Brandwave

Haier vs Kenwood:Which is more popular?

In September 2026, Kenwood had more branded searches than Haier among undercounter fridge brands in New Zealand. Kenwood had about 3,900 branded searches, while Haier had 2,080. Kenwood made up 11.3% of all undercounter fridge brand searches we track, and Haier accounted for 6%. When we asked ChatGPT and Google AI Overviews about undercounter fridge brands, Haier appeared in four of the five answers and Kenwood in none.

Among undercounter fridge brands in New Zealand in September 2026

Who do people search for more?

Kenwood, about 88% more searches than Haier

Kenwood 3.9K searchesHaier 2.1K searches

Who does AI mention more?

Haier, mentioned in 4 of 5 answers, Kenwood in 0

Haier in 4 of 5Kenwood in 0 of 5

Who does AI recommend more?

Haier, the only one of the two named

Haier first in 3Kenwood never named

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kenwood did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Liebherr2nd
  4. Haier4th
  5. KitchenAid–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Haier or Kenwood more popular in search?

This chart shows how often people search Google for Haier and Kenwood by name. Each line represents a brand's share of searches for all six undercounter fridge brands we track, month by month, from searches in New Zealand.

Haier and Kenwood among undercounter fridge brands in New Zealand, by month

Share of searches by month for Kenwood, Haier. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidKenwoodHaierBoschLiebherr
Oct 202558.1%19.1%11.6%7.4%2.2%1.7%
Nov 202553.5%25.4%11.7%5.9%2.1%1.3%
Dec 202548.1%28.8%14.6%5.5%1.9%1.1%
Jan 202654.6%22%12%7.6%2.1%1.6%
Feb 202659.8%19.2%10.6%6.6%2.1%1.7%
Mar 202664.6%16.9%9.1%5.7%2.1%1.5%
Apr 202658.8%18.7%11%7.7%2.2%1.7%
May 202661.6%16.9%11.4%6.8%2.2%1.2%
Jun 202662.2%16.6%10.8%6.9%2.2%1.2%
Jul 202664.9%15.5%10.1%6.3%2%1.1%
Aug 202662.6%16.8%10.7%6.5%2.2%1.2%
Sep 202658.2%19.6%11.3%6%2.8%2.1%

How has the Haier and Kenwood comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand undercounter fridge brands in September 2026?

2 changes

  1. In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.

  2. In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Haier’s and Kenwood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Haier

3 branded search terms

  • haier
  • haier ac
  • haier hwt60fvw2

Kenwood

16 branded search terms

  • auto radio kenwood
  • kenwood
  • kenwood attachments
  • kenwood chef
  • kenwood chef attachments
  • kenwood chef classic
  • kenwood chef titanium
  • kenwood chefette
  • kenwood foodprocessor
  • kenwood head unit
  • kenwood kmix
  • kenwood multipro
  • kenwood multipro go
  • kenwood patissier
  • kenwood stereo
  • kenwood truck

How the Brand Demand Index is measured

Other head-to-heads among undercounter fridge brands

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