Brandwave

How popular isghd in search?

In August 2026, there were an estimated 19.5K branded searches for ghd in New Zealand which held steady over the last 11 months. ghd holds 22.4% estimated Share of Search among New Zealand hair styling tool brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Dyson63.9%
  2. ghd22.4%
  3. Shark Beauty7.4%
  4. Remington3.7%
  5. BaByliss1.9%
  6. VS Sassoon0.69%
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Which hair styling tool brands compete with ghd?

ghd against hair styling tool brands in New Zealand, by month

Share of Search by month for Dyson, ghd, Shark Beauty, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdShark BeautyRemingtonBaBylissVS Sassoon
Oct 202565.9%23%6.3%2.4%1.8%0.55%
Nov 202568.9%21%6.9%1.8%1.1%0.41%
Dec 202567.2%19.9%8.3%2.6%1.5%0.6%
Jan 202669.5%18.4%6.8%2.8%1.9%0.63%
Feb 202667.1%21.8%6%2.6%1.9%0.57%
Mar 202667.6%23.1%4.5%2.3%2%0.5%
Apr 202667.3%22.3%5.2%2.9%1.8%0.49%
May 202666.3%20.9%7.5%2.9%1.7%0.68%
Jun 202664%22.8%7.8%2.6%2.4%0.46%
Jul 202665%20.9%8.5%3%2.1%0.52%
Aug 202663.9%22.4%7.4%3.7%1.9%0.69%
Sep 2026——————

  1. 1.Dyson

    63.9%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.1 points

  2. 2.ghd

    22.4%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +1.5 points

  3. 3.Shark Beauty

    7.4%

    held 3rd · 6.4K estimated branded searches · -17.7% vs prior month · -1.1 points

  4. 4.Remington

    3.7%

    held 4th · 3.2K estimated branded searches · +18.5% vs prior month · +0.7 points

  5. 5.BaByliss

    1.9%

    held 5th · 1.6K estimated branded searches · -16.2% vs prior month · -0.2 points

  6. 6.VS Sassoon

    0.69%

    held 6th · 600 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between ghd and its closest rivals

How has branded search demand for ghd changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for ghd in New Zealand held steady, from 19.9K to 19.5K.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 23% to 22.4%.
  • Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 23.1% in March 2026 and was lowest at 18.4% in January 2026.

How did search popularity change for New Zealand hair styling tool brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.

  2. In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.

  3. In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.

  4. In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.

  5. Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

Which professional haircare and styling brands compete with ghd?

ghd against professional haircare and styling brands in New Zealand, by month

Share of Search by month for Kérastase, ghd, Redken, Olaplex, Pureology, Moroccanoil, Ethique, K18, Kevin.Murphy. The figures are in the table below the chart.

View monthly share of search table
MonthKérastaseghdRedkenOlaplexPureologyMoroccanoilEthiqueK18Kevin.MurphyMonday Haircare
Oct 202525.9%32.2%8.7%9.1%4.9%4.6%5.3%3.8%3.5%2%
Nov 202526.7%38%7.8%7.6%3.9%3.9%4.6%3.8%2.9%0.94%
Dec 202529.2%33.2%7.7%9.6%3.9%4.5%3.7%3.7%2.9%1.4%
Jan 202631.4%24%9.7%10.4%5.6%4.7%5.2%4.3%3.1%1.7%
Feb 202630.3%25.6%9.6%11%5.5%4.1%5.2%3.8%3.2%1.7%
Mar 202627.7%27.1%10.6%10.6%6%4.1%5.6%3.4%3%1.9%
Apr 202628.1%26.9%11.4%10.8%5.9%4.4%4.6%3.6%2.8%1.5%
May 202625.7%25.8%10.4%12.5%6.1%7.2%4.9%3.3%2.9%1.2%
Jun 202625.4%25.8%12.9%12.9%5.4%6.8%3.5%3.2%3%1.2%
Jul 202628.3%24.6%12%11%5.7%7.2%4.1%2.9%3%1.1%
Aug 202630%27.3%10.5%9.8%5.1%5.1%4.5%3.3%3.2%1.3%
Sep 2026——————————

  1. 1.Kérastase

    30%

    held 1st · 21.4K estimated branded searches · -2.8% vs prior month · +1.7 points

  2. 2.ghd

    27.3%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +2.6 points

  3. 3.Redken

    10.5%

    held 3rd · 7.5K estimated branded searches · -19.9% vs prior month · -1.5 points

  4. 4.Olaplex

    9.8%

    held 4th · 7K estimated branded searches · -18.6% vs prior month · -1.2 points

  5. 5.Pureology

    5.1%

    moved from 6th to 5th · 3.6K estimated branded searches · -17.7% vs prior month · -0.6 points

  6. 6.Moroccanoil

    5.1%

    moved from 5th to 6th · 3.6K estimated branded searches · -35.7% vs prior month · -2.2 points

  7. 7.Ethique

    4.5%

    held 7th · 3.2K estimated branded searches · +0.31% vs prior month · +0.4 points

  8. 8.K18

    3.3%

    moved from 9th to 8th · 2.4K estimated branded searches · +2.6% vs prior month · +0.3 points

  9. 9.Kevin.Murphy

    3.2%

    moved from 8th to 9th · 2.3K estimated branded searches · -1.3% vs prior month · +0.2 points

  10. 10.Monday Haircare

    1.3%

    held 10th · 910 estimated branded searches · +9.6% vs prior month · +0.2 points

Compare search popularity between ghd and its closest rivals

How has branded search demand for ghd changed in New Zealand over the last 12 months?

How did search popularity change for New Zealand professional haircare and styling brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 24.6% to 27.3%.

  2. In August 2026, Kérastase gained estimated Share of Search among professional haircare and styling brands in New Zealand, from 28.3% to 30%.

  3. In August 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 7.2% to 5.1%.

  4. In August 2026, Redken lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 12% to 10.5%.

  5. In August 2026, Olaplex lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 11% to 9.8%.

  6. In August 2026, Pureology lost estimated Share of Search among professional haircare and styling brands in New Zealand, from 5.7% to 5.1%.

How is ghd measured?

Brandwave collects information about searches that people make online using ghd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • ghd
  • ghd curler
  • ghd duet style
  • ghd gold hair straightener
  • ghd hair
  • ghd hair brushes
  • ghd hair company
  • ghd hair curler
  • ghd hair dryer
  • ghd hair rise
  • ghd hair straightener
  • ghd hair styler
  • ghd hair wand
  • ghd hair waver
  • ghd near me
  • ghd nz
  • ghd online
  • ghd original hair straightener
  • ghd platinum
  • ghd platinum hair straightener
  • ghd platinum plus
  • ghd platinum+ hair straightener
  • ghd straightener
  • ghd v gold styler
  • ghd v styler
  • ghdhair com

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How the Brand Demand Index is measured

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