Brandwave

How popular isElectrolux?

In September 2026, people searched for Electrolux by name about 5,470 times in New Zealand, a 7.5% increase from the previous year. These searches made up 6.3% of all New Zealand induction cooktop brand searches, placing Electrolux fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about induction cooktop brands, Electrolux appeared in one of the three answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Electrolux is the fourth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Fisher & PaykelShare of searches 47.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. BrevilleShare of searches 28.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  3. KitchenAidShare of searches 15.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. ElectroluxShare of searches 6.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. BoschShare of searches 1.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st

+3 more

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Top induction cooktop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Electrolux was mentioned in one out of three: in one of the three ChatGPT answers. Electrolux is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Fisher & Paykel2nd
  3. Miele3rd
  4. AEG4th
  5. Electrolux5th
  6. Breville–
  7. KitchenAid–
  8. LG–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fisher & Paykel3 of 3Named in 3 of 3 ChatGPT answers
  • Bosch3 of 3Named in 3 of 3 ChatGPT answers
  • Miele3 of 3Named in 3 of 3 ChatGPT answers
  • AEG2 of 3Named in 2 of 3 ChatGPT answers
  • Electrolux1 of 3Named in 1 of 3 ChatGPT answers
  • Breville0 of 3Named in 0 of 3 ChatGPT answers
  • KitchenAid0 of 3Named in 0 of 3 ChatGPT answers
  • LG0 of 3Named in 0 of 3 ChatGPT answers

See every answer about induction cooktop brands

3 answers

  • Asked ChatGPT

    “Which induction cooktop brand should I buy in New Zealand?”

    1. 1Bosch
    2. 2AEG
    3. 3Fisher & Paykel
    4. 4Miele

  • Asked ChatGPT

    “What are the best induction cooktop brands in New Zealand?”

    1. 1Miele
    2. 2Bosch
    3. 3Fisher & Paykel
    4. 4AEG
    5. 5Electrolux

  • Asked ChatGPT

    “What's the best induction cooktop brand in New Zealand for everyday cooking?”

    1. 1Bosch
    2. 2Fisher & Paykel
    3. 3Miele

  • Searched Google, AI Overview

    “induction cooktop nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “small induction cooktop”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which induction cooktop brands compete with Electrolux?

Electrolux against induction cooktop brands in New Zealand, by month

Share of searches by month for Fisher & Paykel, Breville, KitchenAid, Electrolux. The figures are in the table below the chart.

View monthly share of searches table
MonthFisher & PaykelBrevilleKitchenAidElectroluxBoschLGMieleAEG
Oct 202549.7%25.2%15.9%6.3%1.1%0.67%0.89%0.22%
Nov 202546.2%24.7%21.4%5.5%0.89%0.67%0.56%0.13%
Dec 202541.1%26.8%23.9%6.3%0.75%0.59%0.57%0.14%
Jan 202646.7%25.2%18.2%7.4%1%0.65%0.65%0.25%
Feb 202652.4%21.6%16.4%6.8%1.1%0.62%0.78%0.18%
Mar 202655.8%21.7%14.3%5.7%0.88%0.65%0.83%0.16%
Apr 202648%27.7%14.8%6.5%1.1%0.86%0.86%0.26%
May 202652%25.9%13.8%5.7%1%0.64%0.75%0.19%
Jun 202652.8%24.4%13.5%6.6%0.99%0.8%0.76%0.15%
Jul 202654.4%24.9%12.5%5.7%0.9%0.65%0.68%0.18%
Aug 202652.4%26.1%13.5%5.6%0.93%0.7%0.63%0.19%
Sep 202647.4%28.4%15.4%6.3%1.1%0.66%0.66%0.16%

  1. 1.Fisher & Paykel

    47.4%

    Held 1st. 20.1K estimated branded searches, -18.8% vs prior month. Share -5 points.

  2. 2.Breville

    28.4%

    Held 2nd. 12.1K estimated branded searches, -2.5% vs prior month. Share +2.3 points.

  3. 3.KitchenAid

    15.4%

    Held 3rd. 6.5K estimated branded searches, +2.2% vs prior month. Share +1.9 points.

  4. 4.Electrolux

    6.3%

    Held 4th. 2.7K estimated branded searches, +1.9% vs prior month. Share +0.8 points.

  5. 5.Bosch

    1.1%

    Held 5th. 460 estimated branded searches, +4.5% vs prior month. Share +0.2 points.

  6. 6.LG

    0.66%

    Held 6th. 280 estimated branded searches, -15.2% vs prior month. Share 0 points.

  7. 7.Miele

    0.66%

    Held 7th. 280 estimated branded searches, -6.7% vs prior month. Share 0 points.

  8. 8.AEG

    0.16%

    Held 8th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

Compare popularity between Electrolux and its closest rivals

Every comparison with Electrolux

22 comparisons

How has branded search demand for Electrolux changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Electrolux in New Zealand rose from 5.1K to 5.5K.
  • Across the 12 months ending September 2026, Electrolux’s share of searches among induction cooktop brands in New Zealand peaked at 7.4% in January 2026 and was lowest at 5.5% in November 2025.

How did search popularity change for New Zealand induction cooktop brands in September 2026?

6 changes

  1. In September 2026, Breville gained share of searches among induction cooktop brands in New Zealand, from 26.1% to 28.4%.

  2. In September 2026, KitchenAid gained share of searches among induction cooktop brands in New Zealand, from 13.5% to 15.4%.

  3. In September 2026, Electrolux gained share of searches among induction cooktop brands in New Zealand, from 5.6% to 6.3%.

  4. In September 2026, Fisher & Paykel lost share of searches among induction cooktop brands in New Zealand, from 52.4% to 47.4%.

  5. Estimated monthly branded searches for Miele in New Zealand fell 24.3% over 12 measured months, from 370 to 280 in September 2026.

  6. Estimated monthly branded searches for AEG in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Electrolux’s branded searches counted?

20 search terms

Brandwave collects information about searches that people make online using Electrolux’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • electrolux
  • electrolux appliances
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

Do you work for Electrolux? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Electrolux compete?

Electrolux is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands5th of 94.2%Show ranking
Home appliance brands9th of 114.5%Show ranking
Cordless vacuum brands5th of 83.3%Show ranking
Induction cooktop brands4th of 86.3%Shown above
Freestanding oven brands5th of 86.4%Show ranking
Stick vacuum brands4th of 86.7%Show ranking
Oven and cooktop brands4th of 77.3%Show ranking
Gas cooktop brands4th of 97.9%Show ranking
Double wall oven brands4th of 88.1%Show ranking
Washing machine brands3rd of 68.9%Show ranking
Clothes dryer brands3rd of 79.3%Show ranking
Front load washer brands3rd of 69.4%Show ranking
Integrated dishwasher brands2nd of 710.4%Show ranking
Washer and dryer brands2nd of 510.5%Show ranking
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