Brandwave

How popular isDyson in search?

In August 2026, there were an estimated 55.6K branded searches for Dyson in New Zealand which held steady over the last 11 months. Dyson holds 73.5% estimated Share of Search among New Zealand air purifier brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Dyson73.5%
  2. Philips25.5%
  3. Levoit0.7%
  4. Blueair0.16%
  5. Coway0.12%
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Which air purifier brands compete with Dyson?

Dyson against air purifier brands in New Zealand, by month

Share of Search by month for Dyson, Philips. The figures are in the table below the chart.

View monthly share of search table
MonthDysonPhilipsLevoitBlueairCoway
Oct 202579.1%20.4%0.24%0.15%0.1%
Nov 202584%15.6%0.16%0.12%0.08%
Dec 202580.2%19.3%0.25%0.11%0.1%
Jan 202677.2%22.2%0.37%0.13%0.13%
Feb 202677.2%21.5%0.67%0.39%0.2%
Mar 202679.2%20%0.55%0.17%0.09%
Apr 202675%23.7%0.96%0.17%0.1%
May 202674.3%24.4%1.1%0.13%0.12%
Jun 202672.9%24.7%2.1%0.2%0.09%
Jul 202675.2%23.2%1.2%0.2%0.11%
Aug 202673.5%25.5%0.7%0.16%0.12%
Sep 2026—————

  1. 1.Dyson

    73.5%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.7 points

  2. 2.Philips

    25.5%

    held 2nd · 19.3K estimated branded searches · +4.8% vs prior month · +2.3 points

  3. 3.Levoit

    0.7%

    held 3rd · 530 estimated branded searches · -46.5% vs prior month · -0.5 points

  4. 4.Blueair

    0.16%

    held 4th · 120 estimated branded searches · -25% vs prior month · 0 points

  5. 5.Coway

    0.12%

    held 5th · 90 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dyson in New Zealand held steady, from 57K to 55.6K.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand decreased from 79.1% to 73.5%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among air purifier brands in New Zealand peaked at 84% in November 2025 and was lowest at 72.9% in June 2026.

How did search popularity change for New Zealand air purifier brands in August 2026?

  1. In August 2026, Philips gained estimated Share of Search among air purifier brands in New Zealand, from 23.2% to 25.5%.

  2. In August 2026, Dyson lost estimated Share of Search among air purifier brands in New Zealand, from 75.2% to 73.5%.

  3. In August 2026, Levoit lost estimated Share of Search among air purifier brands in New Zealand, from 1.2% to 0.7%.

  4. Estimated monthly branded searches for Coway in New Zealand rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

Which hair styling tool brands compete with Dyson?

Dyson against hair styling tool brands in New Zealand, by month

Share of Search by month for Dyson, ghd, Shark Beauty, Remington. The figures are in the table below the chart.

View monthly share of search table
MonthDysonghdShark BeautyRemingtonBaBylissVS Sassoon
Oct 202565.9%23%6.3%2.4%1.8%0.55%
Nov 202568.9%21%6.9%1.8%1.1%0.41%
Dec 202567.2%19.9%8.3%2.6%1.5%0.6%
Jan 202669.5%18.4%6.8%2.8%1.9%0.63%
Feb 202667.1%21.8%6%2.6%1.9%0.57%
Mar 202667.6%23.1%4.5%2.3%2%0.5%
Apr 202667.3%22.3%5.2%2.9%1.8%0.49%
May 202666.3%20.9%7.5%2.9%1.7%0.68%
Jun 202664%22.8%7.8%2.6%2.4%0.46%
Jul 202665%20.9%8.5%3%2.1%0.52%
Aug 202663.9%22.4%7.4%3.7%1.9%0.69%
Sep 2026——————

  1. 1.Dyson

    63.9%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -1.1 points

  2. 2.ghd

    22.4%

    held 2nd · 19.5K estimated branded searches · +1.6% vs prior month · +1.5 points

  3. 3.Shark Beauty

    7.4%

    held 3rd · 6.4K estimated branded searches · -17.7% vs prior month · -1.1 points

  4. 4.Remington

    3.7%

    held 4th · 3.2K estimated branded searches · +18.5% vs prior month · +0.7 points

  5. 5.BaByliss

    1.9%

    held 5th · 1.6K estimated branded searches · -16.2% vs prior month · -0.2 points

  6. 6.VS Sassoon

    0.69%

    held 6th · 600 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand decreased from 65.9% to 63.9%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among hair styling tool brands in New Zealand peaked at 69.5% in January 2026 and was lowest at 63.9% in August 2026.

