Brandwave

Washing machine brands in New Zealand:Which brands are most popular in search?

In August 2026, Fisher & Paykel was the most searched among washing machine brands in New Zealand, with an estimated 51.5K branded searches and 43.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Fisher & Paykel43.1%
  2. Samsung17.7%
  3. Haier12.2%
  4. Bosch10.8%
  5. LG10.7%
  6. Electrolux5.6%

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Share of SearchLeaderboard

Compare the washing machine and dryer brands New Zealand households buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among washing machine brands in New Zealand, by month

Share of Search by month for Fisher & Paykel, Samsung, Haier, Bosch, LG, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthFisher & PaykelSamsungHaierBoschLGElectrolux
Oct 202544.5%16.4%13.1%11.2%9%5.7%
Nov 202546%17%12.4%10.2%8.7%5.7%
Dec 202542.8%18.4%12.8%10.3%9.3%6.4%
Jan 202643.2%17.1%13.1%10.5%9.8%6.3%
Feb 202644.7%16.1%12.3%10.6%10.9%5.5%
Mar 202644.3%15.8%11.2%10.6%12.8%5.2%
Apr 202642.6%17.3%12.6%10.8%10.8%5.9%
May 202644.5%16.3%11.4%11.7%10.9%5.2%
Jun 202644.6%17%11.2%10.7%11.2%5.2%
Jul 202644%16.4%11.6%11.9%10.5%5.7%
Aug 202643.1%17.7%12.2%10.8%10.7%5.6%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Fisher & Paykel

    43.1%

    held 1st · 51.5K estimated branded searches · -8.9% vs prior month · -0.9 points

  2. 2.Samsung

    17.7%

    held 2nd · 21.2K estimated branded searches · +0.76% vs prior month · +1.4 points

  3. 3.Haier

    12.2%

    moved from 4th to 3rd · 14.5K estimated branded searches · -2.2% vs prior month · +0.6 points

  4. 4.Bosch

    10.8%

    moved from 3rd to 4th · 12.9K estimated branded searches · -15.5% vs prior month · -1.1 points

  5. 5.LG

    10.7%

    held 5th · 12.8K estimated branded searches · -5.9% vs prior month · +0.1 points

  6. 6.Electrolux

    5.6%

    held 6th · 6.7K estimated branded searches · -8.3% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among washing machine brands in New Zealand?

In August 2026, Fisher & Paykel was the most searched among washing machine brands in New Zealand, with an estimated 51.5K branded searches and 43.1% estimated Share of Search within this set. Samsung is in 2nd place, 25.3 percentage points behind at 17.7% Share of Search.

New Zealand washing machine brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fisher & Paykel44.5% → 43.1%46%Nov 202542.6%Apr 20261st
Samsung16.4% → 17.7%18.4%Dec 202515.8%Mar 20262nd
Haier13.1% → 12.2%13.1%Jan 202611.2%Jun 20263rd
Bosch11.2% → 10.8%11.9%Jul 202610.2%Nov 20254th
LG9% → 10.7%12.8%Mar 20268.7%Nov 20255th
Electrolux5.7% → 5.6%6.4%Dec 20255.2%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands in New Zealand decreased from 44.5% to 43.1%.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand increased from 16.4% to 17.7%.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand decreased from 13.1% to 12.2%.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand increased from 9% to 10.7%.
  • Across the 11 months ending August 2026, Fisher & Paykel’s estimated Share of Search among washing machine brands in New Zealand peaked at 46% in November 2025 and was lowest at 42.6% in April 2026.
  • Across the 11 months ending August 2026, Samsung’s estimated Share of Search among washing machine brands in New Zealand peaked at 18.4% in December 2025 and was lowest at 15.8% in March 2026.
  • Across the 11 months ending August 2026, Haier’s estimated Share of Search among washing machine brands in New Zealand peaked at 13.1% in January 2026 and was lowest at 11.2% in June 2026.
  • Across the 11 months ending August 2026, Bosch’s estimated Share of Search among washing machine brands in New Zealand peaked at 11.9% in July 2026 and was lowest at 10.2% in November 2025.
  • Across the 11 months ending August 2026, LG’s estimated Share of Search among washing machine brands in New Zealand peaked at 12.8% in March 2026 and was lowest at 8.7% in November 2025.
  • Across the 11 months ending August 2026, Electrolux’s estimated Share of Search among washing machine brands in New Zealand peaked at 6.4% in December 2025 and was lowest at 5.2% in May 2026.
  • Across the 11 months ending August 2026, Bosch and Electrolux held steady: their estimated Share of Search among washing machine brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand washing machine brands in August 2026?

  1. In August 2026, Haier overtook Bosch to rank 3rd among washing machine brands in New Zealand, at 12.2%.

  2. In August 2026, Samsung gained estimated Share of Search among washing machine brands in New Zealand, from 16.4% to 17.7%.

  3. In August 2026, Bosch lost estimated Share of Search among washing machine brands in New Zealand, from 11.9% to 10.8%.

  4. In August 2026, Fisher & Paykel lost estimated Share of Search among washing machine brands in New Zealand, from 44% to 43.1%.

  5. Estimated monthly branded searches for LG in New Zealand rose 31.1% over 11 measured months, from 9.7K to 12.8K in August 2026.

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