Brandwave

BISSELL vs Electrolux:Which is more popular by branded search in New Zealand?

In August 2026, BISSELL had more branded searches than Electrolux among vacuum cleaner brands in New Zealand. BISSELL was estimated to have 11.6K branded searches compared to Electrolux’s 6.7K, and held a 10.9% Share of Search versus Electrolux’s 6.3%.

Share of Search among vacuum cleaner brands in New Zealand in August 2026Which is more popular in search, BISSELL or Electrolux?
BISSELL10.9%11.6K searches
vs
Electrolux6.3%6.7K searches
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Which is more popular in search, BISSELL or Electrolux?

Compare the vacuum and robot vacuum brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

BISSELL and Electrolux among vacuum cleaner brands in New Zealand, by month

Share of Search by month for BISSELL, Electrolux. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

How has the BISSELL and Electrolux comparison changed over the last 12 months?

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

How each brand is measured

Brandwave collects information about searches that people make online using BISSELL’s and Electrolux’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BISSELL

14 branded search terms

  • bissell
  • bissell carpet washer
  • bissell cleaner
  • bissell co nz
  • bissell helix
  • bissell near me
  • bissell nz
  • bissell online
  • bissell proheat 2x revolution
  • bissell robot vacuum
  • bissell steam cleaner
  • bissell stick vacuum
  • bissell vacuum
  • bissell vacuum cleaner

Electrolux

32 branded search terms

  • 8kg electrolux washing machine
  • double electrolux oven
  • e40 electrolux washing machine
  • electrolux
  • electrolux 9kg washing machine
  • electrolux appliances
  • electrolux co nz
  • electrolux cooktop
  • electrolux dishwasher
  • electrolux dryer
  • electrolux ergorapido
  • electrolux ewf12753
  • electrolux fridge
  • electrolux induction
  • electrolux micro oven
  • electrolux nz
  • electrolux online
  • electrolux oven
  • electrolux powerforce
  • electrolux rangehood
  • electrolux robot vacuum
  • electrolux silent performer
  • electrolux stick vacuum
  • electrolux top loader
  • electrolux ultimate care 300
  • electrolux ultimate care 500
  • electrolux ultimate care 700
  • electrolux ultrasilencer
  • electrolux vacuum
  • electrolux wall oven
  • electrolux washing
  • s bag electrolux

How the Brand Demand Index is measured

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