Brandwave

Cloud Nine vs ghd:Which is more popular?

In September 2026, ghd had more branded searches than Cloud Nine among hair styling tool brands in New Zealand. ghd had about 17,400 branded searches, while Cloud Nine had 340. ghd made up 29.1% of all hair styling tool brand searches we track, and Cloud Nine accounted for 0.57%. When we asked ChatGPT and Google AI Overviews about hair styling tool brands, ghd appeared in all five answers and Cloud Nine in two. ghd was mentioned before Cloud Nine in every answer.

Among hair styling tool brands in New Zealand in September 2026

Who do people search for more?

ghd, about 51 searches for every 1 for Cloud Nine

ghd 17.4K searchesCloud Nine 340 searches

Who does AI mention more?

ghd, mentioned in every answer we collected

ghd in 5 of 5Cloud Nine in 2 of 5

Who does AI recommend more?

ghd, named ahead of Cloud Nine in every answer

ghd first in 5Cloud Nine never first

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ghd appeared in all five answers. Cloud Nine was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ghd was listed before Cloud Nine in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. ghd2nd
  3. Shark Beauty3rd
  4. Cloud Nine4th
  5. Remington5th
  6. VS Sassoon6th
  7. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Cloud Nine or ghd more popular in search?

This chart shows how often people search Google for Cloud Nine and ghd by name. Each line represents a brand's share of searches for all seven hair styling tool brands we track, month by month, from searches in New Zealand.

Cloud Nine and ghd among hair styling tool brands in New Zealand, by month

Share of searches by month for ghd, Cloud Nine. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonBaBylissVS SassoonCloud Nine
Oct 202553.8%30.2%9.7%2.2%2.5%0.88%0.73%
Nov 202557%27.8%10.5%1.8%1.5%0.66%0.7%
Dec 202556.8%25.3%12.2%2.4%1.8%0.92%0.64%
Jan 202656.2%25.6%11.3%2.6%2.6%1%0.73%
Feb 202651.9%31.4%8.6%2.5%2.8%0.95%1.8%
Mar 202653.5%33.1%6.9%2.2%2.7%0.86%0.73%
Apr 202652.8%32.5%8%2.7%2.7%0.83%0.58%
May 202653.1%29.6%10.3%2.9%2.5%1.2%0.57%
Jun 202651.9%31.3%9.7%2.6%3%0.78%0.66%
Jul 202652.9%29.1%11.5%2.7%2.3%0.88%0.49%
Aug 202652.9%30%9.6%3.2%2.6%1.1%0.63%
Sep 202655.8%29.1%8.6%2.9%2.2%0.8%0.57%

How has the Cloud Nine and ghd comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand hair styling tool brands in September 2026?

2 changes

  1. In September 2026, ghd lost share of searches among hair styling tool brands in New Zealand, from 30% to 29.1%.

  2. Estimated monthly branded searches for Cloud Nine in New Zealand fell 15% over 12 measured months, from 400 to 340 in September 2026.

How are branded searches counted?

19 search terms

Brandwave collects information about searches that people make online using Cloud Nine’s and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cloud Nine

2 branded search terms

  • cloud nine hair
  • cloud nine straightener

ghd

17 branded search terms

  • ghd
  • ghd curler
  • ghd duet style
  • ghd hair
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair dryer
  • ghd hair rise
  • ghd hair straightener
  • ghd hair styler
  • ghd hair wand
  • ghd hair waver
  • ghd platinum
  • ghd platinum plus
  • ghd straightener
  • ghd v styler

How the Brand Demand Index is measured

Other head-to-heads among hair styling tool brands

Creator with pink hair and a pink jacket

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