthly branded searches for Russell Hobbs in New Zealand rose 16.9% over 12 measured months, from 3.3K to 3.8K in September 2026.

How are Kenwood’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Kenwood’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood blender
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood hand mixer
  • kenwood head unit
  • kenwood kettle
  • kenwood kmix
  • kenwood mixer
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stand mixer
  • kenwood stereo
  • kenwood stick blender
  • kenwood toaster
  • kenwood truck

Do you work for Kenwood? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kenwood compete?

Kenwood is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Small kitchen appliance brands6th of 106.2%Shown above
Stand mixer brands4th of 612.6%Show ranking
Undercounter fridge brands3rd of 611.3%Show ranking
Hand mixer brands4th of 56.9%Show ranking
Pasta maker brands4th of 616.4%Show ranking
Hand blender brands3rd of 616.9%Show ranking
Stick blender brands3rd of 717.3%Show ranking
Can opener brands2nd of 334.6%Show ranking
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