Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 51.4% of all New Zealand vacuum cleaner brand searches, placing Dyson first out of nine brands. When we asked both ChatGPT and Google AI Overviews about vacuum cleaner brands, Dyson appeared in all answers and was the most recommended of the nine.

Search and AI answers in September 2026

Dyson is the most searched of 9 competitors and the most recommended in AI answers.

  1. DysonShare of searches 51.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. BISSELLShare of searches 13.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. SharkShare of searches 13.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MieleShare of searches 6.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ElectroluxShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top vacuum cleaner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson appeared in all five answers. Dyson is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. Shark2nd
  3. Miele3rd
  4. Dreame4th
  5. Bosch5th
  6. BISSELL6th
  7. iRobot7th
  8. Electrolux8th
  9. Roborock–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • BISSELL3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Miele3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bosch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Electrolux1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dreame1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • iRobot1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Roborock0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about vacuum cleaner brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which vacuum cleaner brands compete with Dyson?

Dyson against vacuum cleaner brands in New Zealand, by month

Share of searches by month for Dyson, BISSELL, Shark, Miele, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonBISSELLSharkMieleElectroluxDreameRoborockiRobotBosch
Oct 202555.8%13.7%7.6%9.4%4.7%2.2%2.3%3.8%0.32%
Nov 202561%10.8%7.4%7.5%3.8%2.9%3.4%3%0.21%
Dec 202557.7%11.6%8.3%6.8%4.4%3.2%3.1%4.7%0.19%
Jan 202652%14.9%9.3%8.4%5.8%3.2%2.8%3.2%0.32%
Feb 202652.5%14.9%8.7%9%4.9%3.4%3%3.3%0.3%
Mar 202653.4%13.6%8.2%9.8%4.8%3.7%3%3.3%0.23%
Apr 202653.5%13.4%8.2%9%5%4%3.5%3.2%0.22%
May 202652.4%13.6%9%9.5%4.6%4.5%3.2%3.1%0.2%
Jun 202651.7%14.6%9%9.4%5%4.1%3.1%2.7%0.31%
Jul 202651.6%13.7%10.2%8.4%4.8%4.2%3.7%3.2%0.23%
Aug 202649%14.7%12.1%8.3%4.6%5.1%3.2%2.7%0.34%
Sep 202651.4%13.9%13.3%6.9%4.2%3.9%3.3%3%0.25%

  1. 1.Dyson

    51.4%

    Held 1st. 42.5K estimated branded searches, +14.9% vs prior month. Share +2.4 points.

  2. 2.BISSELL

    13.9%

    Held 2nd. 11.5K estimated branded searches, +3.9% vs prior month. Share -0.8 points.

  3. 3.Shark

    13.3%

    Held 3rd. 11K estimated branded searches, +20.5% vs prior month. Share +1.2 points.

  4. 4.Miele

    6.9%

    Held 4th. 5.7K estimated branded searches, -9.5% vs prior month. Share -1.5 points.

  5. 5.Electrolux

    4.2%

    Moved from 6th to 5th. 3.5K estimated branded searches, +0.29% vs prior month. Share -0.4 points.

  6. 6.Dreame

    3.9%

    Moved from 5th to 6th. 3.2K estimated branded searches, -15.9% vs prior month. Share -1.2 points.

  7. 7.Roborock

    3.3%

    Held 7th. 2.7K estimated branded searches, +10.2% vs prior month. Share 0 points.

  8. 8.iRobot

    3%

    Held 8th. 2.5K estimated branded searches, +20.7% vs prior month. Share +0.3 points.

  9. 9.Bosch

    0.25%

    Held 9th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in New Zealand decreased from 55.8% to 51.4%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among vacuum cleaner brands in New Zealand peaked at 61% in November 2025 and was lowest at 49% in August 2026.

How did search popularity change for New Zealand vacuum cleaner brands in September 2026?

6 changes

  1. In September 2026, Dyson gained share of searches among vacuum cleaner brands in New Zealand, from 49% to 51.4%.

  2. In September 2026, Shark gained share of searches among vacuum cleaner brands in New Zealand, from 12.1% to 13.3%.

  3. In September 2026, Miele lost share of searches among vacuum cleaner brands in New Zealand, from 8.3% to 6.9%.

  4. In September 2026, Dreame lost share of searches among vacuum cleaner brands in New Zealand, from 5.1% to 3.9%.

  5. In September 2026, BISSELL lost share of searches among vacuum cleaner brands in New Zealand, from 14.7% to 13.9%.

  6. Electrolux’s share of searches among vacuum cleaner brands in New Zealand has lost ground for 3 months in a row, from 5% to 4.2% in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Shown above
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Show ranking
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Show ranking
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