Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 8.9% of all New Zealand washing machine brand searches, placing Electrolux third out of six brands. When we asked both ChatGPT and Google AI Overviews about washing machine brands, Electrolux did not appear in any of the answers.

Search and AI answers in September 2026

Electrolux is the third most searched of 6 competitors and not listed in any AI answer.

  1. Fisher & PaykelShare of searches 66.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. HaierShare of searches 19.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. ElectroluxShare of searches 8.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. SamsungShare of searches 2.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

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Top washing machine brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Electrolux did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. LG2nd
  3. Fisher & Paykel3rd
  4. Haier4th
  5. Samsung5th
  6. Electrolux–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LG3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Electrolux0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about washing machine brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which washing machine brands compete with Electrolux?

Electrolux against washing machine brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Haier, Electrolux, Samsung. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelHaierElectroluxSamsungBoschLG
Oct 202566.1%20.3%8.4%2.5%1.4%1.3%
Nov 202569.9%17%8.3%2.3%1.4%1.3%
Dec 202566.9%18.1%10.2%2.3%1.2%1.3%
Jan 202665.3%19.6%10.3%2.1%1.4%1.3%
Feb 202669.2%17.1%9%2%1.5%1.1%
Mar 202673.2%15%7.5%2.1%1.2%1.1%
Apr 202666.5%19.1%9%2.5%1.5%1.5%
May 202670.5%17%7.7%2.1%1.4%1.4%
Jun 202669.1%17.4%8.6%2%1.3%1.5%
Jul 202670.9%17%7.5%2.2%1.2%1.3%
Aug 202669.4%18.2%7.4%2.4%1.2%1.3%
Sep 202666.3%19.7%8.9%2.3%1.5%1.3%

  1. 1.Fisher & Paykel

    66.3%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -3.1 points.

  2. 2.Haier

    19.7%

    Held 2nd. 6K estimated branded searches, -8.3% vs prior month. Share +1.4 points.

  3. 3.Electrolux

    8.9%

    Held 3rd. 2.7K estimated branded searches, +1.9% vs prior month. Share +1.5 points.

  4. 4.Samsung

    2.3%

    Held 4th. 710 estimated branded searches, -18.4% vs prior month. Share -0.1 points.

  5. 5.Bosch

    1.5%

    Moved from 6th to 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.3 points.

  6. 6.LG

    1.3%

    Moved from 5th to 6th. 390 estimated branded searches, -17% vs prior month. Share 0 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among washing machine brands in New Zealand peaked at 10.3% in January 2026 and was lowest at 7.4% in August 2026.

How did search popularity change for New Zealand washing machine brands in September 2026?

5 changes

  1. In September 2026, Electrolux gained share of searches among washing machine brands in New Zealand, from 7.4% to 8.9%.

  2. In September 2026, Haier gained share of searches among washing machine brands in New Zealand, from 18.2% to 19.7%.

  3. In September 2026, Fisher & Paykel lost share of searches among washing machine brands in New Zealand, from 69.4% to 66.3%.

  4. In September 2026, Bosch rose from 6th to 5th among washing machine brands in New Zealand.

  5. In September 2026, LG fell from 5th to 6th among washing machine brands in New Zealand.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Show ranking
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Shown above
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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