BaByliss vs ghd:Which is more popular by branded search in New Zealand?
In August 2026, ghd had more branded searches than BaByliss among hair styling tool brands in New Zealand. ghd was estimated to have 19.5K branded searches compared to BaByliss’ 1.6K, and held a 22.4% Share of Search versus BaByliss’ 1.9%.
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Which is more popular in search, BaByliss or ghd?
Compare the hair dryer, straightener and styler brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ghd, BaByliss. The figures are in the table below the chart.
View monthly share of search table
| Month | Dyson | ghd | Shark Beauty | Remington | BaByliss | VS Sassoon |
|---|---|---|---|---|---|---|
| Oct 2025 | 65.9% | 23% | 6.3% | 2.4% | 1.8% | 0.55% |
| Nov 2025 | 68.9% | 21% | 6.9% | 1.8% | 1.1% | 0.41% |
| Dec 2025 | 67.2% | 19.9% | 8.3% | 2.6% | 1.5% | 0.6% |
| Jan 2026 | 69.5% | 18.4% | 6.8% | 2.8% | 1.9% | 0.63% |
| Feb 2026 | 67.1% | 21.8% | 6% | 2.6% | 1.9% | 0.57% |
| Mar 2026 | 67.6% | 23.1% | 4.5% | 2.3% | 2% | 0.5% |
| Apr 2026 | 67.3% | 22.3% | 5.2% | 2.9% | 1.8% | 0.49% |
| May 2026 | 66.3% | 20.9% | 7.5% | 2.9% | 1.7% | 0.68% |
| Jun 2026 | 64% | 22.8% | 7.8% | 2.6% | 2.4% | 0.46% |
| Jul 2026 | 65% | 20.9% | 8.5% | 3% | 2.1% | 0.52% |
| Aug 2026 | 63.9% | 22.4% | 7.4% | 3.7% | 1.9% | 0.69% |
| Sep 2026 | — | — | — | — | — | — |
How has the BaByliss and ghd comparison changed over the last 12 months?
3 findings
- ghd was ahead of BaByliss in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, BaByliss’ estimated Share of Search among hair styling tool brands in New Zealand moved from 1.8% to 1.9%, and its estimated monthly branded searches held steady at 1.6K.
- Across the 11 months ending August 2026, ghd’s estimated Share of Search among hair styling tool brands in New Zealand moved from 23% to 22.4%, and its estimated monthly branded searches moved from 19.9K to 19.5K.
How did search popularity change for New Zealand hair styling tool brands in August 2026?
1 change
In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.
How each brand is measured
Brandwave collects information about searches that people make online using BaByliss’ and ghd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BaByliss
22 branded search terms
- babyliss
- babyliss clipper
- babyliss curler
- babyliss curling iron
- babyliss curling wand
- babyliss foil shaver
- babyliss hair dryer
- babyliss hair straightener
- babyliss hair styler
- babyliss nano titanium
- babyliss nano titanium flat iron
- babyliss near me
- babyliss nz
- babyliss online
- babyliss pro blow dryer
- babyliss pro clipper
- babyliss pro foil shaver
- babyliss pro fx
- babyliss pro trimmers
- babyliss shaver
- babyliss straightener
- babyliss trimmers
ghd
26 branded search terms
- ghd
- ghd curler
- ghd duet style
- ghd gold hair straightener
- ghd hair
- ghd hair brushes
- ghd hair company
- ghd hair curler
- ghd hair dryer
- ghd hair rise
- ghd hair straightener
- ghd hair styler
- ghd hair wand
- ghd hair waver
- ghd near me
- ghd nz
- ghd online
- ghd original hair straightener
- ghd platinum
- ghd platinum hair straightener
- ghd platinum plus
- ghd platinum+ hair straightener
- ghd straightener
- ghd v gold styler
- ghd v styler
- ghdhair com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.