Hair brush brands in New Zealand:Which are most popular?
In September 2026, Dyson was the most searched hair brush brand in New Zealand, accounting for 77.7% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Tangle Teezer showed up in every answer. Tangle Teezer was recommended most often, coming first in four out of five responses.
DysonShare of searches 77.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RevlonShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tangle TeezerShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Wet BrushShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Mason PearsonShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top hair brush brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tangle Teezer appeared every time. Tangle Teezer was recommended most often, coming first in four out of five answers. Wet Brush was second, and Denman was third. Dyson, which ranked first in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tangle Teezer1st- Wet Brush2nd
Denman3rd
Mason Pearson4th
ghd5th
Dyson–
Revlon–
Kent–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair brush brands
5 answers
Asked ChatGPT
“Which hair brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair brush brands in New Zealand?”
Asked ChatGPT
“What's the best hair brush brand in New Zealand for detangling hair?”
Searched Google, AI Overview
“best hair brush”
Searched Google, AI Overview
“detangling hair brush”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hair brush brands do people search for most?
This chart shows how often people search Google for each hair brush brand by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.
Share of searches by month for Dyson, Revlon, Tangle Teezer, Wet Brush, Mason Pearson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Revlon | Tangle Teezer | Wet Brush | Mason Pearson | Denman | ghd | Kent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.8% | 3.9% | 3% | 2.2% | 1.6% | 1.1% | 0.06% |
| Nov 2025 | 83.1% | 7.3% | 3.6% | 2.6% | 1.7% | 1% | 0.71% | 0.04% |
| Dec 2025 | 80.5% | 8.2% | 4.1% | 3% | 1.9% | 1.1% | 1.1% | 0.04% |
| Jan 2026 | 75.9% | 11% | 4.3% | 3.5% | 2.3% | 1.8% | 1.2% | 0.1% |
| Feb 2026 | 75% | 12.2% | 4.3% | 3.5% | 1.7% | 2.2% | 1% | 0.04% |
| Mar 2026 | 74.7% | 12.5% | 4% | 3.8% | 1.9% | 1.9% | 1.1% | 0.07% |
| Apr 2026 | 74.4% | 11.2% | 4.2% | 3.8% | 2.2% | 2.8% | 1.3% | 0.04% |
| May 2026 | 74.2% | 10.6% | 4.1% | 3.2% | 3.3% | 3.2% | 1.4% | 0.03% |
| Jun 2026 | 74.3% | 11.1% | 4% | 3.3% | 3.8% | 2.1% | 1.3% | 0.03% |
| Jul 2026 | 74.4% | 11.4% | 4% | 3.9% | 3.2% | 1.7% | 1.3% | 0.09% |
| Aug 2026 | 74.1% | 12.2% | 5% | 2.8% | 2.5% | 2% | 1.2% | 0.12% |
| Sep 2026 | 77.7% | 10% | 4.5% | 2.9% | 2% | 1.5% | 1.2% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 27.8K | +14.9% | +3.6 points | |
| 2, held 2nd | 10% | 3.6K | -10.3% | -2.2 points | |
| 3, held 3rd | 4.5% | 1.6K | 0% | -0.4 points | |
| 4, held 4th | 2.9% | 1K | +11.8% | +0.1 points | |
| 5, held 5th | 2% | 730 | -12% | -0.5 points | |
| 6, held 6th | 1.5% | 530 | -19.7% | -0.5 points | |
| 7, held 7th | 1.2% | 420 | +10.5% | 0 points | |
| 8, held 8th | 0.11% | 40 | 0% | 0 points |
1.
Dyson77.7%
Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.6 points.
2.
Revlon10%
Held 2nd. 3.6K estimated branded searches, -10.3% vs prior month. Share -2.2 points.
4.5%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.9%
Held 4th. 1K estimated branded searches, +11.8% vs prior month. Share +0.1 points.
2%
Held 5th. 730 estimated branded searches, -12% vs prior month. Share -0.5 points.
6.
Denman1.5%
Held 6th. 530 estimated branded searches, -19.7% vs prior month. Share -0.5 points.
7.
ghd1.2%
Held 7th. 420 estimated branded searches, +10.5% vs prior month. Share 0 points.
8.
Kent0.11%
Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among hair brush brands in New Zealand?
8 brands
In September 2026, Dyson was the most searched among hair brush brands in New Zealand, with an estimated 27.8K branded searches, 77.7% of all searches for the eight we track. Revlon is in 2nd place, 67.7 percentage points behind at 10%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 76.4% → 77.7% | 83.1%Nov 2025 | 74.1%Aug 2026 | 1st | |
| 11.8% → 10% | 12.5%Mar 2026 | 7.3%Nov 2025 | 2nd | |
| 3.9% → 4.5% | 5%Aug 2026 | 3.6%Nov 2025 | 3rd | |
| Wet Brush | 3% → 2.9% | 3.9%Jul 2026 | 2.6%Nov 2025 | 4th |
| 2.2% → 2% | 3.8%Jun 2026 | 1.7%Nov 2025 | 5th | |
| 1.6% → 1.5% | 3.2%May 2026 | 1%Nov 2025 | 6th | |
| 1.1% → 1.2% | 1.4%May 2026 | 0.71%Nov 2025 | 7th | |
| 0.06% → 0.11% | 0.12%Aug 2026 | 0.03%May 2026 | 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand increased from 76.4% to 77.7%.
- Across the 12 months ending September 2026, Revlon’s share of searches among hair brush brands in New Zealand decreased from 11.8% to 10%.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair brush brands in New Zealand increased from 3.9% to 4.5%.
- Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand peaked at 83.1% in November 2025 and was lowest at 74.1% in August 2026.
- Across the 12 months ending September 2026, Revlon’s share of searches among hair brush brands in New Zealand peaked at 12.5% in March 2026 and was lowest at 7.3% in November 2025.
- Across the 12 months ending September 2026, Tangle Teezer’s share of searches among hair brush brands in New Zealand peaked at 5% in August 2026 and was lowest at 3.6% in November 2025.
- Across the 12 months ending September 2026, Wet Brush’s share of searches among hair brush brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.6% in November 2025.
- Across the 12 months ending September 2026, Mason Pearson’s share of searches among hair brush brands in New Zealand peaked at 3.8% in June 2026 and was lowest at 1.7% in November 2025.
- Across the 12 months ending September 2026, Denman’s share of searches among hair brush brands in New Zealand peaked at 3.2% in May 2026 and was lowest at 1% in November 2025.
- Across the 12 months ending September 2026, Wet Brush, Mason Pearson, Denman, ghd and Kent held steady: their share of searches among hair brush brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand hair brush brands in September 2026?
7 changes

In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.

In September 2026, Revlon lost share of searches among hair brush brands in New Zealand, from 12.2% to 10%.

In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.

In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.

Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.

Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026.

Estimated monthly branded searches for ghd in New Zealand rose 20% over 12 measured months, from 350 to 420 in September 2026.
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