Brandwave

How popular isHaier?

In September 2026, people searched for Haier by name about 11,400 times in New Zealand, about the same as the previous year. These searches made up 6% of all New Zealand undercounter fridge brand searches, placing Haier fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about undercounter fridge brands, Haier appeared in four of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Haier is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 58.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. KitchenAidShare of searches 19.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KenwoodShare of searches 11.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HaierShare of searches 6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. BoschShare of searches 2.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top undercounter fridge brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Haier was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Haier is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fisher & Paykel1st
  2. Bosch2nd
  3. Liebherr2nd
  4. Haier4th
  5. KitchenAid–
  6. Kenwood–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Haier4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Liebherr3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KitchenAid0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kenwood0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about undercounter fridge brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which undercounter fridge brands compete with Haier?

Haier against undercounter fridge brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, KitchenAid, Kenwood, Haier, Bosch, Liebherr. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelKitchenAidKenwoodHaierBoschLiebherr
Oct 202558.1%19.1%11.6%7.4%2.2%1.7%
Nov 202553.5%25.4%11.7%5.9%2.1%1.3%
Dec 202548.1%28.8%14.6%5.5%1.9%1.1%
Jan 202654.6%22%12%7.6%2.1%1.6%
Feb 202659.8%19.2%10.6%6.6%2.1%1.7%
Mar 202664.6%16.9%9.1%5.7%2.1%1.5%
Apr 202658.8%18.7%11%7.7%2.2%1.7%
May 202661.6%16.9%11.4%6.8%2.2%1.2%
Jun 202662.2%16.6%10.8%6.9%2.2%1.2%
Jul 202664.9%15.5%10.1%6.3%2%1.1%
Aug 202662.6%16.8%10.7%6.5%2.2%1.2%
Sep 202658.2%19.6%11.3%6%2.8%2.1%

  1. 1.Fisher & Paykel

    58.2%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -4.4 points.

  2. 2.KitchenAid

    19.6%

    Held 2nd. 6.8K estimated branded searches, +2.1% vs prior month. Share +2.8 points.

  3. 3.Kenwood

    11.3%

    Held 3rd. 3.9K estimated branded searches, -7.6% vs prior month. Share +0.6 points.

  4. 4.Haier

    6%

    Held 4th. 2.1K estimated branded searches, -19.7% vs prior month. Share -0.5 points.

  5. 5.Bosch

    2.8%

    Held 5th. 980 estimated branded searches, +12.6% vs prior month. Share +0.6 points.

  6. 6.Liebherr

    2.1%

    Held 6th. 720 estimated branded searches, +50% vs prior month. Share +0.9 points.

Compare popularity between Haier and its closest rivals

Every comparison with Haier

15 comparisons

How has branded search demand for Haier changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Haier in New Zealand held steady, from 11.8K to 11.4K.
  • Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand decreased from 7.4% to 6%.
  • Across the 12 months ending September 2026, Haier’s share of searches among undercounter fridge brands in New Zealand peaked at 7.7% in April 2026 and was lowest at 5.5% in December 2025.

How did search popularity change for New Zealand undercounter fridge brands in September 2026?

6 changes

  1. In September 2026, KitchenAid gained share of searches among undercounter fridge brands in New Zealand, from 16.8% to 19.6%.

  2. In September 2026, Liebherr gained share of searches among undercounter fridge brands in New Zealand, from 1.2% to 2.1%.

  3. In September 2026, Bosch gained share of searches among undercounter fridge brands in New Zealand, from 2.2% to 2.8%.

  4. In September 2026, Kenwood gained share of searches among undercounter fridge brands in New Zealand, from 10.7% to 11.3%.

  5. In September 2026, Fisher & Paykel lost share of searches among undercounter fridge brands in New Zealand, from 62.6% to 58.2%.

  6. In September 2026, Haier lost share of searches among undercounter fridge brands in New Zealand, from 6.5% to 6%.

How are Haier’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Haier’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • haier
  • haier ac
  • haier appliances
  • haier bar fridge
  • haier beverage fridge
  • haier cooktop
  • haier dishwasher
  • haier dryer
  • haier freezer
  • haier fridge
  • haier fridge freezer
  • haier hwt60fvw2
  • haier induction cooktop
  • haier integrated dishwasher
  • haier oven
  • haier refrigerator
  • haier upright freezer
  • haier wash machine
  • haier washer dryer
  • haier wine fridge

Do you work for Haier? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Haier compete?

Haier is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home appliance brands3rd of 1114.1%Show ranking
Freestanding oven brands3rd of 813.3%Show ranking
Undercounter fridge brands4th of 66%Shown above
Washing machine brands2nd of 619.7%Show ranking
Fridge brands2nd of 88.2%Show ranking
Clothes dryer brands4th of 77.2%Show ranking
Chest freezer brands2nd of 69.3%Show ranking
Dishwasher brands3rd of 77.8%Show ranking
Upright freezer brands2nd of 89.6%Show ranking
Fridge freezer brands2nd of 79.8%Show ranking
Refrigerator double door brands2nd of 69.2%Show ranking
Deep freezer brands1st of 543%Show ranking
Bar fridge brands1st of 539.5%Show ranking
Mini fridge brands1st of 457.3%Show ranking
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