Brandwave

How popular isBaByliss?

In September 2026, people searched for BaByliss by name about 1,320 times in New Zealand, a 5% decrease from the previous year. These searches made up 2.2% of all New Zealand hair styling tool brand searches, placing BaByliss fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about hair styling tool brands, BaByliss did not appear in any of the answers.

Search and AI answers in September 2026

BaByliss is the fifth most searched of 7 competitors and not listed in any AI answer.

  1. DysonShare of searches 55.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ghdShare of searches 29.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. Shark BeautyShare of searches 8.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. RemingtonShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. BaBylissShare of searches 2.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top hair styling tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BaByliss did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dyson1st
  2. ghd2nd
  3. Shark Beauty3rd
  4. Cloud Nine4th
  5. Remington5th
  6. VS Sassoon6th
  7. BaByliss–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dyson5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ghd5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Remington4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shark Beauty3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cloud Nine2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • VS Sassoon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BaByliss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair styling tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which hair styling tool brands compete with BaByliss?

BaByliss against hair styling tool brands in New Zealand, by month

Share of searches by month for Dyson, ghd, Shark Beauty, Remington, BaByliss. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonghdShark BeautyRemingtonBaBylissVS SassoonCloud Nine
Oct 202553.8%30.2%9.7%2.2%2.5%0.88%0.73%
Nov 202557%27.8%10.5%1.8%1.5%0.66%0.7%
Dec 202556.8%25.3%12.2%2.4%1.8%0.92%0.64%
Jan 202656.2%25.6%11.3%2.6%2.6%1%0.73%
Feb 202651.9%31.4%8.6%2.5%2.8%0.95%1.8%
Mar 202653.5%33.1%6.9%2.2%2.7%0.86%0.73%
Apr 202652.8%32.5%8%2.7%2.7%0.83%0.58%
May 202653.1%29.6%10.3%2.9%2.5%1.2%0.57%
Jun 202651.9%31.3%9.7%2.6%3%0.78%0.66%
Jul 202652.9%29.1%11.5%2.7%2.3%0.88%0.49%
Aug 202652.9%30%9.6%3.2%2.6%1.1%0.63%
Sep 202655.8%29.1%8.6%2.9%2.2%0.8%0.57%

  1. 1.Dyson

    55.8%

    Held 1st. 33.4K estimated branded searches, +16.1% vs prior month. Share +2.8 points.

  2. 2.ghd

    29.1%

    Held 2nd. 17.4K estimated branded searches, +7.1% vs prior month. Share -0.9 points.

  3. 3.Shark Beauty

    8.6%

    Held 3rd. 5.1K estimated branded searches, -1.3% vs prior month. Share -1 points.

  4. 4.Remington

    2.9%

    Held 4th. 1.8K estimated branded searches, +1.2% vs prior month. Share -0.3 points.

  5. 5.BaByliss

    2.2%

    Held 5th. 1.3K estimated branded searches, -6.4% vs prior month. Share -0.4 points.

  6. 6.VS Sassoon

    0.8%

    Held 6th. 480 estimated branded searches, -18.6% vs prior month. Share -0.3 points.

  7. 7.Cloud Nine

    0.57%

    Held 7th. 340 estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare popularity between BaByliss and its closest rivals

Every comparison with BaByliss

8 comparisons

How has branded search demand for BaByliss changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for BaByliss in New Zealand fell from 1.4K to 1.3K.
  • Across the 12 months ending September 2026, BaByliss’ share of searches among hair styling tool brands in New Zealand peaked at 3% in June 2026 and was lowest at 1.5% in November 2025.
  • Across the 12 months ending September 2026, BaByliss fell from 4th to 5th among hair styling tool brands in New Zealand.

How did search popularity change for New Zealand hair styling tool brands in September 2026?

5 changes

  1. In September 2026, Dyson gained share of searches among hair styling tool brands in New Zealand, from 52.9% to 55.8%.

  2. In September 2026, Shark Beauty lost share of searches among hair styling tool brands in New Zealand, from 9.6% to 8.6%.

  3. In September 2026, ghd lost share of searches among hair styling tool brands in New Zealand, from 30% to 29.1%.

  4. Estimated monthly branded searches for Remington in New Zealand rose 47.1% over 12 measured months, from 1.2K to 1.8K in September 2026.

  5. Estimated monthly branded searches for Cloud Nine in New Zealand fell 15% over 12 measured months, from 400 to 340 in September 2026.

How are BaByliss’ branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using BaByliss’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • babyliss
  • babyliss clipper
  • babyliss curler
  • babyliss curling iron
  • babyliss curling wand
  • babyliss foil shaver
  • babyliss hair dryer
  • babyliss hair styler
  • babyliss pro clipper
  • babyliss pro fx
  • babyliss pro trimmers
  • babyliss shaver
  • babyliss straightener
  • babyliss trimmers

Do you work for BaByliss? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does BaByliss compete?

BaByliss is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hair styling tool brands5th of 72.2%Shown above
Curling wand brands2nd of 56.1%Show ranking
Creator with pink hair and a pink jacket

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