How popular isKent?
In September 2026, people searched for Kent by name about 360 times in New Zealand, a 50% increase from the previous year. These searches made up 0.11% of all New Zealand hair brush brand searches, placing Kent eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hair brush brands, Kent did not appear in any of the answers.
Kent is the eighth most searched of 8 competitors and not listed in any AI answer.
DysonShare of searches 77.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
RevlonShare of searches 10%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Tangle TeezerShare of searches 4.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st- Wet BrushShare of searches 2.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KentShare of searches 0.11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top hair brush brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kent did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Tangle Teezer1st
- Wet Brush2nd
Denman3rd
Mason Pearson4th
ghd5th- Dyson–
- Revlon–
- Kent–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tangle Teezer5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Wet Brush4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Denman4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mason Pearson3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ghd2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dyson0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Revlon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Kent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about hair brush brands
5 answers
Asked ChatGPT
“Which hair brush brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hair brush brands in New Zealand?”
Asked ChatGPT
“What's the best hair brush brand in New Zealand for detangling hair?”
Searched Google, AI Overview
“best hair brush”
Searched Google, AI Overview
“detangling hair brush”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hair brush brands compete with Kent?
Share of searches by month for Dyson, Revlon, Tangle Teezer, Wet Brush, Mason Pearson, Kent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Dyson | Revlon | Tangle Teezer | Wet Brush | Mason Pearson | Denman | ghd | Kent |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 76.4% | 11.8% | 3.9% | 3% | 2.2% | 1.6% | 1.1% | 0.06% |
| Nov 2025 | 83.1% | 7.3% | 3.6% | 2.6% | 1.7% | 1% | 0.71% | 0.04% |
| Dec 2025 | 80.5% | 8.2% | 4.1% | 3% | 1.9% | 1.1% | 1.1% | 0.04% |
| Jan 2026 | 75.9% | 11% | 4.3% | 3.5% | 2.3% | 1.8% | 1.2% | 0.1% |
| Feb 2026 | 75% | 12.2% | 4.3% | 3.5% | 1.7% | 2.2% | 1% | 0.04% |
| Mar 2026 | 74.7% | 12.5% | 4% | 3.8% | 1.9% | 1.9% | 1.1% | 0.07% |
| Apr 2026 | 74.4% | 11.2% | 4.2% | 3.8% | 2.2% | 2.8% | 1.3% | 0.04% |
| May 2026 | 74.2% | 10.6% | 4.1% | 3.2% | 3.3% | 3.2% | 1.4% | 0.03% |
| Jun 2026 | 74.3% | 11.1% | 4% | 3.3% | 3.8% | 2.1% | 1.3% | 0.03% |
| Jul 2026 | 74.4% | 11.4% | 4% | 3.9% | 3.2% | 1.7% | 1.3% | 0.09% |
| Aug 2026 | 74.1% | 12.2% | 5% | 2.8% | 2.5% | 2% | 1.2% | 0.12% |
| Sep 2026 | 77.7% | 10% | 4.5% | 2.9% | 2% | 1.5% | 1.2% | 0.11% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 77.7% | 27.8K | +14.9% | +3.6 points | |
| 2, held 2nd | 10% | 3.6K | -10.3% | -2.2 points | |
| 3, held 3rd | 4.5% | 1.6K | 0% | -0.4 points | |
| 4, held 4th | 2.9% | 1K | +11.8% | +0.1 points | |
| 5, held 5th | 2% | 730 | -12% | -0.5 points | |
| 6, held 6th | 1.5% | 530 | -19.7% | -0.5 points | |
| 7, held 7th | 1.2% | 420 | +10.5% | 0 points | |
| 8, held 8th | 0.11% | 40 | 0% | 0 points |
1.
Dyson77.7%
Held 1st. 27.8K estimated branded searches, +14.9% vs prior month. Share +3.6 points.
2.
Revlon10%
Held 2nd. 3.6K estimated branded searches, -10.3% vs prior month. Share -2.2 points.
4.5%
Held 3rd. 1.6K estimated branded searches, 0% vs prior month. Share -0.4 points.
2.9%
Held 4th. 1K estimated branded searches, +11.8% vs prior month. Share +0.1 points.
2%
Held 5th. 730 estimated branded searches, -12% vs prior month. Share -0.5 points.
6.
Denman1.5%
Held 6th. 530 estimated branded searches, -19.7% vs prior month. Share -0.5 points.
7.
ghd1.2%
Held 7th. 420 estimated branded searches, +10.5% vs prior month. Share 0 points.
8.
Kent0.11%
Held 8th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Kent and its closest rivals
Every comparison with Kent
6 comparisons
How has branded search demand for Kent changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Kent in New Zealand rose from 240 to 360.
- Across the 12 months ending September 2026, Kent’s share of searches among hair brush brands in New Zealand held steady, from 0.06% to 0.11%.
How did search popularity change for New Zealand hair brush brands in September 2026?
6 changes
In September 2026, Dyson gained share of searches among hair brush brands in New Zealand, from 74.1% to 77.7%.
In September 2026, Revlon lost share of searches among hair brush brands in New Zealand, from 12.2% to 10%.
In September 2026, Denman lost share of searches among hair brush brands in New Zealand, from 2% to 1.5%.
In September 2026, Mason Pearson lost share of searches among hair brush brands in New Zealand, from 2.5% to 2%.
Estimated monthly branded searches for Kent in New Zealand rose 100% over 12 measured months, from 20 to 40 in September 2026.
Estimated monthly branded searches for Tangle Teezer in New Zealand rose 28.6% over 12 measured months, from 1.3K to 1.6K in September 2026.
How are Kent’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kent fire
- kent fireplace
- kent gas fire
- kent hair brush
- kent wood burner
Do you work for Kent? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kent compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hair brush brands | 8th of 8 | 0.11% | Shown above |
| Fireplace and wood burner brands | 4th of 7 | 4.8% | Show ranking |
Is Kent your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.