How did search popularity change for New Zealand hair styling tool brands in August 2026?

  1. In August 2026, ghd gained estimated Share of Search among hair styling tool brands in New Zealand, from 20.9% to 22.4%.

  2. In August 2026, Remington gained estimated Share of Search among hair styling tool brands in New Zealand, from 3% to 3.7%.

  3. In August 2026, Shark Beauty lost estimated Share of Search among hair styling tool brands in New Zealand, from 8.5% to 7.4%.

  4. In August 2026, Dyson lost estimated Share of Search among hair styling tool brands in New Zealand, from 65% to 63.9%.

  5. Estimated monthly branded searches for VS Sassoon in New Zealand rose 25% over 11 measured months, from 480 to 600 in August 2026.

Which vacuum cleaner brands compete with Dyson?

Dyson against vacuum cleaner brands in New Zealand, by month

Share of Search by month for Dyson, Miele, BISSELL, Shark, Electrolux, Dreame, Roborock, iRobot. The figures are in the table below the chart.

View monthly share of search table
MonthDysonMieleBISSELLSharkElectroluxDreameRoborockiRobot
Oct 202557.2%13.9%9.7%5%6.2%1.8%3%3.3%
Nov 202564.4%10.5%7.5%4.7%4.4%2.2%3.7%2.5%
Dec 202560.7%10.1%8.4%5.6%5.1%2.5%3.5%4.2%
Jan 202654.6%12.8%10.6%6.1%7%2.6%3.4%2.9%
Feb 202655.1%12.9%10.6%5.7%6.5%2.6%3.6%2.9%
Mar 202655.4%13.7%10%5.3%6.4%2.9%3.6%2.7%
Apr 202655.5%13.4%9.2%5.2%6.7%3.2%4%2.8%
May 202654.9%13.7%9.4%5.9%6.3%3.6%3.6%2.7%
Jun 202653.9%13.7%10.6%6.1%6.7%3.4%3.2%2.4%
Jul 202654.3%12.8%9.7%6.8%6.6%3.6%3.5%2.8%
Aug 202652%12.3%10.9%8.5%6.3%4.3%3.2%2.5%
Sep 2026————————

  1. 1.Dyson

    52%

    held 1st · 55.6K estimated branded searches · -7% vs prior month · -2.2 points

  2. 2.Miele

    12.3%

    held 2nd · 13.1K estimated branded searches · -6.6% vs prior month · -0.5 points

  3. 3.BISSELL

    10.9%

    held 3rd · 11.6K estimated branded searches · +8.1% vs prior month · +1.1 points

  4. 4.Shark

    8.5%

    held 4th · 9.1K estimated branded searches · +21.8% vs prior month · +1.7 points

  5. 5.Electrolux

    6.3%

    held 5th · 6.7K estimated branded searches · -8.3% vs prior month · -0.4 points

  6. 6.Dreame

    4.3%

    held 6th · 4.6K estimated branded searches · +16% vs prior month · +0.7 points

  7. 7.Roborock

    3.2%

    held 7th · 3.4K estimated branded searches · -10% vs prior month · -0.2 points

  8. 8.iRobot

    2.5%

    held 8th · 2.7K estimated branded searches · -11.9% vs prior month · -0.3 points

Compare search popularity between Dyson and its closest rivals

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand decreased from 57.2% to 52%.
  • Across the 11 months ending August 2026, Dyson’s estimated Share of Search among vacuum cleaner brands in New Zealand peaked at 64.4% in November 2025 and was lowest at 52% in August 2026.

How did search popularity change for New Zealand vacuum cleaner brands in August 2026?

  1. In August 2026, Shark gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 6.8% to 8.5%.

  2. In August 2026, BISSELL gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 9.7% to 10.9%.

  3. In August 2026, Dreame gained estimated Share of Search among vacuum cleaner brands in New Zealand, from 3.6% to 4.3%.

  4. In August 2026, Dyson lost estimated Share of Search among vacuum cleaner brands in New Zealand, from 54.3% to 52%.

  5. Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026.

  6. Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026.

How is Dyson measured?

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

26 branded search terms

  • dyson
  • dyson 8
  • dyson air cleaner
  • dyson air filter
  • dyson air wrap
  • dyson airwrap
  • dyson co nz
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson hot cool fan
  • dyson near me
  • dyson nz
  • dyson online
  • dyson purifier
  • dyson robot vacuum
  • dyson stick vacuum
  • dyson straightener
  • dyson supersonic
  • dyson v10
  • dyson v11
  • dyson v15 detect
  • dyson vacuum
  • dyson vacuum cleaner

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How the Brand Demand Index is measured

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