Brandwave

Dyson vs Mason Pearson:Which is more popular?

In September 2026, Dyson had more branded searches than Mason Pearson among hair brush brands in New Zealand. Dyson had about 27,800 branded searches, while Mason Pearson had 730. Dyson made up 77.7% of all hair brush brand searches we track, and Mason Pearson accounted for 2%. When we asked ChatGPT and Google AI Overviews about hair brush brands, Mason Pearson appeared in three of the five answers and Dyson in none.

Among hair brush brands in New Zealand in September 2026

Who do people search for more?

Dyson, about 38 searches for every 1 for Mason Pearson

Dyson 27.8K searchesMason Pearson 730 searches

Who does AI mention more?

Mason Pearson, mentioned in 3 of 5 answers, Dyson in 0

Mason Pearson in 3 of 5Dyson in 0 of 5

Who does AI recommend more?

Mason Pearson, the only one of the two named

Mason Pearson first in 3Dyson never named

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Top hair brush brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mason Pearson was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Dyson did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tangle Teezer1st
  2. Wet Brush2nd
  3. Denman3rd
  4. Mason Pearson4th
  5. ghd5th
  6. Dyson–
  7. Revlon–
  8. Kent–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hair brush brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Dyson or Mason Pearson more popular in search?

This chart shows how often people search Google for Dyson and Mason Pearson by name. Each line represents a brand's share of searches for all eight hair brush brands we track, month by month, from searches in New Zealand.

Dyson and Mason Pearson among hair brush brands in New Zealand, by month

Share of searches by month for Dyson, Mason Pearson. The figures are in the table below the chart.

View monthly share of searches table
MonthDysonRevlonTangle TeezerWet BrushMason PearsonDenmanghdKent
Oct 202576.4%11.8%3.9%3%2.2%1.6%1.1%0.06%
Nov 202583.1%7.3%3.6%2.6%1.7%1%0.71%0.04%
Dec 202580.5%8.2%4.1%3%1.9%1.1%1.1%0.04%
Jan 202675.9%11%4.3%3.5%2.3%1.8%1.2%0.1%
Feb 202675%12.2%4.3%3.5%1.7%2.2%1%0.04%
Mar 202674.7%12.5%4%3.8%1.9%1.9%1.1%0.07%
Apr 202674.4%11.2%4.2%3.8%2.2%2.8%1.3%0.04%
May 202674.2%10.6%4.1%3.2%3.3%3.2%1.4%0.03%
Jun 202674.3%11.1%4%3.3%3.8%2.1%1.3%0.03%
Jul 202674.4%11.4%4%3.9%3.2%1.7%1.3%0.09%
Aug 202674.1%12.2%5%2.8%2.5%2%1.2%0.12%
Sep 202677.7%10%4.5%2.9%2%1.5%1.2%0.11%

How has the Dyson and Mason Pearson comparison changed over the last 12 months?

3 findings
  • Dyson was ahead of Mason Pearson in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dyson’s share of searches among hair brush brands in New Zealand moved from 76.4% to 77.7%, and its estimated monthly branded searches moved from 24.9K to 27.8K.
  • Across the 12 months ending September 2026, Mason Pearson’s share of searches among hair brush brands in New Zealand moved from 2.2% to 2%, and its estimated monthly branded searches held steady at 730.

How did search popularity change for New Zealand hair brush brands in September 2026?

2 changes
  1. In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.

  2. In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Dyson’s and Mason Pearson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dyson

5 branded search terms

  • dyson
  • dyson air wrap
  • dyson airwrap
  • dyson straightener
  • dyson supersonic

Mason Pearson

2 branded search terms

  • mason pearson
  • mason pearson brush

How the Brand Demand Index is measured

Other head-to-heads among hair brush brands

Creator with pink hair and a pink jacket

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