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Hair styling tool brands in New Zealand:Which brands are most popular in search?

In August 2026, Dyson was the most searched among hair styling tool brands in New Zealand, with an estimated 55.6K branded searches and 63.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Dyson63.9%
  2. ghd22.4%
  3. Shark Beauty7.4%
  4. Remington3.7%
  5. BaByliss1.9%
  6. VS Sassoon0.69%

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Share of SearchLeaderboard

Compare the hair dryer, straightener and styler brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among hair styling tool brands in New Zealand, by month

Share of Search by month for Dyson, ghd, Shark Beauty, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdShark BeautyRemingtonBaBylissVS Sassoon
Oct 202565.9%23%6.3%2.4%1.8%0.55%
Nov 202568.9%21%6.9%1.8%1.1%0.41%
Dec 202567.2%19.9%8.3%2.6%1.5%0.6%
Jan 202669.5%18.4%6.8%2.8%1.9%0.63%
Feb 202667.1%21.8%6%2.6%1.9%0.57%
Mar 202667.6%23.1%4.5%2.3%2%0.5%
Apr 202667.3%22.3%5.2%2.9%1.8%0.49%
May 202666.3%20.9%7.5%2.9%1.7%0.68%
Jun 202664%22.8%7.8%2.6%2.4%0.46%
Jul 202665%20.9%8.5%3%2.1%0.52%
Aug 202663.9%22.4%7.4%3.7%1.9%0.69%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dyson

    63.9%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.1 points

  2. 2.ghd

    22.4%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +1.5 points

  3. 3.Shark Beauty

    7.4%

    held 3rd · 6.4K estimated branded searches · -17.7% vs prior month · -1.1 points

  4. 4.Remington

    3.7%

    held 4th · 3.2K estimated branded searches · +18.5% vs prior month · +0.7 points

  5. 5.BaByliss

    1.9%

    held 5th · 1.6K estimated branded searches · -16.2% vs prior month · -0.2 points

  6. 6.VS Sassoon

    0.69%

    held 6th · 600 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among hair styling tool brands in New Zealand?

In August 2026, Dyson was the most searched among hair styling tool brands in New Zealand, with an estimated 55.6K branded searches and 63.9% estimated Share of Search within this set. ghd is in 2nd place, 41.5 percentage points behind at 22.4% Share of Search.

New Zealand hair styling tool brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dyson65.9% → 63.9%69.5%Jan 202663.9%Aug 20261st
ghd23% → 22.4%23.1%Mar 202618.4%Jan 20262nd
Shark Beauty6.3% → 7.4%8.5%Jul 20264.5%Mar 20263rd
Remington2.4% → 3.7%3.7%Aug 20261.8%Nov 20254th
BaByliss1.8% → 1.9%2.4%Jun 20261.1%Nov 20255th
VS Sassoon0.55% → 0.69%0.69%Aug 20260.41%Nov 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 65.9% to 63.9%.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 23% to 22.4%.
  • Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand increased from 6.3% to 7.4%.
  • Across the 11 months ending August 2026, Remington’s estimated Share of Search among hair styling tool brands in New Zealand increased from 2.4% to 3.7%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 69.5% in January 2026 and was lowest at 63.9% in August 2026.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 23.1% in March 2026 and was lowest at 18.4% in January 2026.
  • Across the 11 months ending August 2026, Shark Beauty’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 8.5% in July 2026 and was lowest at 4.5% in March 2026.
  • Across the 11 months ending August 2026, Remington’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 3.7% in August 2026 and was lowest at 1.8% in November 2025.
  • Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair styling tool brands in New Zealand peaked at 2.4% in June 2026 and was lowest at 1.1% in November 2025.
  • Across the 11 months ending August 2026, BaByliss and VS Sassoon held steady: their estimated Share of Search among hair styling tool brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand hair styling tool brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.

  2. In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.

  3. In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.

  4. In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.

  5. Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

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