Brandwave

Dyson vs Remington:Which is more popular by branded search in New Zealand?

In August 2026, Dyson had more branded searches than Remington among hair styling tool brands in New Zealand. Dyson was estimated to have 55.6K branded searches compared to Remington’s 3.2K, and held a 63.9% Share of Search versus Remington’s 3.7%.

Share of Search among hair styling tool brands in New Zealand in August 2026Which is more popular in search, Dyson or Remington?
Dyson63.9%55.6K searches
vs
Remington3.7%3.2K searches
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Which is more popular in search, Dyson or Remington?

Compare the hair dryer, straightener and styler brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dyson and Remington among hair styling tool brands in New Zealand, by month

Share of Search by month for Dyson, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdShark BeautyRemingtonBaBylissVS Sassoon
Oct 202565.9%23%6.3%2.4%1.8%0.55%
Nov 202568.9%21%6.9%1.8%1.1%0.41%
Dec 202567.2%19.9%8.3%2.6%1.5%0.6%
Jan 202669.5%18.4%6.8%2.8%1.9%0.63%
Feb 202667.1%21.8%6%2.6%1.9%0.57%
Mar 202667.6%23.1%4.5%2.3%2%0.5%
Apr 202667.3%22.3%5.2%2.9%1.8%0.49%
May 202666.3%20.9%7.5%2.9%1.7%0.68%
Jun 202664%22.8%7.8%2.6%2.4%0.46%
Jul 202665%20.9%8.5%3%2.1%0.52%
Aug 202663.9%22.4%7.4%3.7%1.9%0.69%
Sep 2026——————

How has the Dyson and Remington comparison changed over the last 12 months?

How did search popularity change for New Zealand hair styling tool brands in August 2026?

  1. In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.

  2. In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.

How each brand is measured

Brandwave collects information about searches that people make online using Dyson’s and Remington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

26 branded search terms

  • dyson
  • dyson 8
  • dyson air cleaner
  • dyson air filter
  • dyson air wrap
  • dyson airwrap
  • dyson co nz
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson hot cool fan
  • dyson near me
  • dyson nz
  • dyson online
  • dyson purifier
  • dyson robot vacuum
  • dyson stick vacuum
  • dyson straightener
  • dyson supersonic
  • dyson v10
  • dyson v11
  • dyson v15 detect
  • dyson vacuum
  • dyson vacuum cleaner

Remington

16 branded search terms

  • hair dryer brush remington
  • remington advanced coconut therapy hair dryer
  • remington aero 2000 hair dryer
  • remington coconut smooth hair dryer
  • remington curl and straight confidence hair dryer
  • remington curling wand
  • remington damage protection hair dryer
  • remington hair dryer
  • remington hair dryer diffuser
  • remington hair styler
  • remington jet setter 2000 hair dryer
  • remington pro air turbo hair dryer
  • remington proluxe hair dryer
  • remington shaver
  • remington shea soft hair dryer
  • remington straightener

How the Brand Demand Index is measured

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