ghd vs VS Sassoon:Which is more popular by branded search in New Zealand?
In August 2026, ghd had more branded searches than VS Sassoon among hair styling tool brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to VS Sassoon’s 600, and held a 22.4% Share of Search versus VS Sassoon’s 0.69%.
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Which is more popular in search, ghd or VS Sassoon?
Compare the hair dryer, straightener and styler brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, VS Sassoon. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | Shark Beauty | Remington | BaByliss | VS Sassoon |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 23% | 6.3% | 2.4% | 1.8% | 0.55% |
| Nov 2025 | 68.9% | 21% | 6.9% | 1.8% | 1.1% | 0.41% |
| Dec 2025 | 67.2% | 19.9% | 8.3% | 2.6% | 1.5% | 0.6% |
| Jan 2026 | 69.5% | 18.4% | 6.8% | 2.8% | 1.9% | 0.63% |
| Feb 2026 | 67.1% | 21.8% | 6% | 2.6% | 1.9% | 0.57% |
| Mar 2026 | 67.6% | 23.1% | 4.5% | 2.3% | 2% | 0.5% |
| Apr 2026 | 67.3% | 22.3% | 5.2% | 2.9% | 1.8% | 0.49% |
| May 2026 | 66.3% | 20.9% | 7.5% | 2.9% | 1.7% | 0.68% |
| Jun 2026 | 64% | 22.8% | 7.8% | 2.6% | 2.4% | 0.46% |
| Jul 2026 | 65% | 20.9% | 8.5% | 3% | 2.1% | 0.52% |
| Aug 2026 | 63.9% | 22.4% | 7.4% | 3.7% | 1.9% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the ghd and VS Sassoon comparison changed over the last 12 months?
3 findings
- ghd was ahead of VS Sassoon in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand moved from 23% to 22.4%, and its estimated monthly branded searches moved from 19.9K to 19.5K.
- Across the 11 months ending August 2026, VS Sassoon’s estimated Share of Search among hair styling tool brands in New Zealand moved from 0.55% to 0.69%, and its estimated monthly branded searches moved from 480 to 600.
How did search popularity change for New Zealand hair styling tool brands in August 2026?
2 changes
In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.
Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using ghd’s and VS Sassoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ghd
26 branded search terms
- ghd
- ghd curler
- ghd duet style
- ghd gold hair straightener
- ghd hair
- ghd hair brushes
- ghd hair company
- ghd hair curler
- ghd hair dryer
- ghd hair rise
- ghd hair straightener
- ghd hair styler
- ghd hair wand
- ghd hair waver
- ghd near me
- ghd nz
- ghd online
- ghd original hair straightener
- ghd platinum
- ghd platinum hair straightener
- ghd platinum plus
- ghd platinum+ hair straightener
- ghd straightener
- ghd v gold styler
- ghd v styler
- ghdhair com
VS Sassoon
2 branded search terms
- vssassoon
- vssassoon co nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.