Brandwave

How popular isDyson?

In September 2026, people searched for Dyson by name about 53,100 times in New Zealand, an 18.8% increase from the previous year. These searches made up 71.7% of all New Zealand standing fan brand searches, placing Dyson first out of five brands. When we asked both ChatGPT and Google AI Overviews about standing fan brands, Dyson appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Dyson is the most searched of 5 competitors and the third most recommended in AI answers.

  1. DysonShare of searches 71.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  2. XiaomiShare of searches 25.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. GoldairShare of searches 3.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. DimplexShare of searches 0.02%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. HoneywellShare of searches 0%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top standing fan brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dyson was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Dyson is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Goldair1st
  2. Dimplex2nd
  3. Dyson3rd
  4. Xiaomi4th
  5. Honeywell–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Goldair5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Dyson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dimplex4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Xiaomi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about standing fan brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which standing fan brands compete with Dyson?

Dyson against standing fan brands in New Zealand, by month

Share of searches by month for Dyson, Xiaomi, Goldair. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonXiaomiGoldairDimplexHoneywell
Oct 202568.8%25.8%5.3%0.12%0%
Nov 202574.1%16.2%9.7%0.01%0%
Dec 202571.7%18.1%10.3%0.03%0%
Jan 202663.2%25.4%11.3%0.05%0%
Feb 202664.5%26%9.5%0.03%0.03%
Mar 202664.8%28.8%6.3%0.06%0%
Apr 202664.2%29.4%6.5%0.03%0%
May 202667.3%27.2%5.5%0.06%0%
Jun 202666.7%28%5.2%0.03%0%
Jul 202670.9%23.8%5.2%0.03%0%
Aug 202668.4%27.2%4.4%0.03%0%
Sep 202671.7%25.1%3.2%0.02%0%

  1. 1.Dyson

    71.7%

    Held 1st. 32.3K estimated branded searches, +27.9% vs prior month. Share +3.3 points.

  2. 2.Xiaomi

    25.1%

    Held 2nd. 11.3K estimated branded searches, +13% vs prior month. Share -2 points.

  3. 3.Goldair

    3.2%

    Held 3rd. 1.4K estimated branded searches, -11.7% vs prior month. Share -1.2 points.

  4. 4.Dimplex

    0.02%

    Held 4th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Honeywell

    0%

    Held 5th. 0 estimated branded searches, — vs prior month. Share 0 points.

Compare popularity between Dyson and its closest rivals

Every comparison with Dyson

29 comparisons

How has branded search demand for Dyson changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dyson in New Zealand rose from 44.7K to 53.1K.
  • Across the 12 months ending September 2026, Dyson’s share of searches among standing fan brands in New Zealand increased from 68.8% to 71.7%.
  • Across the 12 months ending September 2026, Dyson’s share of searches among standing fan brands in New Zealand peaked at 74.1% in November 2025 and was lowest at 63.2% in January 2026.

How did search popularity change for New Zealand standing fan brands in September 2026?

4 changes

  1. In September 2026, Dyson gained share of searches among standing fan brands in New Zealand, from 68.4% to 71.7%.

  2. In September 2026, Xiaomi lost share of searches among standing fan brands in New Zealand, from 27.2% to 25.1%.

  3. In September 2026, Goldair lost share of searches among standing fan brands in New Zealand, from 4.4% to 3.2%.

  4. Estimated monthly branded searches for Dimplex in New Zealand fell 80% over 12 measured months, from 50 to 10 in September 2026.

How are Dyson’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Dyson’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dyson
  • dyson air cleaner
  • dyson air wrap
  • dyson airwrap
  • dyson cool fan
  • dyson curling wand
  • dyson fan
  • dyson hair dryer
  • dyson hair styler
  • dyson stick vacuum
  • dyson straightener
  • dyson submarine
  • dyson supersonic
  • dyson vacuum
  • dyson vacuum cleaner
  • dyson wash g1

Do you work for Dyson? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dyson compete?

Dyson is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Vacuum cleaner brands1st of 951.4%Show ranking
Hair styling tool brands1st of 755.8%Show ranking
Handheld vacuum brands1st of 757.2%Show ranking
Cordless vacuum brands1st of 858.6%Show ranking
Portable heater brands1st of 665.9%Show ranking
Standing fan brands1st of 571.7%Shown above
Stick vacuum brands1st of 872.6%Show ranking
Pet vacuum brands1st of 480.9%Show ranking
Hair brush brands1st of 877.7%Show ranking
Bagless canister vacuum brands1st of 479.3%Show ranking
Mini vacuum brands1st of 386.7%Show ranking
Mop vacuum brands2nd of 36.7%Show ranking
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